Essentials to Boost SEO Ranking
Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO is the knife that helps you cut through the stark competition and establish your brand as a valued, reputable name to your target audience.
But employing the right set of organic SEO strategies is harder than it seems. Many organizations have in-house SEO experts to do the needful for them, others hire professional SEO agencies for the same. In any case, you should be aware of the various hacks and tricks of SEO that would work in your favor. Here are a few of them.
Assuming there are multiple pages on your website or blog site, each page should be associated and infused with a target keyword and the content should be developed around that. A page can have secondary keywords as well but it has to be connected to the primary word or phrase used. It improves your SEO to use the selected keyword in the URL, title and headings of the page, but be careful about the frequency. The appearance of the keywords should look natural and be in flow with the content, and should not jump out as a deliberate attempt to sway traffic.
Engaging, Relevant Content
Bill Gates once said, “Content is where I expect much of the real money will be made on the Internet…” in an essay written in 1996. The statement continues to be true and will be so in the future as well. Content is the most important aspect of a website and it is necessary that what you put out is accurate, interesting and relevant to your site and gives something of value to your readers. Infusing it with the right keywords and maintaining an appropriate length is also important. The better content you produce and publish the higher is your chance to keep the audience engaged and stay on your website. Remember to regulate and update content regularly – it helps in indicating the freshness appeal and relevancy of the site.
Having images on your site is not only necessary to give customers a better insight but for SEO as well. Other than making sure the media files on your site are quality content, you can use keywords as file names and fitting text descriptions or alt tags as captions.
Outbound links to well-known, reputed and backlinks from similar ones help build brand value and gain the trust of Google. The web crawlers take this as a sign of authenticity and give your site preference while generation search results. Also, remember to bring down any broken links related to your site that might be out there, as it gives off signs of negligence. Since it is impossible to do it manually, take help of the many tools available, like Google’s own Webmaster Tool.
Navigation, Readability, and User-Friendliness
You want your audience to like your site, to put it very simply. Therefore, design it in such a manner that the architecture is easily navigable and customers can find what they want in quick steps; the information you put out should be simple and lucid enough to assist the customers in their site navigation; and finally, it has to have an appealing, approachable look with easy-for-the-eyes formatting. Some common suggestions are prominent banner texts, typography that goes with the site’s vibe, readable font sizes, short paragraphs and subheads, use of bullets, slider, tabs, drop-downs, and so on. In short, the user experience of your site reflects on your rankings, so you got to keep it topnotch.
More and more people are shifting towards mobile browsing and m-commerce, and if you don’t optimize your site to be properly viewed on smartphones, you will be losing out on business. This is particularly of significance for B2B marketers and e-commerce retailers.
Undeniable and inevitable, your social media presence has to be tweaked and optimized to go with your SEO solutions. Content, promotional campaigns, paid adverts and farther audience reach – the benefits for social media optimization are multi-dimensional. Moreover, around half the number of social media users are reported to have purchased a product or service after seeing it on Facebook, Instagram or Twitter.
• Designing SEO solutions is not a piece of cake and there are always some territories which are better left untrodden.
• Do not engage in black hat SEO techniques. Google will notice you eventually and blacklist your website, resulting in a crash of traffic.
• No need to overstuff your content with keywords – it sends out wrong signals.
• Avoid backlinks with any and all websites that approach just for the sake of building links. Wait to have opportunities with the good ones.
• No point in overdoing the whole SEO process just because you are impatient for results. SEO strategies can take anywhere between 3-9 months to reap benefits. Hold your horses till then and see what results it yields.
• Never compromise with the quality of content in the haste of uploading new information. Invest adequate time into it and hire professional content writers if need be to do so.
• Never lie on your website. It will eventually be caught by customers.
The web crawlers that find results to be displayed on the search engine when a particular set of words of phrases are searched, heavily lean towards websites that already show high traffic and usability. The longer your customers stay on your page and engage the better chances your site has with Google or other search engine’s algorithm. So the main objective of the entire process is to increase ‘dwell time’ by giving your audience what they want and in return, you will get to have an enhanced lead conversion rate and higher revenue. Digital Marketing Lab offers great assistance to boost the SEO rankings. To know more, visit DML
6 B2B Marketing Efforts you need to keep at an Arm’s Length
In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task.
As per the sources, every year a huge number of B2B companies shut down due to the lack of proper marketing.
Human minds sometimes take a fast decision without thinking and erroneous judgment.
This leads to an unfavorable phase for the businessmen. Nevertheless, the dark clouds are temporary and can be placed by healthy weather only when an investor is aware of the right marketing hacks and tips.
Are you a marketer or aspire to be one? If so, then it’s time to get accustomed with the uncertainty of any business. Understanding the same, this blog will outline the 6 common mistakes marketers make and hurt their ventures.
Take a Tour:
1.Dearth of Conviction
A large number of failed businessmen were not a believer in their own plans. More often than not, guided by subjective judgments, individuals either do not gain confidence or overconfidence. As a human being, you always need to remember the difference between these two aspects. The former can make your business and the latter can break.
In such a scenario, having a sense of firm believe can do wonders. Learn to believe in your plans and propositions. Also, remain ultra-specific to touch the ultimate success.
2.Misalignment of Marketing with Sales
Marketing and sales go hand-in-hand. Period.
Hence, to achieve the desired goals, there should be at least one department that will align all the marketing and sales-related needs. Failing to do so indeed guarantees disastrous results. Keep the fire in your belly and don’t afford to overlook this aspect.
In this digital-first age, ignoring the power of analytics is synonymous with having a huge loss. To give the marketing objectives a strong threshold, analytics play a decisive role. Apart from rendering multiple insights, the collected data give an overview of the marketing efforts. So, use the business-related social media platforms responsibly and make the proper use of such analytics for further improvements.
4.Zero Focus on Prospects
This is another grave mistake marketers often commit; especially the ones who are new in this field. They tend to get obsessed with their products or services which attributes in losing the prospects. It goes without saying that missing out on the prospects incurs a loss at a huge number. Therefore, make sure to do the needful.
5.Going Overboard with Quantity
Quantity on no ‘occasion outperforms quality. Bombarding consumers with too much of everything deters the growth of a business. Cutting down the extras from your marketing efforts needs to be mandatory. Incorporate the elements of quality to stride ahead in the coming days.
Marketers mindlessly shoot content haphazardly. This, in turn, provides negative impacts in their advertising and promotional endeavors. The trick is to give users quality and bespoke content that will add value to their needs. For poor content strategy is an unacceptable attempt to accentuate a business within real-time.
Let the Mistakes Take the Back Foot
Eliminate all these mistakes to avoid any mishap in your business. Moreover, refrain from taking any easy path because quick success is never profitable. Given that said, try and be a smart marketer to prove all your marketing abilities for giving the business a higher return on investment.
DML gives you the edge that equips you with the armor to survive over your competitors and outshine them all. Explore our capabilities at Digital Marketing Lab .
Things to Avoid While Defining the Brand Promises with a Tagline
There is no dearth of successful brand taglines ranging from L’Oreal’s “Because I’m worth it,” BMW’s “The Ultimate Driving Machine” to Apple’s “Think Different.” These taglines have become synonymous to the visual representation of the brands.
The chosen phrases create an image in the minds of the people and indeed ring a bell the moment they are been perceived in any sensory form. These taglines actually denote the bran’s promises towards its patrons. That’s the reason; they should be creative, straightforward, simple, inspiring, and meaningful, all at the same time.
The brand tagline sets a tone for the company to its major stakeholders. It has multifarious functions to perform. It must stand as an effective communication channel between the business and consumer rendering the true value of the products and services it offers. At the same time, it also plays an efficient role in delivering the commitment of the company to its customers.
The brand caption must include a feel about what the company does and why it actually does that? For instance, the caption for Nike is “Just do it-“ this short and crisp statement put forth a feel-good effect in the minds of the users and they can easily associate themselves with the company’s aspirations. Thus, a loyal customer base is created.
Hence, when a caption for a brand is in the making, you need to put ample thought and creativity in it to make it both catchy and sensible. Or else, the brand promise won’t look viable at all. The tagline must be a tell-it-all jargon comprising fewer but chosen words. One should avoid putting too many thoughts in a caption as that will leave it cluttered and fragmented. Here are a few things that need to be avoided while creating an attractive caption.
- Generalized Ideation
Just get rid of the words, expressions, or phrases that tell tad too much. Always remember that every brand can represent itself in a bigger way but your brand must bear that “Different” attribute.
- Self Descriptive Jargons
It should not be an “All ME” attitude depicted by the brand, rather it should talk about how it will help and support its patrons and improve their lives. It should not be the accomplishment of your business but how it can play a major role in transforming the world around.
- Poetic Expressions
Be very authoritative and at the same time authentic while describing the brand promises through a tagline. It must directly hit one’s heart and brain at the same time. It must evolve thought, curiosity, and interest all at once. Never put fluff but try to choose the right word to depict the offerings of your business in a few crisp expressions, and you are ready to rule hearts.
Do away with unnecessary ornamental words as that makes the promise sound hefty. The tagline of the business should be such that it absolutely promises what it can deliver. It should be inspiring but at the same time realistic as well. Never ever let your customers have a deceived feel.
If you critically keep the above-mentioned points in mind while coining a masterpiece caption for your brand, it’s going to be successful for sure!
how to drive sales this Christmas? from leading digital marketing gency in Kolkata
Dear marketer, time to address these innovative consumer trends to drive sales this Christmas. Tips from the leading digital marketing agency in kolkata
#Be found – this is the most basic aspect that you need to cover. Ensure you can be found when people search for you.ensure you not only get found on Google but also on other relevant social platforms.
#be relevant – this is a no brainer. Try and deliver personalized experiences through interactions on relevant social platform. Keep it personalised
#be seamless – help your audience find what they need whether online or offline.try and ensure that your customer experience is seamless on all devices
#make your customer experience seamless – so what does it mean to create seamless customer experience? Simple and logical. Stay focused with your offers and create strong customer experiences
Keep in mind; a poor customer experience with hefty discount may not bring your desired results. As the leading digital marketing agency in kolkata we vouch on creating seamless customer experience. Use website tracking software to track people’s traction. Use pop ups to guide customers. Small tweaks like these can increase your sales dramatically
Shopping tools which you can use this Christmas season
Google Shopping: showcase your product etc across Google sites. Now with Google Shopping you will be able to promote your business and local inventory
Facebook Checkout : Yes, you have read it right now you can sell your products with facebook checkout. It lets you display your product right on the page for your audience to watch
Dynamic ad: personalise your ads. Retarget shoppers and reach more with dynamic ads
Reach us to reach more
Digital Trends to rule in 2019 – Hear from the leading digital marketing agency in kolkata
2019 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what’s next to watch out for the digital world in the forth-coming year. As the most sought after digital marketing agency in Kolkata we hereby try to take a look at trends that would rule the year 2019 and gain traction on your digital competitors:
1. Investment on Ad to Hold Limelight –
With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant – Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.
2. Facebook Messenger, the Next Business Move-
March 2015, Facebook unveiled another feature “Messenger” for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.
According to a News leader in luxury marketing “Luxury Daily,” upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth in 2019.
3. Contextual Marketing to Lead the Game –
Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2019, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.
“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” – McClelland
4. Buy Buttons –
Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using “Buy buttons.” Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn’t forget!
5. voice search
Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search. We have covered how voice search will impact SEO In 2019.
However, due to a fear of loss in brand building – much to the dismay of a chunky population over net, Google’s buy button have paved the way for swelling conversions, explicitly those on mobile.
For digital marketers, as the leading digital marketing service provider in Kolkata, we can vouch that an eagle’s eye is desirable to beat up the competitors and when user retention becomes a question..!!!
How can you ensure that your infographic generates shares, links, and traffic? Learn from the leading digital marketing agenc in kolkata
So; you have created an infographic, right? Great effort! Of course it
will drive traffic, build links and will raise brand awareness for
you, if done in the right way. Sad but true; it doesn’t always work
that way. Unfortunately; many infographics languish in the dark corners of the
web world. Forgotten and ignored. So; what can you actually do to
avoid the same fate? How can you actually ensure that your infographic
generates shares, links, and traffic?Fret not; here we as the leading digital marketing agency in Kolkata, we have scouted the most common mistakes.
Save infographic designs you like, Save fascinating facts,Save quotes
& Create a collection of good headlines, Save the links to inspirational blog posts
, Keep track of your own ideas for infographics, Take inspiration from artists, graphic designers, bloggers and writers. Develop your own style
Don’t ever forget your target audience when creating an infographic.
To put things simply – stop developing infographics for sharing links.
Rather do your best to create an infographic that your audience will
love. In order to create an infographic that your audience will love
you should do your best to
Cater to your target audience
Consider their pain points. How exactly your service or products can help
Think about stuffs that your audience may find interesting
Link your topic to other relevant topics
Build your infographic centering on one idea
Yes; this is important. Build your infographic centering on an easy
and simple idea. Simply put; ideally you should be able to explain
your infographic in one sentence. In fact; your infographic should
have one principal idea. If required you can break down your big idea
into sections. You may also view the principal topic from different
angles and include tips and tricks as long as they contribute to one
Don’t make your infographic superficial
Do not make the infographic superficial. Take a closer look at your
infographic contents – are you scratching the surface or is it that
your infographic is providing in depth information? Stay away from
using a scattergun approach when building an infographic. Instead; go
Don’t make your infographic a visualization of data and statistics:
Think creatively and do not make your infographic just a graphical
presentation of statistics and data. Don’t just share stats just
because you have them. You should have something to say to your target
audience which they will love
Is Your infographic is too much predictable?
Take a closer look at your infographic. Is it lulling your target audience to sleep? The fact is
undeniable – all you have to do is to make your audience pay attention
to the little piece of graphical presentation that you are sharing. In
order to arrest the attention of your audience you should
Avoid being monotonous
Stay away from sharing obvious information
Find unexpected facts;
Present the topic from an unusual angle
Avoid these 4 Mistakes
Your infographic is unnecessarily lengthy: We never get tired of
saying that the attention span of your viewers isn’t endless, so stay
away from going on and on and limit your infographic to 8,000 pixels.
The graphics simply sucks: Guess what? You just can’t turn a blog post
into an infographic so develop an eye-catching design and create a
logical flow to the idea that you are sharing. Also; adapt your design
to your target audience and target market.
Stay away from choosing poor fonts: Stay away from choosing all of
your favorite fonts, because it will simply make your infographic look
messy. Limit your font choice to two types; and pay attention to
Don’t mix too many different design styles: Stay away from matching
and mixing different design styles instead make sure that your graphs,
color, style and fonts all match with the tone of your infographic
Honestly; a striking infographic is not just about good looks and if
you want people to pay attention to your infographic then you also
need striking subheadings. Keep the heading and subheadings short to attracts attention. As the most preferred digital marketing agency in Kolkata we never get tired of saying that our infographic needs to promise your reader that they will learn something from your
Remember; your headline should include at least one power a strong,
emotional power word.
You have to find the right balance between words, images, stats and
graphs. Be innovative. Generate ideas. Create wonderful designs and
write well.Finally; focus on your target audience. Be useful to them
How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata
In the search engine world voice stands as one of the emerging trends, something on which we should eye on.
There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –
#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.
#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research
Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.
According to Google these are the micro-moments of 4 types:
Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries
#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line
With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.
What are your thoughts on mobile search? Which tactics are working best for you?
Building brand? Avoid the common mistakes – Learn from the best digital marketing agency in kolkata
PULL BACK THE CURTAIN ON YOUR BRAND
Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision. As the leading digital marketing agency in Kolkata, we have been building successful brands online. from our experience we can say, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.
Read on to figure out the common branding mistakes to prevent your business from suffering.
#mistake 1 – Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.
#Mistake 2 – Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.
#Mistake 3 – Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.
There is hardly any point of spending on branding if you are not consistent with your branding messages. In order to build loyal customers you should have consistency between what exactly your brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.
Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.
Every brand has a story to tell. Your brand too!
Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.
Experiential marketing leads the way….
Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will help you create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.
Take advantage of the social networks, mobile phones, online videos, and virtual world. Target your digital audience with interactive Digital marketing.
New Year’s Resolutions for the Smart Digital Marketer – from the leading digital marketing company in kolkata
The year 2018 was promising for digital marketing, and marketers who
implemented the right strategies witnessed fruitful results. Then, all
good things come to an end sometime or the other with new ideas,
strategies embraced and bad practices abandoned. While non-responsive
sites and extensive guest posting are a big NO in 2019, content
marketing and website speed should be considered seriously this year.
from our experience as the most preferred digital marketing company in
Kolkata we have had the opportunity to work for some of the well known
brands. So, here are 5 New Year’s resolutions for the smart digital
marketer who wants to make his or her mark digitally.
Responsive Sites Should be the Norm
In 2018, a lot had been said and written about the significance of
building a strong online presence and how businesses should optimize
their websites for mobile devices. W e know that how Flash based sites have become obsolete over the years. This implies that trends change with change in user needs;
just like Flash sites which were once preferred due to their
eye-catching colors, engaging animations or flying texts have now
become outdated due to slow page load time.
In 2019, businesses should be looking forward to adaptive or
responsive sites that would open on any device, screen, and with the
perfect resolution. As people would be using their mobile devices more
in 2019, businesses need to make a quick switch to responsive web
design to attract increased mobile traffic. And, online businesses
that are new can’t take the risk of investing solely in desktop
Adding Schema Markup
This year, take a resolution to add schema markup. Though this is not
something new, but schema is a better way to include additional images
or text assets to existing search results. Studies proved that sites
having schema markup are likely to rank better in the SERPs.
Indiscriminate Guest Posting is a Big NO
Have you been writing posts related to customized baby gift products
on a site related to marketing or technology or on a site that is not
credible? If so, refrain from such practices in 2019. This year, guest posting will transform
radically than what it was in 2018.
The major changes will come in terms of placement and quality of a
post. It would be erroneous to infer that guest posting will be dead
in 2019; a well-researched and a well-written guest post on a relevant topic and trustworthy site would help you create a strong brand presence and recognition.
However, writing too many posts on any site – that score low in terms of quality – is definitely a dicey proposition.
Focus on Your Website Speed
As more and more people are using smartphones and tablets to browse
websites, the significance of website load speed has not been taken
that seriously. This is more so when it comes to your customer’s
experience on a handheld device. However, you need to focus more on
different types of websites and their load speed in 2015. For
instance, optimizing your site’s images is comparatively a simple
process and will improve your site’s load speed.
Be a Go-Getter in 2019
Though several businesses embrace things like content marketing and
responsive websites with a smile, but few succeed to implement and
others forget them in no time. So, if you had a lot of brainstorming
sessions about putting plans into action last year but actually did
nothing about it, it’s high time that you be a go- getter in 2019 and
implement website speed optimization, content marketing and responsive
design without any delay.
We as the boutique digital marketing company in Kolkata do hereby
taking the the above resolutions seriously in 2019.
What are your resolutions as a digital marketer in 2019? Please feel free to share
How to Market Your Medical Practice Effectively? learn from the leading digital marketing agency in kolkata
We’ve entered the hyperconnected world of medicine Gain new patients, build your brand and dramatically increase revenues with a strategic approach. As the leading digital marketing agency in Kolkata we never get tired of saying, Medical marketing is not anymore an option but a NECESSITY.
Appropriate marketing technique brings medical service right in front of the target market. Strategies for medical marketing may differ from one to another. This blog post talks about the significance of medical marketing and digital tactics, which may help increase patient numbers.
There’s no escape from the fact; demand for medical practitioners is growing. Certain factors like innovative insurance solutions, new treatments, growing network of hospital systems and popularity of private practices are a few significant factors that have further intensified the demand for medical practitioners.
The process of attracting patients and getting new patients is more challenging than it was ever before. Yes, the present situation has been fostering greater reliance on rather sophisticated and tailored healthcare marketing strategies for the medical practitioners.
How Medical Marketing Can Help?
Gone are the days when the doctors looked down on the concept of healthcare marketing. The days are now history when they believed that their only job was to care for patients and not to market themselves. Yes, it worked pretty well in those days when competition was not fierce however, things are changing now. The correlation between medical marketing and media simply can’t be denied any further.
Now, this means, patients have to bank on some other means for deciding whom to go. Becoming an industry leader in a particular medical niche thus stands as the most effective way to ensure patients continue to come back. This is exactly where a foolproof, tailored marketing strategy comes into play.
Consumers’ Behavior Has Changed Dramatically. Medical practice marketing Thus Stands as Need of the Hour
With the proliferation of innovative technologies and with the growth of private practices, medical field has become an excessively competitive market. As things stand; it is now more important for doctors to carry out marketing their practice with sheer accuracy.
Healthcare marketing helps in improving customer service: Medical business just like any other business also demands the best customer service and strategic medical marketing clearly helps. With improved customer service, you will be able to attract more patients while retaining your present clientele. With the right mix of medical marketing elements you will have an evolving list of satisfied patients.
Appropriate healthcare marketing strategy brings your services easily to your target market: Let’s not deny; it’s simply not enough to have extensive medical training and a cutting edge clinic, patients play the most crucial factor in delineating the demand. Right marketing technique brings your services easily to your target market. Medical marketing increases the awareness and also spread the word about your fantastic service.
Effective marketing strategies increases ROI: The success of your private practice or your clinic to a great extent depends on your marketing initiative. In today’s competitive business landscape without employing a foolproof, tailored and scalable health marketing strategy, increased ROI will simply not happen.
With this the next pertinent question looms large – what are some of the best ways to promote your medical practice? For successful marketing, you need to be aware of the demographics of your potential clientele, i.e. disease prevalence, age groups and socio-cultural aspects. Once this becomes clear a well crafted marketing plan need to be in place to yield the maximum benefit
Here Are Few Ways to Market Your Medical Practice Effectively
Create your own niche brand – Do your best to create a niche for your practice that sets you apart from other doctors. Create an individual brand identity consisting of a robust mobile friendly website, logo, media coverage about you and your published materials. This is a way to ensure that your practice has its own unique place among others.
Network – Networking activities such as writing in medical columns, in magazines or newspapers, giving speeches in the medical societies will ensure cross channel marketing across a wide area of patients.
These are not sufficient. The changing landscape of medical marketing however calls for a rather scalable, scanable and measurable marketing approach – Online Medical Marketing
Online medical marketing stands as the tested and proven way for doctors and health professionals. The web is customer-driven. According to TeleVox – 51% of patients feel more valued through digital health communications. Time is now to strengthen the relationships with potential patients online in order to ensure that your medical practice is reaching the highest amount of targeted audience.
How Digital Marketing For Your Medical Practice Can Help?
Digital marketing strategies spread online visibility: Employing a strategic healthcare digital marketing approach can spread online visibility, improve patient retention, foster positive online reputation and increase your brand awareness and more.
Digital marketing in healthcare offers a whole gamut of opportunities: Digital outreach has become the most economic and the most effective way for physicians to market their practice. Almost as an immediate step physicians are now moving away from traditional mode of word-of-mouth marketing to digital strategies
Digital marketing helps develop trust and credibility: Yes, for health care practitioners online marketing has become an essential “must have” in their marketing arsenal. In order to cater to the digital decision-makers, physicians need to aim on creating a digital strategy with an umbrella approach.
Digital marketing offers the maximum transparency:It is pertinent to mention here, info-hungry consumers check out patient reviews on the various physician-review websites. Quite ideally therefore; having active profiles on physician review sites such as Healthgrades, Yelp, RateMyMd etc will help build good relationships with patients.
Digital marketing offers that ultimate connection economy: Seth Godin, the online marketing influencer once coined the term “connection economy.” At the core of it lies the significance of creating meaningful and authentic connections within the digital world.
From a medical marketing standpoint, the digital connections you build with patients and other medical organizations tie into a foolproof branding campaign.
Identify a Killer Digital Strategy to Market Your Medical Practice
First things first, there is no one size all formula to market your medical practice. Strategies for marketing your medical practice may differ from one to another. A strategy which may work for one practice might not work for others however there are a few important marketing initiatives a medical practice should have before embarking on any big campaign.
Below are the areas, which should be taken into consideration when marketing your medical practice.
Your logo and your brand: No. you simply don’t have to spend an arm and a leg on market research for creating your logo. All you have to do is to create a professional and memorable appearance. Brand yourself better to help people recognize your symbol and remember your practice.
A robust mobile friendly website: 80% of American users look online when it comes to the point of finding health information. This statistics alone is enough to go for a robust website. Think once, when someone is searching for a medical practitioner online and if you are not found online then your competitor will be!
Search Engine Optimization:Google says, 77% of patients keenly use internet before booking a medical appointment. It is the process of optimizing your website for ranking in the search engines and to get in front of relevant people. Well; there are a number of factors which should be taken into consideration in order to determine the rankings for your website; however the most crucial factors are the on-page optimization and content marketing.
Content Marketing: Needless to say; creating quality content about your industry, expertise and services stand as a tried and tested way of attracting attention of new patients while reminding your long list of happy patients about your continued value. Scalable, quality and rich content creation accomplishes a few goals such as –boosting SEO efforts, allowing you to share relevant content on social media and adding value to your brand name. The content you create therefore should have a clear voice, perspective and coverage areas to cover. Develop niche blog posts, industry specific videos, photos, ebooks, whitepapers, SlideShare presentations, guides and more to share with your audience.
Social Media: Of course, social media can be very effective in spreading the word of mouth about your expertise and healthcare services. Social media networks such as the Facebook, YouTube, Twitter and LinkedIn offer the relevant chance in spreading word of mouth referrals to a larger audience. As things stand now, it’s impossible to rule out the significance of social media.
How a skilled digital Marketing Agency Can Help Market Your Medical Practice Better?
Believe it or not; there is no one lines answer to the question “How can I market my medical practice?” however there is always a methodology to follow. This is where expertise comes in. The professional digital agency offers tailored, effective, scalable and measurable digital marketing strategy that works best for your niche medical practice.
They help you operate at the speed of the digital-age: Yes, the world is moving at a record pace and allowing digital marketing to fall on the back burner, or doing it without a strategy will impede you from meeting your potential. Professional marketing initiative allows you operate at the speed of today’s digital-age.
They build and grow your brand: Digital marketing is not a child’s play and only a skilled, expert and professional marketing agency can bring all the advantages of a foolproof digital strategy to the table. Ranging from website development to search engine optimization, from mobile optimization to social media management, from online advertising to comprehensive data analytics, they determine the most appropriate and the most effective way of spending your marketing budget.
They help you grow your practice: Let’s face this; these days’ consumers have many options for their healthcare, and with an effective marketing campaign you can help them make the best decisions. A professional agency will sit with you to come up with innovative and strategic campaigns that create awareness, strengthen relationships and grow your referral base
They offer you the ROI: Utilizing the digital services will offer a higher return on investment than any haphazard internalized alternative.
Get ready to define your brand and create a phenomenal online presence with the right dose of medical marketing services! hire only the leading digital marketing agency in Kolkata with a global edge