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5 major consumer painpoints in the ecommerce industry

November 28, 2018

Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.

#5 major consumer pain points

Too much information required to provide the best deal

It often appears that the online sellers transform themselves into a mini detective as they bring up the Google search bar and compels the users to browse websites and blogs for coupons. This includes things like 10 percent off, 20 percent off, and free shipping. Of course; these discounts are helpful however this sleuth activity shouldn’t be necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers.

Common handling and shipping issues

It goes without saying; more than half of the eCommerce customers experience some issues or other regarding common handling and shipping issues. Deliveries arriving late, goods arriving damaged and goods not arriving at all are three most common issues faced by the eCommerce users. While any of these issues occurring in isolated instance may not seem like a big deal however they become a big issue when compounded over a number of interactions. If in case the problem grows and consumers keep on questioning the shipping and handling aspect, an inevitable and pivotal shift from eCommerce will become inevitable.

Lack of interaction

One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –

Extensive Delivery Times

We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.

Poor Filtering Options

Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the users are required to do exhaustive research and provide all their information prior making a purchase.

Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.

With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain expertise to help you chart out the destination as well.