Is your business yet to list on Google Maps/Places? If no, then chances are that you’re losing chunks. There’s a long story after you get your business listed online- you need to rank higher in search visibility. Well, when it comes to rank high on Google Maps, it’s never been easy. However, it’s apparently one of the most crucial aspects for your business to grab more local customers. Appearing on top of Google Maps give your business the most sought after place to be, as viewers are unlikely to go any further than the first page ranks.
The first thing first:
Even though you manage to drive your business name to appear on first page, you’ll find few of your competitor names hanging from the top. Now the question is how to secure your position at the top leaving them behind? So here’s how you need to start with
Get the Google verification done:
Set up your business page with Google Places. Give Google as much information about your business as possible, because the more Google will know about your business, the better visibility you will have online. Make sure you provide correct and complete information about –
- Your website and contact information: Add the information including business name, address and phone numbers (NAP) so that Google can display more information to the person looking for your business.
- Add business hours: Let your customers know how many days and how long you work.
- Give authentic information: Google is very fast taking action against business having multiple addresses and locations. So before you enlist your business, make sure it has authentic location and address information.
Make Google reviews:
Google is considering good user reviews as a factor to give business higher ranks. Businesses with maximum numbers of good and authentic reviews are likely to rank higher than those with poor or no reviews. However, it’s kind of a Hit or Miss Game- once you open business for Google reviews, there’s no way you go back. And chances are that you may receive good as well as bad reviews. Unlike social media sites like Facebook, you cannot hide the Review section in Google. You will not have any control over the reviews, so they can be both good and bad.
If you’re doing really good job and your customers are happy, you won’t get much bad reviews. However, you can avoid bad reviews in many tactics. You can share your review links on your social media channels or you can create a redirection link on your website that will lead your website visitors to Google review page. By doing this, you will encourage your customers to share their experiences.
Business citation is having mentions of your business on another site. If your business name, address and phone numbers are cited to designated sites with the same information that you have listed with Google My Business page, Google will determine that your business is real. The more you have the mentions, usually it’s better for you to rank on Google Maps. This is why it’s important to get the citation from the best sites. Being a digital marketing company in Kolkata, we offer our clients comprehensive citation report from where they can see mentions of their business.
Select right category for your business:
When you will create Google map listing, it will offer you to choose from different industry categories or keywords to describe your service on the platform. Google offers as many as 5 categories to choose from to best describe the business in different ways. There are businesses that are still unaware of the fact of adding additional categories while listing their business. When enlisting your business, make sure you use all of them. Add main category to classify your main service or business nature (Ex: health and beauty, Restaurant) rest five you can add into your local SEO keywords (Ex: Kolkata Salon, Realtor India). The better categorization, the better your search rankings will be.
Embed Google map on your website:
It’s also one of the best ways to let Google know your location based authentication. Businesses embedding Google map on their website will likely to rank good, as Google will know that your business is exactly located in the same place that you have already mentioned while listing.
Add images of your business:
When you add images, it takes your business another level of trustworthiness. Add good images of your business or website to your Goggle My business Listing. You can add more than one image and highlight your service and business environment. Images ignite potential customers to visit your website and take desirable actions.
If you want your business to rank top on Google listing, make sure you have followed all these stages. If you need professional guide on this, we can help you. Get in touch with the leading web design and development company in Kolkata at Digital Marketing Lab.