New Year’s Resolutions for the Smart Digital Marketer – from the leading digital marketing company in kolkata
The year 2018 was promising for digital marketing, and marketers who
implemented the right strategies witnessed fruitful results. Then, all
good things come to an end sometime or the other with new ideas,
strategies embraced and bad practices abandoned. While non-responsive
sites and extensive guest posting are a big NO in 2019, content
marketing and website speed should be considered seriously this year.
from our experience as the most preferred digital marketing company in
Kolkata we have had the opportunity to work for some of the well known
brands. So, here are 5 New Year’s resolutions for the smart digital
marketer who wants to make his or her mark digitally.
Responsive Sites Should be the Norm
In 2018, a lot had been said and written about the significance of
building a strong online presence and how businesses should optimize
their websites for mobile devices. W e know that how Flash based sites have become obsolete over the years. This implies that trends change with change in user needs;
just like Flash sites which were once preferred due to their
eye-catching colors, engaging animations or flying texts have now
become outdated due to slow page load time.
In 2019, businesses should be looking forward to adaptive or
responsive sites that would open on any device, screen, and with the
perfect resolution. As people would be using their mobile devices more
in 2019, businesses need to make a quick switch to responsive web
design to attract increased mobile traffic. And, online businesses
that are new can’t take the risk of investing solely in desktop
Adding Schema Markup
This year, take a resolution to add schema markup. Though this is not
something new, but schema is a better way to include additional images
or text assets to existing search results. Studies proved that sites
having schema markup are likely to rank better in the SERPs.
Indiscriminate Guest Posting is a Big NO
Have you been writing posts related to customized baby gift products
on a site related to marketing or technology or on a site that is not
credible? If so, refrain from such practices in 2019. This year, guest posting will transform
radically than what it was in 2018.
The major changes will come in terms of placement and quality of a
post. It would be erroneous to infer that guest posting will be dead
in 2019; a well-researched and a well-written guest post on a relevant topic and trustworthy site would help you create a strong brand presence and recognition.
However, writing too many posts on any site – that score low in terms of quality – is definitely a dicey proposition.
Focus on Your Website Speed
As more and more people are using smartphones and tablets to browse
websites, the significance of website load speed has not been taken
that seriously. This is more so when it comes to your customer’s
experience on a handheld device. However, you need to focus more on
different types of websites and their load speed in 2015. For
instance, optimizing your site’s images is comparatively a simple
process and will improve your site’s load speed.
Be a Go-Getter in 2019
Though several businesses embrace things like content marketing and
responsive websites with a smile, but few succeed to implement and
others forget them in no time. So, if you had a lot of brainstorming
sessions about putting plans into action last year but actually did
nothing about it, it’s high time that you be a go- getter in 2019 and
implement website speed optimization, content marketing and responsive
design without any delay.
We as the boutique digital marketing company in Kolkata do hereby
taking the the above resolutions seriously in 2019.
What are your resolutions as a digital marketer in 2019? Please feel free to share