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How can you ensure that your infographic generates shares, links, and traffic? Learn from the leading digital marketing agenc in kolkata

from the leading digital marketing agency in kolkata

 

So; you have created an infographic, right? Great effort! Of course it
will drive traffic, build links and will raise brand awareness for
you, if done in the right way. Sad but true; it doesn’t always work
that way. Unfortunately; many infographics languish in the dark corners of the
web world. Forgotten and ignored. So; what can you actually do to
avoid the same fate? How can you actually ensure that your infographic
generates shares, links, and traffic?Fret not; here we as the leading digital marketing agency in Kolkata, we have scouted the most common mistakes.

Save infographic designs you like,  Save fascinating facts,Save quotes
& Create a collection of good headlines, Save the links to inspirational blog posts
, Keep track of your own ideas for infographics, Take inspiration from artists, graphic designers, bloggers and writers. Develop your own style

Don’t ever forget your target audience when creating an infographic.
To put things simply – stop developing infographics for sharing links.
Rather do your best to create an infographic that your audience will
love. In order to create an infographic that your audience will love
you should do your best to

Cater to your target audience
Consider their pain points. How exactly your service or products can help
Think about stuffs that your audience may find interesting
Link your topic to other relevant topics

 Build your infographic centering on one idea
Yes; this is important. Build your infographic centering on an easy
and simple idea. Simply put; ideally you should be able to explain
your infographic in one sentence. In fact; your infographic should
have one principal idea. If required you can break down your big idea
into sections. You may also view the principal topic from different
angles and include tips and tricks as long as they contribute to one
big idea.

Don’t make your infographic superficial

Do not make the infographic superficial. Take a closer look at your
infographic contents – are you scratching the surface or is it that
your infographic is providing in depth information? Stay away from
using a scattergun approach when building an infographic. Instead; go
deeper.

Don’t make your infographic a visualization of data and statistics:
Think creatively and do not make your infographic just a graphical
presentation of statistics and data. Don’t just share stats just
because you have them. You should have something to say to your target
audience which they will love

Is Your infographic is too much predictable?

Take a closer look at your infographic. Is it lulling your target audience to sleep? The fact is
undeniable – all you have to do is to make your audience pay attention
to the little piece of graphical presentation that you are sharing. In
order to arrest the attention of your audience you should

Avoid being monotonous
Stay away from sharing obvious information
Find unexpected facts;
Present the topic from an unusual angle

Avoid these 4 Mistakes

Your infographic is unnecessarily lengthy: We never get tired of
saying that the attention span of your viewers isn’t endless, so stay
away from going on and on and limit your infographic to 8,000 pixels.

The graphics simply sucks: Guess what? You just can’t turn a blog post
into an infographic so develop an eye-catching design and create a
logical flow to the idea that you are sharing. Also; adapt your design
to your target audience and target market.

Stay away from choosing poor fonts: Stay away from choosing all of
your favorite fonts, because it will simply make your infographic look
messy. Limit your font choice to two types; and pay attention to
readability:

Don’t mix too many different design styles: Stay away from matching
and mixing different design styles instead make sure that your graphs,
color, style and fonts all match with the tone of your infographic

Honestly; a striking infographic is not just about good looks and if
you want people to pay attention to your infographic then you also
need striking subheadings. Keep the heading and subheadings short to attracts attention. As the most preferred digital marketing agency in Kolkata we never get tired of saying that our infographic needs to promise your reader that they will learn something from your
infographic.

Remember; your headline should include at least one power a strong,
emotional power word.
You have to find the right balance between words, images, stats and
graphs. Be innovative. Generate ideas. Create wonderful designs and
write well.Finally; focus on your target audience. Be useful to them