How to keep your sales pipeline full this Christmas? Hear it from the leading digital marketing agency in Kolkata
We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.
DO NOT be left behind!
First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.
Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –
Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact
Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.
Delay not. Remember, the sooner you start your planning, better the results will be.
Here are a few Pre Christmas dates to ponder on for building the momentum.
6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts
11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.
16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.
24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.
So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!
Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.
4 Quick – Fixes To Build Solid Backlink Profile
The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher ranks, now the latest algorithm considers quality backlinks from authoritative sources as a good ranking factor.
Building backlinks naturally is the key to get good ranks. Although Google made it quite difficult to generate quality backlinks, it’s never been impossible though. So in this blog, we are going to share you few strategy that will help you build a great backlink profile.
Most often, when a page is removed, users are redirected to ‘Error: 404’ page. This means the link that is redirecting to that page is broken. This also prevents the site from gaining authority from those links because search engine cuts it off. To get these broken links fixed, you need to redirect the links with the most relevant and quality content pages. But before doing this internally, make sure you’re also requesting webmaster to do the same changes externally to gain more equity of the link.
This might seem less important next to your other most important tasks, but if you want to keep the good ranking untouched, this is the first thing you need to consider. Create good pieces of content on the website to make the page relevant and add it with the broken links to fix the issue.
Digital space is very unlike other interactive spaces. You don’t know when your brand name is being mentioned by others and will go viral. This is why having Brand Monitoring tool is a great option to use. There are times when people are already talking about your brand without mentioning you. So with this tool, you can track down the websites mentioning your brand names. Work on your content which reader will love. And if it works well, see the search terms related to the post. Search the terms on the Brand Monitoring tool to gather the list of the sites that have your brand mention. And lastly, reach out to the webmaster with links that you can link back to your site.
Transforming HTTP to HTTPS
Well, this is important. Ever since Google has emphasized on secured links with HTTPS domain, it has automatically become a major ranking factor. If you have recently redirected transformed into HTTPS certification, all the external links will still be redirected to HTTP version. To prevent this happening time and again, you need to remove HTTP Url, increase link equity and replace them with HTTPS. If this seems time-taking task, first target the links that have quality content.
Remove toxic links:
Clean your profile as much as you can. This is the most crucial part to maintain a solid profile. Google checks websites very frequently. This is why it is important for you to make sure that there are no spammy and low-quality links. Use toxic links score checking tools to know your status. Once you have the report, you can ask the webmaster to remove the links.
If you want to know more about this method, please feel free to connect with us at- http://www.digitalmarketinglab.co.in/contact-us/
How to strategize content marketing for your website?
Not everyone, who blogs get engagement. And if there’s no engagement of readers, there’s no point blogging for your website. What you think is a perfect piece of content may not be enough luring to your readers to share or comment on.
Every day, on the internet some staggering amount of content is published. And how would you be so sure that your content will survive in this massive flow of content?
There are marketers who draw a blank when it comes to increasing engagement with content marketing. Some feel that coming out with unconventional will help them to grab the attention of customers. Well. This may work but before everything, one needs to know the right strategy to hit the right chord of productive content marketing.
Let’s take a look at the steps you need to follow to create actionable engaging content.
Choosing the topic:
Well, this is the very first and the most crucial step to make a good start with your content. It takes a lot of researches to find out suitable niche based topics. Initially, you might not be able to write a totally unconventional thing about the products or service. In the beginning, you might find it a little challenging to come up with new topics every time, but later on, you will find it easy to come out with fresh ideas. However, writing on trending topic is the best way to generate more engagement.
Thorough and more research:
The more you will spend time researching before writing, the better your content will be. When you finalize your topic, research on Google and look for how your competitors have covered the topic. For better insights, read on the comments. Find case studies, video content to get a good grasp of the topic before you unleash your own research material.
Don’t miss subheading:
When you come up with a lengthy researched content, make sure you have written it in bible proportion. Adding subheadings to the content makes it look catchy and easily consumable. Readers find it more interesting and they don’t tend to skip. Readers will thoroughly go through the entire content with every subheading.
Add graphical illustration:
Yes, an image says a thousand words. So when you add images along with your content, not only it will make the entire write-up catchy but also more informative. Readers find it more engaging as the need to put less effort into getting the information.
Optimize with relevant keywords:
The last tool is optimization. Content optimization plays a big role in dragging targeted readers to your blogging section. Unless you optimize the content with relevant search keywords, your content will never be visible and will get lost in the myriads of other contents.
So these tips will help you chalk out the best content marketing strategy. To know more about online marketing, please visit- http://www.digitalmarketinglab.co.in/.
Top 5 eCommerce Development Trends to follow in 2018
The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.
Here are the top 5 eCommerce website development trends in 2018.
With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.
Automated return software:
One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.
Mobile ready site:
With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.
Interactive mobile application:
In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.
IoT Enabled shopping experience:
E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.
For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.
So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.
To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.
How some common digital marketing practice can endanger your business?
By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.
Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.
Choosing wrong keywords:
Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.
Poor Ad scores:
Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.
Inappropriately handling marketing campaigns:
The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.
Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.
Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.
If you want to know more about our Digital Marketing services, stay in touch with us across the web.
Why You Need to Add Chatbot to your Website?
Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.
From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.
A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.
Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-
Chatbots are easily accessible:
Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.
Chatbots can be your branding tool:
The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.
Reduce bounce rate:
There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.
Increase sales growth:
Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.
Improve overall user experience:
These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.
If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.
Be mine – 4 last minute digital marketing tips to woo your customers!
Valentine’s Day – yes, the time of the year is here to show our friends and loved ones our appreciation and love. With all the talks of chocolates, laces, roses and candlelight dinners it’s also the time of the year to build up the momentum of driving the customer interest. It’s Valentine’s Day after all. Show some love to your customers and they will love you back.
As the leading digital marketing company in India, it is our responsibility, after all, to talk about the last minute ideas to help you in making the most of the holiday.
Fret not if flowers, laces, candies, and dinners are not for your customers, we have got just the right solution!
Here are few marketing tips, which can help you in making the most on this Valentine’s Day
#1. Email valentines– yes, we know, you may not have the time for coordinating direct mail campaign, but a loving email valentine can do wonder. Compose a punny poem or write down a simple love letter for your customer to create that ultimate touch point with your customers this month.
#2. Woo, delight & surprise them with a flash sale – Valentine’s Day is the celebration of love. So proclaim your love for your customers with a good deal. You may even delight and surprise them with a flash sale! Give your customers some incentive. Give them deep discounts and follow up with remarketing.
#3. Have some fun with your customers on social media – No doubt, social media can be an incredible place to earn engagement and have some cool fun with your customers. Factor in your analytics when brainstorming for your Valentine’s Day social media campaign. Give your customers what they love the most to garner the maximum social engagement
#4. Pair multiple elements – Here’s a tip – factor in pairing a number of elements when planning to create and promote your Valentine’s Day campaign. For instance; you may promote a flash sale through email blasts and promote a guerrilla marketing stunt through social media.
As the leading digital marketing agency in India, we never get tired of saying – whatever you do to woo your customers, make sure that you execute them well. Keep in mind; it’s better to plan for 1 or 2 well planned strategic touch points on Valentine’s Day than a number of poorly planned touch points which do more harm than any good by turning off your customers!
Happy Valentine’s Day!
Make The Most of The Valentine’s Day – Plan and Execute Jaw Dropping Digital Marketing Campaigns
No doubt, November, and December are definitely the right months to gear up your marketing efforts. However; based on the business and target audience, Valentine’s Day can be the next big moment to make your products and services stand out. Let your creative juice flow and do something awesome to make your online store stand apart in the clutter.
It’s impossible to deny the cost of love!
Yes, the annual celebration of love is upon us. And with just a few days time in hand to celebrate love and almost all things heart-shaped, now is the time to take a critical look at your marketing campaigns.
Like it or hate it but you simply can’t deny the fact ‘Forward Planning’ stands as the key element in all marketing initiative and digital marketing is definitely not an exception. Forward planning helps you to do your research well and then plan and execute jaw-dropping campaigns that your target audiences love. We, as the preferred digital marketing company in India, feel it as our responsibility to help you in planning your digital marketing campaign around VALENTINE’S DAY.
Here we have put together a few relevant ideas which are fast, easy and smart marketing campaigns which you can implement to make your customer fall in love with your brand!
Woo, and engage your audience with your brand – Woo them. Think of innovative ideas to engage with your audience. Leverage your social media platform to woo and engage with your customers. You may ask them to share their Valentine’s Day stories; ask them to share their reasons for falling in love with your brand, or you may even ask them to share their stories of the disastrous dates. Add some charm to this by tying this into a competition to boost the campaign further. Use suitable hashtags. Later turn all these into a Valentine’s Day Blog Post!
Add love themed images – Create simple love themed images to go with your social posts. Well; you don’t need to be a designer to create images. There are a number of user-friendly tools such as canva.com that’ll help you to create simple love themed images.
Dig out people who need some help in this love season –Monitor people on Twitter who are looking for some kind of help in deciding on what to buy on Valentine’s Day. Play your ‘cupid role’ by tweeting them your advice and solutions. Don’t bombard them with your sales pitch. Instead go gentle and try to help them in the true sense of the term. Also; check whether or not they are in the right country to be your potential target audience.
Surprise and delight your audience – Find out the customers who engage the most with your brand on social media. Find out the ones who follow, re- tweet, and share and like your post. Surprise and delight them with a free gift or discount coupon. Chances are there that they will be so overwhelmed that they will talk about this not only on social media but they will also talk about this to their friends, family and more. Yes, this will result in more brand exposure for you!
Segment your audience – If in case you have a good customer database then split your customer by gender, age, their preferred choice and more. Then target your audience with varied products based on this data.
Create a killer landing page – let’s call it – ‘Valentine’s Day landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye-popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Set up your marketing plan and implement it
While organic almost always provides you with the much-required branding initiative, however, for generating some quick sale you may consider –
Email marketing – Create email campaign leading to Valentine’s day sale. Send teaser emails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads – As briefed earlier, once you create Valentine’s Day landing page start Google paid campaign to garner the maximum impact
Social ads – Create focused social campaigns on Pinterest, Facebook, and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360-degree approach – Content sells and killer content not just sells but also helps in establishing you as the industry leader. As a leading digital marketing agency in India, we recommend you to create contents with ‘love theme’ to make the most of this Valentine season. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a valentine specific brand image.
Meet the challenges of this ever-evolving connected digital landscape with the leading digital branding company in India. Leverage the digital capabilities and the market advantage to develop end to end digital business strategy that is aligned with your business objectives.
Successful Video Marketing – TOP Secrets unveiled
Has it gone viral? How many likes? Did anybody comment? Isn’t it viral yet? Well; while going viral shouldn’t be the only objective of your video marketing strategy and campaign, however, the very expression ‘has it gone viral’ has almost exploded. Well; there is no one size all approach when it boils down to the idea of video marketing, however, there are a few strategic factors, which play their role in making the video successful. As the preferred digital marketing company in India, we have experienced the significance of effective strategies in successful video marketing.
Well; you don’t have to take our words for granted. Here’s our video with more than 1 million views on how social media impacts your business. Yes, the video garnered 1 million views. (yes, it went viral )
So, here is our secret to successful video marketing –
Have a story in place and center your video and that – Don’t sell. This is a strict NO NO. Its simple logic, after all, nobody wants to get sold. There are thousands of sales clutter don’t add yet another and increase the noise. Instead, stand apart in the clutter. Your video should, therefore, center around the story and not on the sale. Yes, the strategy you apply for content writing is relevant here as well. Focus on providing real-time value to your customers. Try and appeal to your consumer’s hidden needs and desires. Scared that you may lose your leads this way? Worry not. You may always place a strategic call to action at the end of your video but ensure that your call to action befits your story!
KISS – Yes, keep it simple and SHORT – This is an important point to factor in. Simple, short and to the point that’s what the video experts are talking about. As the leading digital marketing agency in India, we never get tired of saying, make our video short and succinct and get to the crux of your tale right from the outset. Manage expectation within the first 2 – 10 seconds of your video otherwise.
Spark your audience’s curiosity – Ask questions, use teasers. Entertain. Experiment but do everything in your power to arrest your audience’s attention. Remember; your video should convey the value as in why at all they should watch it!
Don’t bore your audience – Do not make boring videos. Your vibe attracts your tribe. Videos that are a pure sales pitch or boring remarketing piece don’t spread. Do you love to laugh right? So do your customers. So, why are you so serious when it comes to creating your brand content? Use humor because it’s good for your brand’s health
Optimize your video – As a social media marketing company in India, with happy clients, dotted all across the globe, we can tell you thousand strategies to ensure that your video is found online. However here are a few basics for you to ponder on –
Try and derive the maximum SEO Value from the video. Here’s how – before you upload your video to any social site host it on your own domain.
Enable embedding on the video. This, in turn, will help in increasing the chances of receiving inbound marketing links.
Okay, when it comes down to the point of VIDE For SEO; you simply can’t undermine the significance of descriptions. Effective, scalable, keyword rich description allows the search engine bots and crawlers to make sense of your video and understand the content. Make sure that your video is tagged with the relevant Title and Description.
Questions? Talk to us about bespoke social media management strategy and services, tailored as per your current situation and objectives.
Digital Branding Need Not To Be Boring Anymore! Use Humor in Your Brand Marketing
You must have witnessed the change – over the past couple of years, digital marketing has somewhat infiltrated in almost every area of our lives. It’s impossible to escape the sponsored ads on LinkedIn, and Facebook, the promoted tweets on Twitter; it’s hard to overlook the frequent website popups. Yes, the list simply goes on. Thanks to the digital marketing plugins and other technical stuff like the tracking pixels and more – yes all these and much more have simplified things further.
However; when it comes to effective digital marketing strategy it is impossible to deny the significance of CONTENT. In an article for TopRank Marketing’s blog, the writer has ideally mentioned three significant attributes for an effective digital strategy.
1.Authoritative content – (such content should show impressive knowledge about a particular subject)
2.Credible Message (able to be believed)
3.Trustworthy brand message (the message need to provide the right solution to the problem/issue)
4.Humor (laughter is social after all)
The boredom of authoritative, credible and trustworthy marketing can actually be narrowed with a dash of humor! Yes, let’s get back to the point we started with – Digital branding need not be boring anymore!
As the leading digital marketing company in Kolkata, we never get tired of saying, using humor in digital branding can help in breaking the monotony of serious marketing. Before we talk about the strategy let us take a quick look at why humor is so effective
You love to laugh right? So do your customers. So, why are you so serious when it comes to creating your brand content? Use humor because it’s good for your brand’s health.
In the ever-evolving and cutthroat competition in the B2B sphere use humor as that ultimate sure shot way to grab the attention of your target audience. Connect them and make them laugh. When done in a witty way, humor will not just help you to get more leads but it will also help you in making your target audience more relaxed.
Still humor remains as quite a touchy point in brand marketing. The relevant questions thus revolve – will it offend the target audience? Will they understand the joke? Does humor work at all?
Yes, humor work. In fact, there’s nothing better than a good belly laugh to make your brand memorable.
Humorous content creates unity – Social science has pro9ved the fact that laughter is social. In fact, we tend to laugh more when we are in a company rather than when we are all alone. To put things simply; laughter helps in easing out the tension. Humor thus forms that ultimate sense of unity through groups. Inculcate this into your brand marketing – for instance get your Twitter or FB Fans laughing, and you will be able to establish that ultimate sense of connections with your brand voice.
It establishes emotional responses – Humor creates a sense of positivity. A good belly laugh releases the ‘feel good hormones.’ Laughter helps in relaxing the body and in boosting the immune system. No, we are not talking about the physical benefits of laughter here but all these physical and psychological responses are unconscious, and they create that ultimate pleasant emotional response. This means; by using humor in your brand voice on social media, you play your part in helping people to associate with the relaxed feelings with your brand.
Humorous brand message makes your brand memorable – Research proves the fact only 42% of positive experiences were forgotten whereas, 60% of negative experiences were forgotten
As the preferred digital marketing agency in Kolkata, we have the honor of working with some of the reputed brands. From our experience, we can vouch that humor actually works. Here’s the catch line – Here’s the most crucial part – HUMOLR IS NO JOKE when it comes to brand messages and content marketing. Yes, it can be very potent in winning hearts of your target audience but if done wrong it can affect your business’ bottom-line.
If you know the rule of the game and if you play your cards well; humorous marketing campaign can be a resounding success and can go viral.