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HomeCategorydigital strategist in Kolkata Archives | Digital Marketing Lab

5 Essentials to Promote Old Content

Is your website a repository of rich content and comprises a lot of articles and blog posts then you must be very careful about the fact that the evergreen content published on the website must continue getting the traffic they deserve. Evergreen content tends to be a kind of content that continues to remain relevant...

Social Media Marketing Kolkata

Social media merely started with the concept of connecting people across the globe. However, as time ticked away, the entire network has become a powerful business tool. Marketers and also the big brands are adopting the digital-first route to promote their businesses on such platforms. For instance, to increase the reach of a new startup,...

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO...

6 B2B Marketing Efforts

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task. As per the sources, every year a huge...

The year 2018 was promising for digital marketing, and marketers who implemented the right strategies witnessed fruitful results. Then, all good things come to an end sometime or the other with new ideas, strategies embraced and bad practices abandoned. While non-responsive sites and extensive guest posting are a big NO in 2019, content marketing and...