Quick Contact

Please fill the form below. Our team will connect with you as soon as possible.

USA   +1 707-3945-707
INDIA   +91-8697977365 / 033-2337-4212

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO is the knife that helps you cut through the stark competition and establish your brand as a valued, reputable name to your target audience.

But employing the right set of organic SEO strategies is harder than it seems. Many organizations have in-house SEO experts to do the needful for them, others hire professional SEO agencies for the same. In any case, you should be aware of the various hacks and tricks of SEO that would work in your favor. Here are a few of them.

Keyword Infusion

Assuming there are multiple pages on your website or blog site, each page should be associated and infused with a target keyword and the content should be developed around that. A page can have secondary keywords as well but it has to be connected to the primary word or phrase used. It improves your SEO to use the selected keyword in the URL, title and headings of the page, but be careful about the frequency. The appearance of the keywords should look natural and be in flow with the content, and should not jump out as a deliberate attempt to sway traffic.

Engaging, Relevant Content

Bill Gates once said, “Content is where I expect much of the real money will be made on the Internet…” in an essay written in 1996. The statement continues to be true and will be so in the future as well. Content is the most important aspect of a website and it is necessary that what you put out is accurate, interesting and relevant to your site and gives something of value to your readers. Infusing it with the right keywords and maintaining an appropriate length is also important. The better content you produce and publish the higher is your chance to keep the audience engaged and stay on your website. Remember to regulate and update content regularly – it helps in indicating the freshness appeal and relevancy of the site.

Image Optimization

Having images on your site is not only necessary to give customers a better insight but for SEO as well. Other than making sure the media files on your site are quality content, you can use keywords as file names and fitting text descriptions or alt tags as captions.

Link Building

Outbound links to well-known, reputed and backlinks from similar ones help build brand value and gain the trust of Google. The web crawlers take this as a sign of authenticity and give your site preference while generation search results. Also, remember to bring down any broken links related to your site that might be out there, as it gives off signs of negligence. Since it is impossible to do it manually, take help of the many tools available, like Google’s own Webmaster Tool.

Navigation, Readability, and User-Friendliness

You want your audience to like your site, to put it very simply. Therefore, design it in such a manner that the architecture is easily navigable and customers can find what they want in quick steps; the information you put out should be simple and lucid enough to assist the customers in their site navigation; and finally, it has to have an appealing, approachable look with easy-for-the-eyes formatting. Some common suggestions are prominent banner texts, typography that goes with the site’s vibe, readable font sizes, short paragraphs and subheads, use of bullets, slider, tabs, drop-downs, and so on. In short, the user experience of your site reflects on your rankings, so you got to keep it topnotch.

Mobile Optimization

More and more people are shifting towards mobile browsing and m-commerce, and if you don’t optimize your site to be properly viewed on smartphones, you will be losing out on business. This is particularly of significance for B2B marketers and e-commerce retailers.

Social Media

Undeniable and inevitable, your social media presence has to be tweaked and optimized to go with your SEO solutions. Content, promotional campaigns, paid adverts and farther audience reach – the benefits for social media optimization are multi-dimensional. Moreover, around half the number of social media users are reported to have purchased a product or service after seeing it on Facebook, Instagram or Twitter.


The Not-to-do’s

• Designing SEO solutions is not a piece of cake and there are always some territories which are better left untrodden.

• Do not engage in black hat SEO techniques. Google will notice you eventually and blacklist your website, resulting in a crash of traffic.

• No need to overstuff your content with keywords – it sends out wrong signals.

• Avoid backlinks with any and all websites that approach just for the sake of building links. Wait to have opportunities with the good ones.

• No point in overdoing the whole SEO process just because you are impatient for results. SEO strategies can take anywhere between 3-9 months to reap benefits. Hold your horses till then and see what results it yields.

• Never compromise with the quality of content in the haste of uploading new information. Invest adequate time into it and hire professional content writers if need be to do so.

• Never lie on your website. It will eventually be caught by customers.

The web crawlers that find results to be displayed on the search engine when a particular set of words of phrases are searched, heavily lean towards websites that already show high traffic and usability. The longer your customers stay on your page and engage the better chances your site has with Google or other search engine’s algorithm. So the main objective of the entire process is to increase ‘dwell time’ by giving your audience what they want and in return, you will get to have an enhanced lead conversion rate and higher revenue. Digital Marketing Lab offers great assistance to boost the SEO rankings. To know more, visit DML

.

6 B2B Marketing Efforts you need to keep at an Arm’s Length

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task.

As per the sources, every year a huge number of B2B companies shut down due to the lack of proper marketing.

Reason?

Human minds sometimes take a fast decision without thinking and erroneous judgment.

This leads to an unfavorable phase for the businessmen. Nevertheless, the dark clouds are temporary and can be placed by healthy weather only when an investor is aware of the right marketing hacks and tips.

Are you a marketer or aspire to be one? If so, then it’s time to get accustomed with the uncertainty of any business. Understanding the same, this blog will outline the 6 common mistakes marketers make and hurt their ventures.

Take a Tour:

1.Dearth of Conviction

A large number of failed businessmen were not a believer in their own plans. More often than not, guided by subjective judgments, individuals either do not gain confidence or overconfidence. As a human being, you always need to remember the difference between these two aspects. The former can make your business and the latter can break.

In such a scenario, having a sense of firm believe can do wonders. Learn to believe in your plans and propositions. Also, remain ultra-specific to touch the ultimate success.

2.Misalignment of Marketing with Sales

Marketing and sales go hand-in-hand. Period.

Hence, to achieve the desired goals, there should be at least one department that will align all the marketing and sales-related needs. Failing to do so indeed guarantees disastrous results. Keep the fire in your belly and don’t afford to overlook this aspect.

3.Ignoring Analytics

In this digital-first age, ignoring the power of analytics is synonymous with having a huge loss. To give the marketing objectives a strong threshold, analytics play a decisive role. Apart from rendering multiple insights, the collected data give an overview of the marketing efforts. So, use the business-related social media platforms responsibly and make the proper use of such analytics for further improvements.

4.Zero Focus on Prospects

This is another grave mistake marketers often commit; especially the ones who are new in this field. They tend to get obsessed with their products or services which attributes in losing the prospects. It goes without saying that missing out on the prospects incurs a loss at a huge number. Therefore, make sure to do the needful.

5.Going Overboard with Quantity

Quantity on no ‘occasion outperforms quality. Bombarding consumers with too much of everything deters the growth of a business. Cutting down the extras from your marketing efforts needs to be mandatory. Incorporate the elements of quality to stride ahead in the coming days.

6.Poor Content

Marketers mindlessly shoot content haphazardly. This, in turn, provides negative impacts in their advertising and promotional endeavors. The trick is to give users quality and bespoke content that will add value to their needs. For poor content strategy is an unacceptable attempt to accentuate a business within real-time.

Let the Mistakes Take the Back Foot

Eliminate all these mistakes to avoid any mishap in your business. Moreover, refrain from taking any easy path because quick success is never profitable. Given that said, try and be a smart marketer to prove all your marketing abilities for giving the business a higher return on investment.

DML gives you the edge that equips you with the armor to survive over your competitors and outshine them all. Explore our capabilities at Digital Marketing Lab .

Conversion Rate Optimization – Everything you need to know

marketing-conversion-funnel_23-2148033043

 

The endgame of web development or an SEO campaign or any digital marketing solutions at large is rooted in lead conversion. Higher the rate at which website traffic converts to the goal aimed by the business, more successful the digital solutions are. In this article, we further discuss the several inherent benefits of optimization of conversion rates and the several organic tools to bring it about.

What is Conversion Rate Optimization?

When visitors arrive at a particular website, they are expected to respond to a certain ‘Call of Action’. Conversion Rate Optimization or CRO is the systematic process of converting regular website traffic into the achievement of the ultimate goal by implementing multiple organic practices to appeal to the audience. In most cases, the goal, as desired by the business or its entrepreneur is one that ends in a purchase. But it can also be subscription to newsletters, registration for a contest, contribution for donation, signing up for a promotional, and more.

The conversion rate is calculated by dividing the number of times the goal was achieved by the total website traffic of a particular period.

The main objective of Conversion Rate Optimization is to ensure more people who visit your website ends up responding to the desired call of action, therefore increasing your conversion rate. The process is multi-layered and involves effective optimization solutions at different levels, starting from the customer’s navigation through the site, understanding of the action they are expected to respond to and its consequences, and finally convincing them to do it. It also involves analysis of each action taken and the possible reasons that lead to it.

There are several tools at the disposal of Conversion Rate Optimization experts to carry out the necessary operations. They can be broadly divided into four different types based on their target functions –

Quantitative tools for the what’s
Qualitative tools for the why’s
Testing tools for the how’s and when’s
Workflow tools for the post-operation learning

The functionality of the tools depend largely on the understanding on online consumer behaviour and the working factors behind them. Determining areas of concern and identifying the successful facets of a CRO campaign is key to the process.

Why does a business need CRO?

In simple terms, a business runs on attaining one goal after the other and Conversion Rate Optimization contributes towards making that a reality. Here are some of the key reasons why your business is in need of a Conversion Rate Optimization.

Easy scalability

It becomes convenient to measure the performance of your business in actual quantitative terms than having an abstract idea. It is much simpler to obtain new customers through investing in CRO than acquisition of new and untapped markets for a business.

Higher ROI

With the right CRO techniques, you get a higher value for money of your investment with your existing customer base, without any new promotional campaigns. A little tweak in the look, feature and content in the website can go a long way when it comes to CRO and get you a better return on investment.

Understanding

Comprehension of customer behaviour is at the core of the success of any business. CRO helps in observation and analysis of customer behaviour with clarity. Professionals use the A/B testing, where two pages with different layouts, designs, tone of content, colour codes and call-to-action are measured to see which gets the higher response from customers. The results are then used to understand what resonates with the target audience the most and base future marketing campaigns on the answers.

Improving customer experience

The results brought about by the previous point further assist in creating a top-notch user experience on your website. It helps you to do away with stagnancy and negative features that don’t contribute anything towards customer engagement and focus on the active, positive elements.

Top strategies for Conversion Rate Optimization

There are quite a few strategies out there to carry out an exclusive CRO operation. Here are some of the most prominent ones.

Reduce clutter on the web page and focus on highlighting the key points, especially the main call-of-action link or button. Content is important for information providing and SEO, but too much of it and it might cause distraction instead of engagement.

Revamping your website is crucial to increase conversion rate. Things like using relevant images, attractive colours, improved tonality and an overall friendly look of the website can go further than you can imagine.

Build a sense of trust with the customers, by providing them with relevant assurances. No spamming in case of a form fill-up, no transit-damage and return options in case of e-commerce, protection of identity in case of registrations – highlighting these points are important.

Use the benefit urgency by putting a deadline on the offer, a countdown on registration, and the likes to prevent delay in the desired action.

Make sure your website is light and speedy enough and pages load quickly. Nothing turns off customers more than a page that takes forever to open and it takes away their interest in the matter.

Understanding and implementation of correct CRO is essential for a successful online marketing campaign and the ongoing performance of the business. It adds the much-needed edge to your website and your online presence in general, and contributes largely to enhance the profitability of your business. Hence, its importance in modern day business is paramount.

If you want to maximize your success in enhancing your conversation rate and turn all your potential customers to satisfied clientele then strike a conversation with team Digital Marketing Lab and get the ROI at its best to add momentum to your business. Know us better by visiting https://www.digitalmarketinglab.co.in .

 

5 major consumer painpoints in the ecommerce industry – From leading branding and digital marketing agency in Kolkata Grow

digital marketing agency in kolkata
Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.

#5 major consumer pain points

#Too much information required to provide the best deal

It often appears that the online sellers transform themselves into a
mini detective as they bring up the Google search bar and compels the
users to browse websites and blogs for coupons. This includes things
like 10 percent off, 20 percent off, and free shipping. Of course;
these discounts are helpful however this sleuth activity shouldn’t be
necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers

#Common handling and shipping issues

It goes without saying; more than half of the eCommerce customers
experience some issues or other regarding common handling and shipping
issues. Deliveries arriving late, goods arriving damaged and goods not
arriving at all are three most common issues faced by the eCommerce
users. While any of these issues occurring in isolated instance may
not seem like a big deal however they become a big issue when
compounded over a number of interactions. If in case the problem grows
and consumers keep on questioning the shipping and handling aspect, an
inevitable and pivotal shift from eCommerce will become inevitable.

#Lack of interaction

One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –

#Extensive Delivery Times

We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.

#Poor Filtering Options

Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the
users are required to do exhaustive research and provide all their information prior making a purchase.

Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.

With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain
expertise to help you chart out the destination as well.

 

How to keep your sales pipeline full this Christmas? Hear it from the leading digital marketing agency in Kolkata

 

christmas business fom digital marketing agency in kolkata

We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.

DO NOT be left behind!

First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals

Hyperlink snippets and products to relevant blog pages in order to increase the user engagement

Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.

Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –

Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.

Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact

Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.

Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.

Delay not. Remember, the sooner you start your planning, better the results will be.

Here are a few Pre Christmas dates to ponder on for building the momentum.

6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts

11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.

16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.

24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.

So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!

Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata  offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.

4 Quick – Fixes To Build Solid Backlink Profile

The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher ranks, now the latest algorithm considers quality backlinks from authoritative sources as a good ranking factor.

Building backlinks naturally is the key to get good ranks. Although Google made it quite difficult to generate quality backlinks, it’s never been impossible though. So in this blog, we are going to share you few strategy that will help you build a great backlink profile.

Broken Links:

Most often, when a page is removed, users are redirected to ‘Error: 404’ page. This means the link that is redirecting to that page is broken. This also prevents the site from gaining authority from those links because search engine cuts it off. To get these broken links fixed, you need to redirect the links with the most relevant and quality content pages. But before doing this internally, make sure you’re also requesting webmaster to do the same changes externally to gain more equity of the link.

This might seem less important next to your other most important tasks, but if you want to keep the good ranking untouched, this is the first thing you need to consider. Create good pieces of content on the website to make the page relevant and add it with the broken links to fix the issue.

Finding mentions:

Digital space is very unlike other interactive spaces. You don’t know when your brand name is being mentioned by others and will go viral. This is why having Brand Monitoring tool is a great option to use. There are times when people are already talking about your brand without mentioning you. So with this tool, you can track down the websites mentioning your brand names. Work on your content which reader will love. And if it works well, see the search terms related to the post. Search the terms on the Brand Monitoring tool to gather the list of the sites that have your brand mention. And lastly, reach out to the webmaster with links that you can link back to your site.

Transforming HTTP to HTTPS

Well, this is important. Ever since Google has emphasized on secured links with HTTPS domain, it has automatically become a major ranking factor. If you have recently redirected transformed into HTTPS certification, all the external links will still be redirected to HTTP version. To prevent this happening time and again, you need to remove HTTP Url, increase link equity and replace them with HTTPS. If this seems time-taking task, first target the links that have quality content.

Remove toxic links:

Clean your profile as much as you can. This is the most crucial part to maintain a solid profile. Google checks websites very frequently. This is why it is important for you to make sure that there are no spammy and low-quality links. Use toxic links score checking tools to know your status. Once you have the report, you can ask the webmaster to remove the links.

If you want to know more about this method, please feel free to connect with us at- http://www.digitalmarketinglab.co.in/contact-us/

How to strategize content marketing for your website?

Not everyone, who blogs get engagement. And if there’s no engagement of readers, there’s no point blogging for your website. What you think is a perfect piece of content may not be enough luring to your readers to share or comment on.

Every day, on the internet some staggering amount of content is published. And how would you be so sure that your content will survive in this massive flow of content?

There are marketers who draw a blank when it comes to increasing engagement with content marketing. Some feel that coming out with unconventional will help them to grab the attention of customers. Well. This may work but before everything, one needs to know the right strategy to hit the right chord of productive content marketing.
Let’s take a look at the steps you need to follow to create actionable engaging content.

Choosing the topic:

Well, this is the very first and the most crucial step to make a good start with your content. It takes a lot of researches to find out suitable niche based topics. Initially, you might not be able to write a totally unconventional thing about the products or service. In the beginning, you might find it a little challenging to come up with new topics every time, but later on, you will find it easy to come out with fresh ideas. However, writing on trending topic is the best way to generate more engagement.

Thorough and more research:

The more you will spend time researching before writing, the better your content will be. When you finalize your topic, research on Google and look for how your competitors have covered the topic. For better insights, read on the comments. Find case studies, video content to get a good grasp of the topic before you unleash your own research material.

Don’t miss subheading:

When you come up with a lengthy researched content, make sure you have written it in bible proportion. Adding subheadings to the content makes it look catchy and easily consumable. Readers find it more interesting and they don’t tend to skip. Readers will thoroughly go through the entire content with every subheading.

Add graphical illustration:

Yes, an image says a thousand words. So when you add images along with your content, not only it will make the entire write-up catchy but also more informative. Readers find it more engaging as the need to put less effort into getting the information.

Optimize with relevant keywords:

The last tool is optimization. Content optimization plays a big role in dragging targeted readers to your blogging section. Unless you optimize the content with relevant search keywords, your content will never be visible and will get lost in the myriads of other contents.

So these tips will help you chalk out the best content marketing strategy. To know more about online marketing, please visit- http://www.digitalmarketinglab.co.in/.

Top 5 eCommerce Development Trends to follow in 2018

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.

Here are the top 5 eCommerce website development trends in 2018.

Virtual assistance:

With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.

Automated return software:

One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.

Mobile ready site:

With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.

Interactive mobile application:

In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.

IoT Enabled shopping experience:

E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.

For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.

So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.

To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.

How some common digital marketing practice can endanger your business?

By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.

Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.

Choosing wrong keywords:

Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.

Poor Ad scores:

Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.

Inappropriately handling marketing campaigns:

The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.

Wrapping up:

Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.

Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.

If you want to know more about our Digital Marketing services, stay in touch with us across the web.

Why You Need to Add Chatbot to your Website?

Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.

From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.

A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.

Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-

Chatbots are easily accessible:

Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.

Chatbots can be your branding tool:

The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.

Reduce bounce rate:

There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.

Increase sales growth:

Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.

Improve overall user experience:

These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.

If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.