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PPC marketing Trends : Display Advertising , Mobile Landing Pages , Rise of Artificial Intelligence

For PPC, there are many new technological advances on the horizon that will change how we find an audience for our ads online. This includes artificial intelligence, better audience targeting, improved attribution as well as many other advances.

Display advertising on the rise : Facebook is stronger in display

While AdWords campaigns are still effective, there’s no denying that Facebook display ads are growing in popularity. It’s a good idea to scope out the Fac read more...

Comments ( 0 )  •  Posted on Monday, June 25th, 2018

The ultimate guide to Bing advertising

As we all that importance of search engines today and its influence over our day to day lives. Bing is just as equal to Google,it is a web search engine which is launched and managed by Microsoft. It is increasingly becoming more and more popular among the people for all the good reasons.These ads are designed to implement pay per click advertising in both the Bing and Yahoo search engines respectively. The Bing ads are created impressively mainly by keeping the focus upon its target audienc read more...

Comments ( 0 )  •  Posted on Friday, June 22nd, 2018

Effective B2B Targeting for LinkedIn Matched Audiences

LinkedIn is an incredibly powerful ad network that every business should engage with it. It has the unique ability to reach an audience by targeting their professional identity and this can be a big advantage for B2B marketers especially. . LinkedIn’s members are more motivated to keep their profiles updated and accurate.

What is a LinkedIn Matched Audience?

LinkedIn Matched Audiences allows you to boost your targets more carefully and even re-target potential clie read more...

Comments ( 0 )  •  Posted on Thursday, June 14th, 2018

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