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HomeCategorydigital transformation Archives | Digital Marketing Lab

Social Media Marketing Kolkata

Social media merely started with the concept of connecting people across the globe. However, as time ticked away, the entire network has become a powerful business tool. Marketers and also the big brands are adopting the digital-first route to promote their businesses on such platforms. For instance, to increase the reach of a new startup,...

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO...

6 B2B Marketing Efforts

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task. As per the sources, every year a huge...

The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher...

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an...

Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an...

Is your business yet to list on Google Maps/Places? If no, then chances are that you’re losing chunks. There’s a long story after you get your business listed online- you need to rank higher in search visibility. Well, when it comes to rank high on Google Maps, it’s never been easy. However, it’s apparently one...

The importance of mobile in retail simply can’t be denied. Facts check 1.There have been 9 retail bankruptcies in 2017 2.The retail meltdown has caused J.C. Penney, RadioShack, Macy’s, and Sears to announce more than 100 store closure 3.Sports Authority has liquidated 4.Payless has filed for bankruptcy So, what’s going on in the world? Mobile...