Building brand? Avoid the common mistakes – Learn from the best digital marketing agency in kolkata
PULL BACK THE CURTAIN ON YOUR BRAND
Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision. As the leading digital marketing agency in Kolkata, we have been building successful brands online. from our experience we can say, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.
Read on to figure out the common branding mistakes to prevent your business from suffering.
#mistake 1 – Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.
#Mistake 2 – Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.
#Mistake 3 – Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.
There is hardly any point of spending on branding if you are not consistent with your branding messages. In order to build loyal customers you should have consistency between what exactly your brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.
Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.
Every brand has a story to tell. Your brand too!
Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.
Experiential marketing leads the way….
Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will help you create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.
Take advantage of the social networks, mobile phones, online videos, and virtual world. Target your digital audience with interactive Digital marketing.
How to keep your sales pipeline full this Christmas? Hear it from the leading digital marketing agency in Kolkata
We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.
DO NOT be left behind!
First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.
Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –
Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact
Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.
Delay not. Remember, the sooner you start your planning, better the results will be.
Here are a few Pre Christmas dates to ponder on for building the momentum.
6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts
11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.
16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.
24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.
So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!
Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.
4 Quick – Fixes To Build Solid Backlink Profile
The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher ranks, now the latest algorithm considers quality backlinks from authoritative sources as a good ranking factor.
Building backlinks naturally is the key to get good ranks. Although Google made it quite difficult to generate quality backlinks, it’s never been impossible though. So in this blog, we are going to share you few strategy that will help you build a great backlink profile.
Most often, when a page is removed, users are redirected to ‘Error: 404’ page. This means the link that is redirecting to that page is broken. This also prevents the site from gaining authority from those links because search engine cuts it off. To get these broken links fixed, you need to redirect the links with the most relevant and quality content pages. But before doing this internally, make sure you’re also requesting webmaster to do the same changes externally to gain more equity of the link.
This might seem less important next to your other most important tasks, but if you want to keep the good ranking untouched, this is the first thing you need to consider. Create good pieces of content on the website to make the page relevant and add it with the broken links to fix the issue.
Digital space is very unlike other interactive spaces. You don’t know when your brand name is being mentioned by others and will go viral. This is why having Brand Monitoring tool is a great option to use. There are times when people are already talking about your brand without mentioning you. So with this tool, you can track down the websites mentioning your brand names. Work on your content which reader will love. And if it works well, see the search terms related to the post. Search the terms on the Brand Monitoring tool to gather the list of the sites that have your brand mention. And lastly, reach out to the webmaster with links that you can link back to your site.
Transforming HTTP to HTTPS
Well, this is important. Ever since Google has emphasized on secured links with HTTPS domain, it has automatically become a major ranking factor. If you have recently redirected transformed into HTTPS certification, all the external links will still be redirected to HTTP version. To prevent this happening time and again, you need to remove HTTP Url, increase link equity and replace them with HTTPS. If this seems time-taking task, first target the links that have quality content.
Remove toxic links:
Clean your profile as much as you can. This is the most crucial part to maintain a solid profile. Google checks websites very frequently. This is why it is important for you to make sure that there are no spammy and low-quality links. Use toxic links score checking tools to know your status. Once you have the report, you can ask the webmaster to remove the links.
If you want to know more about this method, please feel free to connect with us at- http://www.digitalmarketinglab.co.in/contact-us/
How to strategize content marketing for your website?
Not everyone, who blogs get engagement. And if there’s no engagement of readers, there’s no point blogging for your website. What you think is a perfect piece of content may not be enough luring to your readers to share or comment on.
Every day, on the internet some staggering amount of content is published. And how would you be so sure that your content will survive in this massive flow of content?
There are marketers who draw a blank when it comes to increasing engagement with content marketing. Some feel that coming out with unconventional will help them to grab the attention of customers. Well. This may work but before everything, one needs to know the right strategy to hit the right chord of productive content marketing.
Let’s take a look at the steps you need to follow to create actionable engaging content.
Choosing the topic:
Well, this is the very first and the most crucial step to make a good start with your content. It takes a lot of researches to find out suitable niche based topics. Initially, you might not be able to write a totally unconventional thing about the products or service. In the beginning, you might find it a little challenging to come up with new topics every time, but later on, you will find it easy to come out with fresh ideas. However, writing on trending topic is the best way to generate more engagement.
Thorough and more research:
The more you will spend time researching before writing, the better your content will be. When you finalize your topic, research on Google and look for how your competitors have covered the topic. For better insights, read on the comments. Find case studies, video content to get a good grasp of the topic before you unleash your own research material.
Don’t miss subheading:
When you come up with a lengthy researched content, make sure you have written it in bible proportion. Adding subheadings to the content makes it look catchy and easily consumable. Readers find it more interesting and they don’t tend to skip. Readers will thoroughly go through the entire content with every subheading.
Add graphical illustration:
Yes, an image says a thousand words. So when you add images along with your content, not only it will make the entire write-up catchy but also more informative. Readers find it more engaging as the need to put less effort into getting the information.
Optimize with relevant keywords:
The last tool is optimization. Content optimization plays a big role in dragging targeted readers to your blogging section. Unless you optimize the content with relevant search keywords, your content will never be visible and will get lost in the myriads of other contents.
So these tips will help you chalk out the best content marketing strategy. To know more about online marketing, please visit- http://www.digitalmarketinglab.co.in/.
Top 5 eCommerce Development Trends to follow in 2018
The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.
Here are the top 5 eCommerce website development trends in 2018.
With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.
Automated return software:
One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.
Mobile ready site:
With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.
Interactive mobile application:
In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.
IoT Enabled shopping experience:
E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.
For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.
So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.
To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.
How some common digital marketing practice can endanger your business?
By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.
Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.
Choosing wrong keywords:
Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.
Poor Ad scores:
Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.
Inappropriately handling marketing campaigns:
The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.
Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.
Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.
If you want to know more about our Digital Marketing services, stay in touch with us across the web.
Why You Need to Add Chatbot to your Website?
Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.
From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.
A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.
Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-
Chatbots are easily accessible:
Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.
Chatbots can be your branding tool:
The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.
Reduce bounce rate:
There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.
Increase sales growth:
Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.
Improve overall user experience:
These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.
If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.
How to Boost Business Video Content with Basic SEO techniques?
Video content has been ruling the roost for some years now. Websites with videos on a landing page is likely to gain 800% more conversions. In 2017, video content adverts alone gone as high as 35% and almost 85% people want to see more videos from brands. With this stat on the plate, we can easily say that video content is going to rule the digital marketing domain in coming years.
Video content enables a business to reach more audience and convey brand message in much more lucid way than written content. More than half of the marketers throughout the world claim that they have seen increased ROI after incorporating video into their online marketing strategy. As a leading digital marketing agency, we recommend our clients to use videos that are easily consumable. In addition to that, we also recommend our clients to consider proper SEO strategy for videos to make it reach to the larger audience.
SEO for your brand videos:
In this blog we want to shade light on the basic concept of SEO to make your videos visible on search result. Our SEO tips will help your videos to reach maximum number of targeted audience throughout the world.
Well, keyword plays important role both in the platforms of Google search bar and YouTube. There are people who directly look into YouTube using keywords for more in-depth information, while some search into Google which then fetch result from YouTube. We optimize keywords for videos in a way that it make the link potential enough to get visible on top of the search list.
Metadata is a crucial part in optimizing video content. By metadata, we mean the names, tags and description that help your video to appear in the search result. How better your video content will respond to the search algorithm will depend on how you use the keywords into the metadata. Google has its crawling bots that track factors inside the video content. Video tags act as a quick summary of the video content. You can add more than one tag in the video but you need to add relevant keywords or tags. And there is a description box, where you can explain your videos within 500 characters. We use the space to describe details about the video but we make sure we provide information precisely, ensuring to add primary keywords few times.
One video per page:
This is Google’s rule that when it finds a video on a webpage it denies to track other associated videos on the same page. Hence, each page needs to have one video and this will also prevent the risk of video content duplication.
Google prefers tracking video sitemaps that comes with website description and video metadata. After tracking down the details, Google makes the included links searchable on Google Video which means more exposure and traffic.
Video transcription is a great method to ensure that Google bots understand your video content completely. Videos with proper text transcript are helpful for Google to index and rank them properly.
Video is going to have more impact on online marketing scenario than any other form of content. With high speed network and the flexibility to access videos on mobile, people are looking for more videos for the information. If you’re planning to use videos then these basic steps of SEO will help you boost more traffic and customer engagement with your brand.
If you want to know more about SEO service, get in touch with us at Digital Marketing Lab
How to Rank top on Google Maps with Six Easy Steps
Is your business yet to list on Google Maps/Places? If no, then chances are that you’re losing chunks. There’s a long story after you get your business listed online- you need to rank higher in search visibility. Well, when it comes to rank high on Google Maps, it’s never been easy. However, it’s apparently one of the most crucial aspects for your business to grab more local customers. Appearing on top of Google Maps give your business the most sought after place to be, as viewers are unlikely to go any further than the first page ranks.
The first thing first:
Even though you manage to drive your business name to appear on first page, you’ll find few of your competitor names hanging from the top. Now the question is how to secure your position at the top leaving them behind? So here’s how you need to start with
Get the Google verification done:
Set up your business page with Google Places. Give Google as much information about your business as possible, because the more Google will know about your business, the better visibility you will have online. Make sure you provide correct and complete information about-
Your website and contact information: Add the information including business name, address and phone numbers (NAP) so that Google can display more information to the person looking for your business.
Add business hours: Let your customers know how many days and how long you work.
Give authentic information: Google is very fast taking action against business having multiple addresses and locations. So before you enlist your business, make sure it has authentic location and address information.
Make Google reviews:
Google is considering good user reviews as a factor to give business higher ranks. Businesses with maximum numbers of good and authentic reviews are likely to rank higher than those with poor or no reviews. However, it’s kind of a Hit or Miss Game- once you open business for Google reviews, there’s no way you go back. And chances are that you may receive good as well as bad reviews. Unlike social media sites like Facebook, you cannot hide the Review section in Google. You will not have any control over the reviews, so they can be both good and bad.
If you’re doing really good job and your customers are happy, you won’t get much bad reviews. However, you can avoid bad reviews in many tactics. You can share your review links on your social media channels or you can create a redirection link on your website that will lead your website visitors to Google review page. By doing this, you will encourage your customers to share their experiences.
Business citation is having mentions of your business on another site. If your business name, address and phone numbers are cited to designated sites with the same information that you have listed with Google My Business page, Google will determine that your business is real. The more you have the mentions, usually it’s better for you to rank on Google Maps. This is why it’s important to get the citation from the best sites. Being a digital marketing company in Kolkata, we offer our clients comprehensive citation report from where they can see mentions of their business.
Select right category for your business:
When you will create Google map listing, it will offer you to choose from different industry categories or keywords to describe your service on the platform. Google offers as many as 5 categories to choose from to best describe the business in different ways. There are businesses that are still unaware of the fact of adding additional categories while listing their business. When enlisting your business, make sure you use all of them. Add main category to classify your main service or business nature (Ex: health and beauty, Restaurant) rest five you can add into your local SEO keywords (Ex: Kolkata Salon, Realtor India). The better categorization, the better your search rankings will be.
Embed Google map on your website:
It’s also one of the best ways to let Google know your location based authentication. Businesses embedding Google map on their website will likely to rank good, as Google will know that your business is exactly located in the same place that you have already mentioned while listing.
Add images of your business:
When you add images, it takes your business another level of trustworthiness. Add good images of your business or website to your Goggle My business Listing. You can add more than one image and highlight your service and business environment. Images ignite potential customers to visit your website and take desirable actions.
If you want your business to rank top on Google listing, make sure you have followed all these stages. If you need professional guide on this, we can help you. Get in touch with the leading web design and development company in Kolkata at Digital Marketing Lab.,/p>
Debunked Video marketing Myths
In today’s date, video marketing plays a prominent role in the business marketing strategy. But, many companies still fail to understand the importance of video marketing because of certain myths. Though video marketing is a challenging area, but if you could break the myths of it, then success will definitely kiss your dream.
So, let’s debunk certain myths related to video marketing:
1.Video is too expensive-The authenticity of production value matters the most in today’s business scenario. User generated content and micro influencing marketing strategies are the most reputed marketing strategies that influence a brand. If you have valuable to say to your customers, be genuine and represent it through a video. This way, the customers can connect closely.
2.Video is awkward– When business owners think of video, they think it is weird. They will think it is time-consuming i.e. making a script, choosing a right voice tone, choosing background, actors, video equipments and editors. But, the concept and idea of video marketing is far more than Hollywood movies. The camera work and video equipment are really substituted. You can choose your office, employees as video background and actors respectively to maximize the reach of your business. It’s more of heart to heart talk with your customers.
3.Tracking video is hectic-It is not at all hectic to track the video. If you use YouTube and website video feature, then you can easily track the videos and measure the success of your videos. Follow the video marketing strategies, to take up your videos to the next level. This can definitely lead up your business.
Therefore, the video marketing is much easier process than you can actually think. Therefore, forget the myths of video marketing and indulge your business with the concept of video marketing. The success is rate is slow and steady, but it is genuine and authentic.