Lets not beat around the bush. Let’s come to the point straightway to make your business successful you need to figure out what your target audience is going through, with what they are struggling with and then you have to establish your brand as the “go to place” who genuinely care about their struggles and offers a solution. As a boutique digital marketing agency in kolkata we practice what we preach. So, here’s our tested and proven method to solve customer painpoint:
Involve “why” more and more when probing your customers
You may start with a surface level issue and then dig deeper with each ‘why’ you ask. Remember our childhood days when we used to ask why why and why to our parents and annoy them? Here’s the same deal but with a profound purpose.
Here’s an example from our digital branding business
Business owner – surface level issue- not feeling good with my website
We asked: why not feeling good with your sleek website?
Business owner: people are not talking about it
Why do you want your website to gain traction? (why do you want your audience to talk about it?)
Business owner: For attracting potential buyers
We asked: Why do you need that?
Customer: To generate more sales
We asked: Why do you want that?
Customer: To make my business successful.
So what are the pain points we discovered here? Their main need is to generate sales . To do that they want traction on their website.
No doubt this is a crucial information for a branding and digital marketing agency in Kolkata like us. Based on these we carved out our marketing plan. We are not going into plan details here. Only point we want to make here is simple- solve customer painpoints and their business will grow. As they grow you grow too
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