Digital Trends to rule in 2019 – Hear from the leading digital marketing agency in kolkata
2019 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what’s next to watch out for the digital world in the forth-coming year. As the most sought after digital marketing agency in Kolkata we hereby try to take a look at trends that would rule the year 2019 and gain traction on your digital competitors:
1. Investment on Ad to Hold Limelight –
With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant – Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.
2. Facebook Messenger, the Next Business Move-
March 2015, Facebook unveiled another feature “Messenger” for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.
According to a News leader in luxury marketing “Luxury Daily,” upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth in 2019.
3. Contextual Marketing to Lead the Game –
Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2019, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.
“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” – McClelland
4. Buy Buttons –
Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using “Buy buttons.” Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn’t forget!
5. voice search
Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search. We have covered how voice search will impact SEO In 2019.
However, due to a fear of loss in brand building – much to the dismay of a chunky population over net, Google’s buy button have paved the way for swelling conversions, explicitly those on mobile.
For digital marketers, as the leading digital marketing service provider in Kolkata, we can vouch that an eagle’s eye is desirable to beat up the competitors and when user retention becomes a question..!!!
How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata
In the search engine world voice stands as one of the emerging trends, something on which we should eye on.
There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –
#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.
#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research
Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.
According to Google these are the micro-moments of 4 types:
Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries
#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line
With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.
What are your thoughts on mobile search? Which tactics are working best for you?