We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.
DO NOT be left behind!
First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.
Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –
Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact
Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.
Delay not. Remember, the sooner you start your planning, better the results will be.
Here are a few Pre Christmas dates to ponder on for building the momentum.
6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts
11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.
16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.
24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.
So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!
Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.