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April 26, 2021

The e-commerce industry is booming at the moment. More and more companies and consumers are choosing to use e-commerce applications development services. We’re about to see the repercussions of the second wave of Covid-19; total national destruction is imminent. As people are no longer recommended to go outside to do mundane tasks like shopping and running errands, as a result, they are drowning in anxiety. Under such trying times, if you’re running a small business, you ought to have an e-commerce application such as an e-store, not just a website.

Mobile is by far the most active point of interaction of all today. As the proportion of traffic on mobile devices increases, so will mobile sales. Lastly, 80% of customers check out the store’s website on their smartphones while in a store.

As the figures demonstrate, offering a decent mobile service is necessary. If you’re in business, you need to use the internet. In light of Crite’s 2018 report, retail companies that do not prioritize and optimize their apps risk losing money.


Having a clear vision of what you want to achieve before you begin work on your e-commerce web app development is crucial. You need to prioritize your goals, and KPIs will impact what you desire your development process, and your output.

To identify your priorities, you must first know where you are. How many people get to your store each month? Is almost all of it mobile? How many times a month do you make calls from your phone?

Online friction will cause you to lose some of your retail business now. E-Commerce applications can help your cause by streamlining your checkout process and getting as many of your customers as possible to complete their purchases as quickly as possible.

However, a B2B eCommerce site needs to prioritize its mobile feature requirements based on the rate of footfalls of repeat customers. The top features you offer will be automatic reordering, segmented notifications, staggered notifications, and so on.

Once you know exactly what it is you’re trying to accomplish, get meticulous about how you’ll measure it. What are your key performance indicators? Your e-commerce app will fail if you don’t know the answer to this question.


Are you creating your e-commerce app for customers or yourself?

For once you learn what you are aiming for, consider your audience. Similarly, business-to-to-business customers could have different expectations, but that is not the only difference. To effectively market your app, it is imperative to know your target audience.

Assess your plans by asking yourself questions like:

  1. The age of my audience?
  2. What do they like to do?
  3. Do they have any brand loyalty?
  4. What are they studying?
  5. Who knows where we are?

Your expertise, along with your answers to these questions, will be the primary factors determining your e-commerce app.

For example, B2C customers can be targetted via app marketing via the App Store Optimization (ASO). B2B retailers will usually have fast checkouts and high average order numbers of second and subsequent purchases. Retailers that operate both brick-and-and-mortar and online stores will try to link their digital and traditional points of distribution.


Let’s take a look at why an e-commerce app is necessary for your business, given its increasing popularity in the market:

Marketing purpose – The apps are designed to collect information about consumers’ choices and preferences so that targeted ads can be tailored to each individual. This aids in the development of a relationship with customers, which improves the product and leads to increased sales.

Financial reasons – Apps provide a bankable platform for consumers to easily contact makers, and because there is no need for a physical store, the operational costs are significantly lower, resulting in higher profits over time.

Bidding and auction purposes – It is appropriate for C2C businesses that use a bidding system to allow potential buyers to bid on goods and services.

Trading purposes – It is the most widely used mobile e-commerce app for trading purposes. These are mobile shopping apps that aim to make the process of buying and selling goods and services easier for both the buyer and the seller.


Now that you know who you’re serving and what your objectives are, you can move on to the next step: app type. Progressive Web Apps and Native Apps are the two flavors available to eCommerce retailers.

PWAs are short for Progressive Web Apps. These are next-generation websites that provide the same speed, interactivity, and performance as native apps without the need to download them from app stores. They’re a great choice if your brand’s website receives a lot of mobile traffic and your budget is limited.

Then there are Native Apps. These are downloaded and stored on a user’s phone from an app store. Native apps must be developed separately for iOS and Android, unlike PWAs, which work across all platforms. Native apps can take full advantage of all the features that a mobile phone has to offer due to this Operating System-specific development (iOS and Android). They provide the best, most optimized experience possible; they’re quick and intuitive; they support native gestures (such as taps), and they have access to the database/contacts/photo gallery, as well as other features like the camera.

Although the requirement concerning users download the app from the app store may appear to be a drawback, it also presents an opportunity. Every week, 500 million people visit Apple’s app store, and if you optimize your app for easy discovery, you can get a lot of new users this way.


Digital Marketing Lab is a software development company in Kolkata that specializes in eCommerce website development and stands out amongst the other web development companies on Magento that drives sales on desktop computers and mobile devices alike on all popular Android and iOS devices. It makes web apps and provides eCommerce application development services on ASP.NET with .NET and C#. It does not stop there; they work on e-commerce website development for clients on Shopify as well. This is the place where talent meets creativity. They are always eyeing on giving quick solutions at reasonable prices without ever compromising on quality to our ever-evolving clientele.