Building a Brand Voice? Avoid These Mistakes
Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision.
Yes, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.
Read on to figure out the common branding mistakes to prevent your business from suffering.
Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.
Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.
Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.
There is hardly any point of spending on branding if you are not consistent with your branding messages. In order to build loyal customers you should have consistency between what exactly your brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.
Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.
Every brand has a story to tell. Your brand too!
Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.
Experiential marketing leads the way….
Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will be able to create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.