Look up and around and you will be pleasantly surprised at the proliferation of new apps. Yes, the mobile users are somewhat blasted and bombarded constantly with new apps. As a result, it is a constant and mounting battle to stand apart in the clutter and to get noticed in the app store. Our App Store Optimization (ASO) service offers a complete solution to this. At DML, we have a significant amount of experience in both Apple App Store and Google Play store. Our creative team of experts can therefore improve your app’s discoverability, improve your ‘on-page’ conversion rate and increase your app’s visibility. We do this by implementing a whole range of ASO techniques.
Simply put; it is the process of improving app visibility in the App Store. App Store Optimization is just like SEO for Apps. It is a ‘can’t miss’ element for you. It is a procedure to get your app easy searches in different app stores such as – Apple App Store, Google Play etc.
A leading market research company, Forrester, says that “63% of apps are discovered through app store searches.” So, if you concentrate on ASO then chances are there for your app’s wider search ability.
Finding the right keywords, ranking higher for those keywords and converting leads into users are the significant parts of ASO. We offer you strategic plan for complete app store optimization.
Yes, App Store Optimization is the smartest user acquisition channel! Here are the key ASO factors that we focus on –
App Title: – It tells the users what your app is all about. App title is indeed the most significant piece of ASO. Face this, if users can’t figure out what is your app and what it does from the title of your app, they will simply move on. Mix and match of 255 characters’ is enough to explain the users what your app is all about. Simpler the title, better the user understands it. Our experts bring to you creative titles that users can’t deny.
App Keywords: – It signifies what the users are actually looking for. Of course; picking effective keywords require thorough understanding of your app market, your competition, your business model and a thorough understanding of the popular search phrases. Yes, all these change seasonally. At DML, we rely on the proprietary data to select the keywords. Selecting the right keywords from an array of options is an art that can make or break your competitor’s chance to rank. We deploy keywords that suit your target audience and business.
App Reviews & Ratings:- It demonstrates what the users are saying about the app you created. There’s no secret that app reviews and app ratings are important aspect for complete app store optimization. We analyze your reviews and use them to improve your App Store search rankings. We bank on the latest software to understand how users view your app and to gain insight to key themes from their feedback. We make every effort possible to showcase your app’s uniqueness and appeal
App Description: –It describes your app. This is one of the most important and the key optimization factors. We use this area to sell your app on all its great features. We set the correct expectations for what the user is downloading.
App Category: – Selecting the app category or more precisely selecting both the Primary and Secondary Category for your app is complex decision and also has an immense role to play in making your app successful.
App Organic Downloads: – By adhering to the factors responsible for ranking, we share responsibilities to increase the number of downloads for your app.
Honestly; there’s no one size all formula for app optimization and also there are more than one way to improve the visibility of your app in the app store. At DML we provide the perfect and customized solution for your app.
Audit and Comprehensive Analysis: Armed with the best in class and latest technology our team of experts can dig out the exact app marketing efforts that are not working for you. Starting from keyword research to implementation of state of the art app optimization technique and eye-catching visuals, we don’t leave any stone unturned.
Optimization and Implementation: Once we dig out the areas that need improvement and optimization, our team of analysts and strategists start executing the changes that may affect your app store rankings & KPIs.
Ongoing Support: Believe it or not; app marketing is not easy and it is an ongoing process. Our team of mobile experts will monitor your app store analytics and they will make regular tweaks to ensure improved app rankings.
Yes; there are a whole lot of aspects to consider when optimizing for App Store search. We take a full service approach and we have the experience and industry knowledge to make your App Store Optimization successful.