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Top 5 eCommerce Development Trends to follow in 2018

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.

Here are the top 5 eCommerce website development trends in 2018.

Virtual assistance:

With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.

Automated return software:

One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.

Mobile ready site:

With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.

Interactive mobile application:

In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.

IoT Enabled shopping experience:

E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.

For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.

So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.

To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.

How some common digital marketing practice can endanger your business?

By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.

Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.

Choosing wrong keywords:

Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.

Poor Ad scores:

Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.

Inappropriately handling marketing campaigns:

The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.

Wrapping up:

Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.

Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.

If you want to know more about our Digital Marketing services, stay in touch with us across the web.

Why You Need to Add Chatbot to your Website?

Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.

From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.

A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.

Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-

Chatbots are easily accessible:

Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.

Chatbots can be your branding tool:

The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.

Reduce bounce rate:

There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.

Increase sales growth:

Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.

Improve overall user experience:

These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.

If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.

Latest Web Development Trends? Here’s A Quick Look!

web-design-development-trends

Look up and around and you will be pleasantly surprised by how the web world has been getting ingrained in our daily lives. As things stand now; we use the web for everything ranging from shopping to banking from reading our news.

The demand for web Development Company is high as ever. The scope of what the web developers can do is also huge!

With this comes the next point – will the web world be able to weave its way into other areas of our life?

As one of the leading web development company in Kolkata with happy clients dotted all across the globe we thought of taking a closer look at this question.

In this blog post, we will talk about the latest web development trends and the main players that we think may reshape the tech landscape in future

Artificial Intelligence (AI) for web development: Yes, AI is completing our lives. In fact most of the Ai developments are focused at making the whole idea of consumer processes easier and smoother. AI is smoother, faster and not to mention a rather practical and affordable process

The biggest reasons behind the immense growth of AI development are cloud computing and access to more data. Cloud computing has become more available and efficient than ever before. Giant tech leaders such as Google, Apple, and Amazon & Facebook are all seeking new ways to incorporate AI technology.

Bots and conversational UI:  These are designed to make our life simple. Since the language of human beings and computers are different, tech people typically depend on the graphical user interfaces to make interaction possible. The bots and virtual assistants which reside inside the app thus helps in assisting in doing banking, shopping online or even arranging a trip

JavaScript in 2017: JavaScript is yet again in news due to all good reasons such as for its ecosystem and vibrancy of frameworks, libraries and technologies.  There are a number of fundamentals of JavaScript, which developers need to grasp, for instance,  ES6, closures, Built in methods, Functions and pure Functions,  Callbacks, Classes,  RAIL, Node and Express and more.

Motion UI: This is basically a SaaS library which is typically used in creating custom animations and transitions. For the uninitiated; Motion UI has a whole range of animation classes and built-in transition that make prototyping easy.

Parallax effects: It is perhaps the best ways of adding an extra dimension layer to the website. It helps you in adding beautiful 3D effect.

Single code across platforms:  A number of attempts have been made by using tools like Cordova or PhoneGap for recycling the mobile codebase for building apps still the developers failed to achieve responsive results as Native apps.

These are a few latest web development trends, which we thought of sharing with you.

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