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HomeCategoryBranding Archives | Digital Marketing Lab

Let’s face it – Google loves BRANDS. Well, that’s typical because brands stand behind their promises and deliver what they promised. In an ideal set up a brand offers exceptional customer services, offers excellent product quality has a well-optimized neat website that acts like their walking talking salesman for 24/7. As per Moz, “ Although...

Social Media Marketing Kolkata

Social media merely started with the concept of connecting people across the globe. However, as time ticked away, the entire network has become a powerful business tool. Marketers and also the big brands are adopting the digital-first route to promote their businesses on such platforms. For instance, to increase the reach of a new startup,...

Key words

God put people in your life and keywords in your business for some reasons. In this hyper communicative world, keywords seem to be the primary weapon to increase one’s reach. So, the proliferation of SEO services in India is visible. Apart from businessmen, many passionate bloggers are also now paying full attention when it comes...

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO...

6 B2B Marketing Efforts

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task. As per the sources, every year a huge...

Conversion Rate Optimization

The endgame of web development or an SEO campaign or any digital marketing solutions at large is rooted in lead conversion. Higher the rate at which website traffic converts to the goal aimed by the business, more successful the digital solutions are. In this article, we further discuss the several inherent benefits of optimization of...

The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher...