How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata
In the search engine world voice stands as one of the emerging trends, something on which we should eye on.
There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –
#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.
#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research
Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.
According to Google these are the micro-moments of 4 types:
Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries
#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line
With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.
What are your thoughts on mobile search? Which tactics are working best for you?
How to make your B2B Markting sexy? – Answers the boutique branding and digital marketing agency in Kolkata
Without much ado about anything, let us come to the point straight not all brands are same. While some are pretty much appealing some may not be appealing. This is anything but business fault as this has a direct connection with the industry they are into. But did you know; with the right voice any boring industry can be marketed as sexy. As the boutique digital marketing agency in kolkata we never get tired of saying, you need to have in depth knowledge of the brand and the target audience to market a boring brand in a not so boring way.
Let us now turn our gaze to Apple.
As a brand apple has been able to market their products is such an interesting way irrespective of the fact that Apple is not from all that exciting industry.
Look closer at their marketing tactic and you will be amazed finding the fact that Apple could market so well by creating a brand appeal. It won’t be an overstatement if said, each and every apple product stand for itself. Each product renders that ultimate feeling of “want” by the way it’s marketed.
So, what happens if you own any particular Apple product? Simply you would be categorised as “apple user”. Sooner than later you like all other apple user would be resorting to apple for all of your tech products. Why? Because apple makes it easier for its users to sync. Indeed this is a killer strategy. Apple has made their products simple and attractive and has added pizzas to the marketing effort while leaving the door wide open to Apple membership (read apple user)
Take a cue from Apple and add pizzas to your marketing effort
Give your brand the much required sex appeal. Take it in writing if your branding is unexciting, unfortunately your business may end up that way.
Brand Taglines. business should have a tagline. KISS – that’s the mantra when working on the tagline. Keep it short and sweet to build a memorable tagline to which your audience can connect.
Give your brand a voice: reduce the boredom of your brand by establishing an interesting brand voice. Decide your brand voice by studying your target audience. How do they talk? What kind of interactions do they do? Take a cue from these and create your own brand voice.
Create and personalize your brand Images: while its absolutely easy to post phoyo from the stock photos or other free sources but as the preferred digital strategist in kolkata, we vouch on personalizing your brand Images.
Create a stellar social media presence and be on the right channels
We as the leading digital marketing agency in kolkata never miss to harp the fact – Not posting regular on the social channels is boring and can make your brand appear plain and uninteresting. For a brand trying to cut through the clutter while making their brand interesting regularity on social media
Be there where your customers are. Design interesting visuals
Create interesting blog posts
Create how to guides
Motion graphic videos
Make relevant Infographics
Marketing is an interesting stuff and all you need is to think creatively to make your not so exciting brand sexy.
Ask The Right Questions To Understand Your Consumer’s #Painpoint – Suggests The Leading Digital Branding Agency In Kolkata
Doesn’t matter much you are into which industry or what kind of products or services you offer, if you are not taking care of your customer’s #painpoints you are putting your business at risk. The products and solutions are designed to make the consumer happy but still the reality is harsh and many of these carefully designed solutions fail to solve the consumer’s worries. As a boutique digital branding agency in Kolkata we have identified a probable reason behind this. We feel often we are so busy playing doctor, so confident in our abilities in relieving the self assessed and perceived pain points that we typically miss to ask the patient (read consumer) about his actual pain points. Quite ideally therefore we prescribe medication for our perceived pain points whereas the pain remain unaddressed where it actually hurts and hurts the most. If you are serious about providing true value to your consumers you need to understand their real pain points. How? By asking the right questions.
NEVER make any assumptions. DO NOT assume. It’s a strict N NO. Your self conceived notions influence your thoughts and also plays a negative role during your interaction with the client. Ask open ended questions, prObe more to get to his painpoints.
ASK open ended questions. Keep in mind; the open ended questions are not just incredible conversation starter but also opens door wide to a more focused and open mutually beneficial discussions. By asking OPEN ENDED questions you create that ultimate opportunity for the client to freely converse. Follow his conversation and you never know you may identify his pain points which you didn’t realized earlier.
Be an Active Listener. Yes put your listening ears and your thinking cap on when conversing with client especially to learn about his pain points. DO NOT interrupt rather listen actively what he is telling you. Take mental note and ask insightful follow up questions. Try and peel back the layers to discover his experience and painpoints.
Try and figure out a COMMON THREAD. Yes, we know certain issues, some problems are case specific and may vary person to person but try to find out a common thread, issues that are universal. Identify them and re evaluate your products/services
Try out our suggestions and tweak your strategies accordingly. As the leading digital strategist in Kolkata, we can tell you from our experiences by addressing the consumer pain points you can make them happy all across the touch points.
Role of Digital Marketing in Brand Awareness – From the Leading Branding and Digital Marketing Company in Kolkata
It is indeed not about doing digital marketing but more about doing marketing in this digital world.
In this icon conscious world where ‘ brand experience’ has gained a new high, technology that supports us in advancing our narratives is evolving with each passing day. It won’t be an overstatement to say, almost every week we get to hear of a new application or device which come with the promise of revolutionizing the industry landscape. Almost daily new doors to engagements are opened. For the marketers the time is ripe to make the most of this situation. We as the most preferred branding and digital marketing company in Kolkata have been playing our share in helping brands of all sizes, to yield the benefits of the digital landscape.
Only a traditional and face to face branding won’t give you much unless its backed by a solid digital plan. We believe, the key to keep up with the technological advancements is to immerse in it. As leading digital strategist in Kolkata, we can never underestimate the potential of digital integration in branding and integrate it into the overall branding strategy.
Before delving further lets address some of the basic things –
Well; the initial question is obviously about the market in which a business wishes to compete in. ofcourse; there is hardly any cookie cutter answer to this and we need to consider certain factors such as
Consumer want – this also includes the differentiation as to what extent will the business need to differentiate in terms of their product or services to appeal the digital consumer
Keep in mind; any business that analyse the situation and figures out the brand proposition in order to differentiate the brand in eyes of target consumer will be winner.
With this comes the next important question – what are the activities the business may execute in order to keep themselves relevant in this digital age
First; have a compelling story-line to voice out your brand proposition
Next take a cue from your competition and differentiate your offerings to keep your audience hooked and to stay relevant to your consumers mind.
Think from a customer centric approach . As things stand now digital branding stands as your wild horse; the life savior of your brand. Leverage the digital channels to deliver consumer centric, engaging brand experience.
Take our words in writing – in order to stand apart in the clutter and in order to keep your brand above competition, digital marketing need to be integrated into your overall brand communication strategy. Targeted, data driven and relevant digital branding programs can amplify your brand’s offer. In this digital landscape the significance of a consumer centric digital approach therefore cant be denied.
Finally; success in digital branding to a great extend depends on seamless online activities, integrated with your offline branding programs. As the boutique digital marketing company in Kolkata , we aim to deliver consistent brand experience that is in line with your business strategy, brand goal and purpose.
Questions? Talk to us
‘Like us on Facebook!’ suggests the leading Digital marketing and branding company in Kokata
You all know about Digital Marketing Lab Facebook page, right? If in case you don’t, we then cordially invite you all at at our Facebook page and suggest you to “like” the page.
By doing so, you can keep yourselves updated with al our corporate inner but you will also find a number of entertaining stories, digital gyan, tips and tricks about the ever evolving world of digital branding
Let us harp the reality here, for corporate reasons we won’t allow direct sharing or direct tagging on our page. Hello spammers, it’s time for you to stay away from us therefore! –
But please our awesome friends don’t stop from sharing your reflections. You may message us your views, tips, tricks and more. As a boutique digital marketing and branding company in kolkata we know what it takes to craft a phenomenal brand presence.
Wait no more. Get social! Like our Facebook page
5 creative ways to manage brands – from leading digital strategist in Kolkata
Lot of ink has been invested in writing about branding and its immense significance in today’s digital landscape. As things stand now it’s impossible to deny the pressure cooker situation, which the brands are facing in staying competitive. In this huge and rapidly changing digital environment, irrespective of their sizes, the brands need to perform to stay relevant. A relevant, well planned and well researched branding strategy is important in order to stay afloat in these rapidly changing digital markets. As a boutique digital marketing and branding companies in Kolkata, we have been playing our role in setting the brand voice right for our clients.
The digital age has replaced the passive customer with an active one. With the proliferation of the digital age the customer can now find information about your products, reviews, service, company mission, and actions. Through social media, two-way communication and engagement between customers and brands is now expected. With this comes the next important question – how can you build a more sustainable brand.
Here are 5 creative ways to mull over –
Time to be the part of a rising segment – recent statistical data reveals, the top 10 apparel brands actually thrived by around 29%. Does this ring a bell? Yes, you have got it right – time to be in this ever evolving segment. If your brand is not linked with any of these rising categories, think creatively and figure out ways to naturally extend your brand into these segments via partnership, licensing or co branding.
Ride the digital wave – The digital age has ushered in a whole new era in e-commerce and digital branding. Almost as the next obvious result a new set of customer expectations has also ushered in. The fact of the matter is; how we shop, when we shop, how we make the purchasing decisions has changed completely.
This new era has reshaped the customer journey and our expectations from the brands. Now is the time to cultivate customers Instead of selling products in the same pattern and within the same grooves. Now is the time to re-align your goals in the digital era.
Handle the social issues with care – look up and around and you will be surprised by the fact that now a days number of brands are fighting social issues, impacts and risks against healthy challenges. As a reputed branding agency in Kolkata, we never get tired of sating about the importance of social and the ‘reputational issues’. Handle them with care. Addressing reputational issues are important and it not just supports in better brand management but also helps in arresting the declining sales.
Augment your brand’s “share of life” – this innovative phrase which was once coined by Millward Brown quite interestingly mirrors today’s branding environment. Apple as brand has mastered this approach. Apple as a brand has been able to close the loops between product and content for retaining control and for encouraging consumers to shop within the universe they offer. Irrespective of their sizes it’s now time for brands to figure out smart and innovative ways to get involved in their consumer’s everyday life. For instance Apple spans our need music, productivity and entertainment. On the other hand Amazon keeps our needs covered for hassle free one click online shopping, purchase recommendations and more. Nike has in fact transformed itself from just an apparel brand to companion coach for the runners.
Merge your digital and physical interactions – Try and provide seamless experience to your customers, consumers and stakeholders. By merging physical and digital interactons you can actually cut down the friction and keep your consumers hooked while preventing them from going elsewhere.
According to McKinsey, “Digitization is steadily becoming the main pathway for consumer journeys….”
You will be pleasantly surprised by the fact – the sheer numbers of the digital touch points are increasing by a whopping number of 20 percent per year. More and more offline consumers are shifting online hence a sustainable, effective and relevant digital branding strategy is now the need of the hour
Finally in this highly icon conscious and visualized world continue to review and tweak the aesthetics of your brand
Rely on the best digital strategist in Kolkata to continually check the appeal of your offerings and to introduce your brand to new height. Break the boring and ride the digital wave and set your brand tone right to create and sustain the brand impact.
4 Quick – Fixes To Build Solid Backlink Profile
The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher ranks, now the latest algorithm considers quality backlinks from authoritative sources as a good ranking factor.
Building backlinks naturally is the key to get good ranks. Although Google made it quite difficult to generate quality backlinks, it’s never been impossible though. So in this blog, we are going to share you few strategy that will help you build a great backlink profile.
Most often, when a page is removed, users are redirected to ‘Error: 404’ page. This means the link that is redirecting to that page is broken. This also prevents the site from gaining authority from those links because search engine cuts it off. To get these broken links fixed, you need to redirect the links with the most relevant and quality content pages. But before doing this internally, make sure you’re also requesting webmaster to do the same changes externally to gain more equity of the link.
This might seem less important next to your other most important tasks, but if you want to keep the good ranking untouched, this is the first thing you need to consider. Create good pieces of content on the website to make the page relevant and add it with the broken links to fix the issue.
Digital space is very unlike other interactive spaces. You don’t know when your brand name is being mentioned by others and will go viral. This is why having Brand Monitoring tool is a great option to use. There are times when people are already talking about your brand without mentioning you. So with this tool, you can track down the websites mentioning your brand names. Work on your content which reader will love. And if it works well, see the search terms related to the post. Search the terms on the Brand Monitoring tool to gather the list of the sites that have your brand mention. And lastly, reach out to the webmaster with links that you can link back to your site.
Transforming HTTP to HTTPS
Well, this is important. Ever since Google has emphasized on secured links with HTTPS domain, it has automatically become a major ranking factor. If you have recently redirected transformed into HTTPS certification, all the external links will still be redirected to HTTP version. To prevent this happening time and again, you need to remove HTTP Url, increase link equity and replace them with HTTPS. If this seems time-taking task, first target the links that have quality content.
Remove toxic links:
Clean your profile as much as you can. This is the most crucial part to maintain a solid profile. Google checks websites very frequently. This is why it is important for you to make sure that there are no spammy and low-quality links. Use toxic links score checking tools to know your status. Once you have the report, you can ask the webmaster to remove the links.
If you want to know more about this method, please feel free to connect with us at- http://www.digitalmarketinglab.co.in/contact-us/
How to strategize content marketing for your website?
Not everyone, who blogs get engagement. And if there’s no engagement of readers, there’s no point blogging for your website. What you think is a perfect piece of content may not be enough luring to your readers to share or comment on.
Every day, on the internet some staggering amount of content is published. And how would you be so sure that your content will survive in this massive flow of content?
There are marketers who draw a blank when it comes to increasing engagement with content marketing. Some feel that coming out with unconventional will help them to grab the attention of customers. Well. This may work but before everything, one needs to know the right strategy to hit the right chord of productive content marketing.
Let’s take a look at the steps you need to follow to create actionable engaging content.
Choosing the topic:
Well, this is the very first and the most crucial step to make a good start with your content. It takes a lot of researches to find out suitable niche based topics. Initially, you might not be able to write a totally unconventional thing about the products or service. In the beginning, you might find it a little challenging to come up with new topics every time, but later on, you will find it easy to come out with fresh ideas. However, writing on trending topic is the best way to generate more engagement.
Thorough and more research:
The more you will spend time researching before writing, the better your content will be. When you finalize your topic, research on Google and look for how your competitors have covered the topic. For better insights, read on the comments. Find case studies, video content to get a good grasp of the topic before you unleash your own research material.
Don’t miss subheading:
When you come up with a lengthy researched content, make sure you have written it in bible proportion. Adding subheadings to the content makes it look catchy and easily consumable. Readers find it more interesting and they don’t tend to skip. Readers will thoroughly go through the entire content with every subheading.
Add graphical illustration:
Yes, an image says a thousand words. So when you add images along with your content, not only it will make the entire write-up catchy but also more informative. Readers find it more engaging as the need to put less effort into getting the information.
Optimize with relevant keywords:
The last tool is optimization. Content optimization plays a big role in dragging targeted readers to your blogging section. Unless you optimize the content with relevant search keywords, your content will never be visible and will get lost in the myriads of other contents.
So these tips will help you chalk out the best content marketing strategy. To know more about online marketing, please visit- http://www.digitalmarketinglab.co.in/.
Top 5 eCommerce Development Trends to follow in 2018
The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.
Here are the top 5 eCommerce website development trends in 2018.
With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.
Automated return software:
One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.
Mobile ready site:
With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.
Interactive mobile application:
In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.
IoT Enabled shopping experience:
E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.
For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.
So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.
To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.
How some common digital marketing practice can endanger your business?
By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.
Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.
Choosing wrong keywords:
Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.
Poor Ad scores:
Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.
Inappropriately handling marketing campaigns:
The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.
Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.
Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.
If you want to know more about our Digital Marketing services, stay in touch with us across the web.