How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata
In the search engine world voice stands as one of the emerging trends, something on which we should eye on.
There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –
#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.
#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research
Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.
According to Google these are the micro-moments of 4 types:
Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries
#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line
With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.
What are your thoughts on mobile search? Which tactics are working best for you?
Building brand? Avoid the common mistakes – Learn from the best digital marketing agency in kolkata
PULL BACK THE CURTAIN ON YOUR BRAND
Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision. As the leading digital marketing agency in Kolkata, we have been building successful brands online. from our experience we can say, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.
Read on to figure out the common branding mistakes to prevent your business from suffering.
#mistake 1 – Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.
#Mistake 2 – Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.
#Mistake 3 – Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.
There is hardly any point of spending on branding if you are not consistent with your branding messages. In order to build loyal customers you should have consistency between what exactly your brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.
Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.
Every brand has a story to tell. Your brand too!
Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.
Experiential marketing leads the way….
Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will help you create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.
Take advantage of the social networks, mobile phones, online videos, and virtual world. Target your digital audience with interactive Digital marketing.
New Year’s Resolutions for the Smart Digital Marketer – from the leading digital marketing company in kolkata
The year 2018 was promising for digital marketing, and marketers who
implemented the right strategies witnessed fruitful results. Then, all
good things come to an end sometime or the other with new ideas,
strategies embraced and bad practices abandoned. While non-responsive
sites and extensive guest posting are a big NO in 2019, content
marketing and website speed should be considered seriously this year.
from our experience as the most preferred digital marketing company in
Kolkata we have had the opportunity to work for some of the well known
brands. So, here are 5 New Year’s resolutions for the smart digital
marketer who wants to make his or her mark digitally.
Responsive Sites Should be the Norm
In 2018, a lot had been said and written about the significance of
building a strong online presence and how businesses should optimize
their websites for mobile devices. W e know that how Flash based sites have become obsolete over the years. This implies that trends change with change in user needs;
just like Flash sites which were once preferred due to their
eye-catching colors, engaging animations or flying texts have now
become outdated due to slow page load time.
In 2019, businesses should be looking forward to adaptive or
responsive sites that would open on any device, screen, and with the
perfect resolution. As people would be using their mobile devices more
in 2019, businesses need to make a quick switch to responsive web
design to attract increased mobile traffic. And, online businesses
that are new can’t take the risk of investing solely in desktop
Adding Schema Markup
This year, take a resolution to add schema markup. Though this is not
something new, but schema is a better way to include additional images
or text assets to existing search results. Studies proved that sites
having schema markup are likely to rank better in the SERPs.
Indiscriminate Guest Posting is a Big NO
Have you been writing posts related to customized baby gift products
on a site related to marketing or technology or on a site that is not
credible? If so, refrain from such practices in 2019. This year, guest posting will transform
radically than what it was in 2018.
The major changes will come in terms of placement and quality of a
post. It would be erroneous to infer that guest posting will be dead
in 2019; a well-researched and a well-written guest post on a relevant topic and trustworthy site would help you create a strong brand presence and recognition.
However, writing too many posts on any site – that score low in terms of quality – is definitely a dicey proposition.
Focus on Your Website Speed
As more and more people are using smartphones and tablets to browse
websites, the significance of website load speed has not been taken
that seriously. This is more so when it comes to your customer’s
experience on a handheld device. However, you need to focus more on
different types of websites and their load speed in 2015. For
instance, optimizing your site’s images is comparatively a simple
process and will improve your site’s load speed.
Be a Go-Getter in 2019
Though several businesses embrace things like content marketing and
responsive websites with a smile, but few succeed to implement and
others forget them in no time. So, if you had a lot of brainstorming
sessions about putting plans into action last year but actually did
nothing about it, it’s high time that you be a go- getter in 2019 and
implement website speed optimization, content marketing and responsive
design without any delay.
We as the boutique digital marketing company in Kolkata do hereby
taking the the above resolutions seriously in 2019.
What are your resolutions as a digital marketer in 2019? Please feel free to share
5 major consumer painpoints in the ecommerce industry – From leading branding and digital marketing agency in Kolkata Grow
Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.
#5 major consumer pain points
#Too much information required to provide the best deal
It often appears that the online sellers transform themselves into a
mini detective as they bring up the Google search bar and compels the
users to browse websites and blogs for coupons. This includes things
like 10 percent off, 20 percent off, and free shipping. Of course;
these discounts are helpful however this sleuth activity shouldn’t be
necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers
#Common handling and shipping issues
It goes without saying; more than half of the eCommerce customers
experience some issues or other regarding common handling and shipping
issues. Deliveries arriving late, goods arriving damaged and goods not
arriving at all are three most common issues faced by the eCommerce
users. While any of these issues occurring in isolated instance may
not seem like a big deal however they become a big issue when
compounded over a number of interactions. If in case the problem grows
and consumers keep on questioning the shipping and handling aspect, an
inevitable and pivotal shift from eCommerce will become inevitable.
#Lack of interaction
One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –
#Extensive Delivery Times
We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.
#Poor Filtering Options
Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the
users are required to do exhaustive research and provide all their information prior making a purchase.
Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.
With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain
expertise to help you chart out the destination as well.
How to Market Your Medical Practice Effectively? learn from the leading digital marketing agency in kolkata
We’ve entered the hyperconnected world of medicine Gain new patients, build your brand and dramatically increase revenues with a strategic approach. As the leading digital marketing agency in Kolkata we never get tired of saying, Medical marketing is not anymore an option but a NECESSITY.
Appropriate marketing technique brings medical service right in front of the target market. Strategies for medical marketing may differ from one to another. This blog post talks about the significance of medical marketing and digital tactics, which may help increase patient numbers.
There’s no escape from the fact; demand for medical practitioners is growing. Certain factors like innovative insurance solutions, new treatments, growing network of hospital systems and popularity of private practices are a few significant factors that have further intensified the demand for medical practitioners.
The process of attracting patients and getting new patients is more challenging than it was ever before. Yes, the present situation has been fostering greater reliance on rather sophisticated and tailored healthcare marketing strategies for the medical practitioners.
How Medical Marketing Can Help?
Gone are the days when the doctors looked down on the concept of healthcare marketing. The days are now history when they believed that their only job was to care for patients and not to market themselves. Yes, it worked pretty well in those days when competition was not fierce however, things are changing now. The correlation between medical marketing and media simply can’t be denied any further.
Now, this means, patients have to bank on some other means for deciding whom to go. Becoming an industry leader in a particular medical niche thus stands as the most effective way to ensure patients continue to come back. This is exactly where a foolproof, tailored marketing strategy comes into play.
Consumers’ Behavior Has Changed Dramatically. Medical practice marketing Thus Stands as Need of the Hour
With the proliferation of innovative technologies and with the growth of private practices, medical field has become an excessively competitive market. As things stand; it is now more important for doctors to carry out marketing their practice with sheer accuracy.
Healthcare marketing helps in improving customer service: Medical business just like any other business also demands the best customer service and strategic medical marketing clearly helps. With improved customer service, you will be able to attract more patients while retaining your present clientele. With the right mix of medical marketing elements you will have an evolving list of satisfied patients.
Appropriate healthcare marketing strategy brings your services easily to your target market: Let’s not deny; it’s simply not enough to have extensive medical training and a cutting edge clinic, patients play the most crucial factor in delineating the demand. Right marketing technique brings your services easily to your target market. Medical marketing increases the awareness and also spread the word about your fantastic service.
Effective marketing strategies increases ROI: The success of your private practice or your clinic to a great extent depends on your marketing initiative. In today’s competitive business landscape without employing a foolproof, tailored and scalable health marketing strategy, increased ROI will simply not happen.
With this the next pertinent question looms large – what are some of the best ways to promote your medical practice? For successful marketing, you need to be aware of the demographics of your potential clientele, i.e. disease prevalence, age groups and socio-cultural aspects. Once this becomes clear a well crafted marketing plan need to be in place to yield the maximum benefit
Here Are Few Ways to Market Your Medical Practice Effectively
Create your own niche brand – Do your best to create a niche for your practice that sets you apart from other doctors. Create an individual brand identity consisting of a robust mobile friendly website, logo, media coverage about you and your published materials. This is a way to ensure that your practice has its own unique place among others.
Network – Networking activities such as writing in medical columns, in magazines or newspapers, giving speeches in the medical societies will ensure cross channel marketing across a wide area of patients.
These are not sufficient. The changing landscape of medical marketing however calls for a rather scalable, scanable and measurable marketing approach – Online Medical Marketing
Online medical marketing stands as the tested and proven way for doctors and health professionals. The web is customer-driven. According to TeleVox – 51% of patients feel more valued through digital health communications. Time is now to strengthen the relationships with potential patients online in order to ensure that your medical practice is reaching the highest amount of targeted audience.
How Digital Marketing For Your Medical Practice Can Help?
Digital marketing strategies spread online visibility: Employing a strategic healthcare digital marketing approach can spread online visibility, improve patient retention, foster positive online reputation and increase your brand awareness and more.
Digital marketing in healthcare offers a whole gamut of opportunities: Digital outreach has become the most economic and the most effective way for physicians to market their practice. Almost as an immediate step physicians are now moving away from traditional mode of word-of-mouth marketing to digital strategies
Digital marketing helps develop trust and credibility: Yes, for health care practitioners online marketing has become an essential “must have” in their marketing arsenal. In order to cater to the digital decision-makers, physicians need to aim on creating a digital strategy with an umbrella approach.
Digital marketing offers the maximum transparency:It is pertinent to mention here, info-hungry consumers check out patient reviews on the various physician-review websites. Quite ideally therefore; having active profiles on physician review sites such as Healthgrades, Yelp, RateMyMd etc will help build good relationships with patients.
Digital marketing offers that ultimate connection economy: Seth Godin, the online marketing influencer once coined the term “connection economy.” At the core of it lies the significance of creating meaningful and authentic connections within the digital world.
From a medical marketing standpoint, the digital connections you build with patients and other medical organizations tie into a foolproof branding campaign.
Identify a Killer Digital Strategy to Market Your Medical Practice
First things first, there is no one size all formula to market your medical practice. Strategies for marketing your medical practice may differ from one to another. A strategy which may work for one practice might not work for others however there are a few important marketing initiatives a medical practice should have before embarking on any big campaign.
Below are the areas, which should be taken into consideration when marketing your medical practice.
Your logo and your brand: No. you simply don’t have to spend an arm and a leg on market research for creating your logo. All you have to do is to create a professional and memorable appearance. Brand yourself better to help people recognize your symbol and remember your practice.
A robust mobile friendly website: 80% of American users look online when it comes to the point of finding health information. This statistics alone is enough to go for a robust website. Think once, when someone is searching for a medical practitioner online and if you are not found online then your competitor will be!
Search Engine Optimization:Google says, 77% of patients keenly use internet before booking a medical appointment. It is the process of optimizing your website for ranking in the search engines and to get in front of relevant people. Well; there are a number of factors which should be taken into consideration in order to determine the rankings for your website; however the most crucial factors are the on-page optimization and content marketing.
Content Marketing: Needless to say; creating quality content about your industry, expertise and services stand as a tried and tested way of attracting attention of new patients while reminding your long list of happy patients about your continued value. Scalable, quality and rich content creation accomplishes a few goals such as –boosting SEO efforts, allowing you to share relevant content on social media and adding value to your brand name. The content you create therefore should have a clear voice, perspective and coverage areas to cover. Develop niche blog posts, industry specific videos, photos, ebooks, whitepapers, SlideShare presentations, guides and more to share with your audience.
Social Media: Of course, social media can be very effective in spreading the word of mouth about your expertise and healthcare services. Social media networks such as the Facebook, YouTube, Twitter and LinkedIn offer the relevant chance in spreading word of mouth referrals to a larger audience. As things stand now, it’s impossible to rule out the significance of social media.
How a skilled digital Marketing Agency Can Help Market Your Medical Practice Better?
Believe it or not; there is no one lines answer to the question “How can I market my medical practice?” however there is always a methodology to follow. This is where expertise comes in. The professional digital agency offers tailored, effective, scalable and measurable digital marketing strategy that works best for your niche medical practice.
They help you operate at the speed of the digital-age: Yes, the world is moving at a record pace and allowing digital marketing to fall on the back burner, or doing it without a strategy will impede you from meeting your potential. Professional marketing initiative allows you operate at the speed of today’s digital-age.
They build and grow your brand: Digital marketing is not a child’s play and only a skilled, expert and professional marketing agency can bring all the advantages of a foolproof digital strategy to the table. Ranging from website development to search engine optimization, from mobile optimization to social media management, from online advertising to comprehensive data analytics, they determine the most appropriate and the most effective way of spending your marketing budget.
They help you grow your practice: Let’s face this; these days’ consumers have many options for their healthcare, and with an effective marketing campaign you can help them make the best decisions. A professional agency will sit with you to come up with innovative and strategic campaigns that create awareness, strengthen relationships and grow your referral base
They offer you the ROI: Utilizing the digital services will offer a higher return on investment than any haphazard internalized alternative.
Get ready to define your brand and create a phenomenal online presence with the right dose of medical marketing services! hire only the leading digital marketing agency in Kolkata with a global edge
How to keep your sales pipeline full this Christmas? Hear it from the leading digital marketing agency in Kolkata
We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.
DO NOT be left behind!
First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.
Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –
Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact
Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.
Delay not. Remember, the sooner you start your planning, better the results will be.
Here are a few Pre Christmas dates to ponder on for building the momentum.
6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts
11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.
16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.
24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.
So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!
Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.
How to Figure Out your Customer’s Pain Points? from the Leading Digital Marketing Agency In Kolkata
Lets not beat around the bush. Let’s come to the point straightway to make your business successful you need to figure out what your target audience is going through, with what they are struggling with and then you have to establish your brand as the “go to place” who genuinely care about their struggles and offers a solution. As a boutique digital marketing agency in kolkata we practice what we preach. So, here’s our tested and proven method to solve customer painpoint
Involve “why” more and more when probing your customers
You may start with a surface level issue and then dig deeper with each ‘why’ you ask. Remember our childhood days when we used to ask why why and why to our parents and annoy them? Here’s the same deal but with a profound purpose.
Here’s an example from our digital branding business
Business owner – surface level issue- not feeling good with my website
We asked: why not feeling good with your sleek website?
Business owner: people are not talking about it
Why do you want your website to gain traction? (why do you want your audience to talk about it?)
Business owner: For attracting potential buyers
We asked: Why do you need that?
Customer: To generate more sales
We asked: Why do you want that?
Customer: To make my business successful.
So what are the pain points we discovered here? Their main need is to generate sales . To do that they want traction on their website.
No doubt this is a crucial information for a branding and digital marketing agency in Kolkata like us. Based on these we carved out our marketing plan. We are not going into plan details here. Only point we want to make here is simple- solve customer painpoints and their business will grow. As they grow you grow too
Questions? REACH US NOW
How to make your B2B Markting sexy? – Answers the boutique branding and digital marketing agency in Kolkata
Without much ado about anything, let us come to the point straight not all brands are same. While some are pretty much appealing some may not be appealing. This is anything but business fault as this has a direct connection with the industry they are into. But did you know; with the right voice any boring industry can be marketed as sexy. As the boutique digital marketing agency in kolkata we never get tired of saying, you need to have in depth knowledge of the brand and the target audience to market a boring brand in a not so boring way.
Let us now turn our gaze to Apple.
As a brand apple has been able to market their products is such an interesting way irrespective of the fact that Apple is not from all that exciting industry.
Look closer at their marketing tactic and you will be amazed finding the fact that Apple could market so well by creating a brand appeal. It won’t be an overstatement if said, each and every apple product stand for itself. Each product renders that ultimate feeling of “want” by the way it’s marketed.
So, what happens if you own any particular Apple product? Simply you would be categorised as “apple user”. Sooner than later you like all other apple user would be resorting to apple for all of your tech products. Why? Because apple makes it easier for its users to sync. Indeed this is a killer strategy. Apple has made their products simple and attractive and has added pizzas to the marketing effort while leaving the door wide open to Apple membership (read apple user)
Take a cue from Apple and add pizzas to your marketing effort
Give your brand the much required sex appeal. Take it in writing if your branding is unexciting, unfortunately your business may end up that way.
Brand Taglines. business should have a tagline. KISS – that’s the mantra when working on the tagline. Keep it short and sweet to build a memorable tagline to which your audience can connect.
Give your brand a voice: reduce the boredom of your brand by establishing an interesting brand voice. Decide your brand voice by studying your target audience. How do they talk? What kind of interactions do they do? Take a cue from these and create your own brand voice.
Create and personalize your brand Images: while its absolutely easy to post phoyo from the stock photos or other free sources but as the preferred digital strategist in kolkata, we vouch on personalizing your brand Images.
Create a stellar social media presence and be on the right channels
We as the leading digital marketing agency in kolkata never miss to harp the fact – Not posting regular on the social channels is boring and can make your brand appear plain and uninteresting. For a brand trying to cut through the clutter while making their brand interesting regularity on social media
Be there where your customers are. Design interesting visuals
Create interesting blog posts
Create how to guides
Motion graphic videos
Make relevant Infographics
Marketing is an interesting stuff and all you need is to think creatively to make your not so exciting brand sexy.
How to achieve customers’ loyalty by solving their pain points? From leading digital marketing agency in Kolkata
Let’s not beat around the bush. If you are serious about achieving your customers’ loyalty and attention, if you are serious about wining business then there’s no shortcut.
There are few things you need to do
Understand your customers’ pain point
Solve them with customized solution
Educate them on their next course of business step
As a boutique digital marketing company in Kolkata, we agree with you- all these are easier said than done, but these are absolutely possible with the right dose of plan, strategy and action.
Understand your customer’s pain points – First get your facts aligned – the business decision makers who you are selling to these days are not interested in products. They want solutions, which can help them to overcome challenges and to accomplish goals.
So how do you sell solutions?
Through our research and conversation with our clients, stakeholders, customers and our top partners, we have discovered the fact that most business challenges fall into four main categories (we will talk about the categories little later)
First step: you must understand their pain points. Devise some killer questions to determine which category your customer is experiencing and – even better – which solutions will answer their needs.
Second step: Once you are sure about your customer’s category, combine the right products for creating customized solutions that will help you win their business.
Third step: Don’t just focus on solving immediate problems, continue to build your role as their trusted advisor. So identify their next best steps and provide them with your next set of solution.
Use this easy reference to understand your customers pain points and to provide them with the right solution
Business Anywhere: Mobility solution is critical in today’s business landscape. Pervasive computing and seamless mobility solution are critical in accessing business information and in enabling better execution of strategy anywhere, anytime
Do you have a mobile workforce?
Can your employees collaborate and share information easily?
The Pain Points – Mobility, access
The Opportunity: This category typically focuses on the mobility challenges and productivity giving employees access from anywhere, easily, on their choice of device.
Safeguard the Business: It’s all about protecting the business and controlling the data. Managing the sheer volume of data has become the biggest challenge for the enterprises. Uncovering the data insight demands effective integration, validation and aggregation techniques for generating real time business value and insights.
Are you worried about protecting your data?
Are you prepared for unexpected challenges?
The Pain Points: Security, recovery
The Opportunity: In the year 2014 alone, businesses reported a 34% increase in financial losses due to security incidents! security is definitely now at top-of-mind for many of your customers.
Grow Efficiently : Modern technology allows new ways for achieving consistent and superior performance. Yes, smart, agile and easy to adopt cloud technology supports business growth and innovation.
Can your organization adapt to the change?
Are you getting the most from your technology?
The Pain Point: Changing technology, IT investments, cloud computing
The Opportunity: reveal the best way to scale business and to have your IT infrastructure grow with them. Such customers may be considering cloud technologies and may need your help to make the transition.
Connect with Customers: Businesses need a partner that not only has the technology and tool to help you get where you want to go but also has the domain expertise to help you chart out the destination as well.
The Pain Point: customer Insights, customer engagement
The Opportunity: Customers who fall in this particular category are interested in learning how to use their customers’ data. Possibly they want to develop touchpoints, plan and uncover the action items. Having answers to these questions will help you avoid dead-end conversations with customers
Offer the right solutions
Once you know your customer’s category and the problems they’re looking to technology to solve, use the right tools and the resources to enable a truly productive conversation.
There is hardly any denying, buyers expect the technology in which they have invested to solve their problems. They look to you as partners for trusted advice. We are the most preferred digital marketing agency in Kolkata, and it is rom our experience we can say that it is by asking the right questions, and knowing which pillar best aligns with the pain points your customers, you will both serve them better and also save time, money, energy and most importantly your business reputation.
How to create an incredible customer experience? From the boutique digital marketing agency in Kolkata
The digital age has ushered in a new era in e-commerce and digital branding. Almost as the next obvious result, a new set of customer expectations have also ushered in. The fact of the matter is; how we shop, when we shop, how we make the purchasing decisions has changed completely. As a boutique digital marketing agency in Kolkata, we can feel this sea change. With a number of clients dotted all across the globe we have this ultimate opportunity to understand the digital landscape to the core. We can see that this digital age has practically changed the traditional passive custom er into a digitally equipped active customer. The customers are now more informed. With the proliferation of the digital age, the customer can now find information about your products, reviews, service, company mission, and actions. Not just this, it is through social media, two-way communication between the customer and the brand is expected
This new era has reshaped the customer journey and our expectations of the brands. Now is the time to cultivate customers instead of selling products in the same pattern and within the same grooves. Now is the time to re-align your goals to match with the psyche of the digital era.
Needless to say; customers now are also influenced by a broader set of factors such as –
- Your brand message
- Your brands’ social media
- Your Brand Ambassadors’ social media
- Customer reviews
- Digital word-of-mouth
- Technical product information
- The customer post-purchase experience
As things stand now, you need to create a customer experience strategy to align with the digital era. Here are a few killer tips to create a great customer experience strategy that helps you in
- Improving customer satisfaction
- Reducing churn
- Increasing revenues
#Tip 1. Have a clear customer-focused vision. This is certainly the very first step in the customer experience strategy. Leverage your corporate principles and embed them into your corporate culture.
Deliver incredible service
stay flexible to embrace change.
#Tip 2: Understand your target customers. This is the most important aspect which can never be ignored. The smartest way of understanding your target customer is by creating customer personas and by rendering brief description to each persona.
#Tip 3: Create and leverage the emotional connection with your customers.
#Tip 4: Try and capture customer feedback in real time.
#Tip 5: Finally track and measure your ROI from delivering incredible customer experience.
The bottom line –
Customer expectations are higher and customer experience is typically an area which nurtures a greater focus on customer experience strategy. As the leading branding and digital marketing agency in Kolkata, we would advise you to stop taking your customer experience for granted! Remember; it is only by creating an incredible customer experience, businesses will be able to realize positive impact on customer loyalty, higher retention & Increased revenues.