App Title: – It tells the users what your app is all about. App title is indeed the most significant piece of ASO. Face this, if users can’t figure out what is your app and what it does from the title of your app, they will simply move on. Mix and match of 255 characters’ is enough to explain the users what your app is all about. Simpler the title, better the user understands it. Our experts bring to you creative titles that users can’t deny.
App Keywords: – It signifies what the users are actually looking for. Of course; picking effective keywords require thorough understanding of your app market, your competition, your business model and a thorough understanding of the popular search phrases. Yes, all these change seasonally. At DML, we rely on the proprietary data to select the keywords. Selecting the right keywords from an array of options is an art that can make or break your competitor’s chance to rank. We deploy keywords that suit your target audience and business.
App Reviews & Ratings:- It demonstrates what the users are saying about the app you created. There’s no secret that app reviews and app ratings are important aspect for complete app store optimization. We analyze your reviews and use them to improve your App Store search rankings. We bank on the latest software to understand how users view your app and to gain insight to key themes from their feedback. We make every effort possible to showcase your app’s uniqueness and appeal
App Description: –It describes your app. This is one of the most important and the key optimization factors. We use this area to sell your app on all its great features. We set the correct expectations for what the user is downloading.
App Category: – Selecting the app category or more precisely selecting both the Primary and Secondary Category for your app is complex decision and also has an immense role to play in making your app successful.
App Organic Downloads: – By adhering to the factors responsible for ranking, we share responsibilities to increase the number of downloads for your app.