The year 2018 was promising for digital marketing, and marketers who implemented the right strategies witnessed fruitful results. Then, all good things come to an end sometime or the other with new ideas, strategies embraced and bad practices abandoned. While non-responsive sites and extensive guest posting are a big NO in 2019, content marketing and website speed should be considered seriously this year. From our experience as the most preferred digital marketing company in Kolkata we have had the opportunity to work for some of the well known brands. So, here are 5 New Year’s resolutions for the smart digital marketer who wants to make his or her mark digitally.
Responsive Sites Should be the Norm
In 2018, a lot had been said and written about the significance of building a strong online presence and how businesses should optimize their websites for mobile devices. W e know that how Flash based sites have become obsolete over the years. This implies that trends change with change in user needs; just like Flash sites which were once preferred due to their eye-catching colors, engaging animations or flying texts have now become outdated due to slow page load time.
In 2019, businesses should be looking forward to adaptive or responsive sites that would open on any device, screen, and with the
perfect resolution. As people would be using their mobile devices more in 2019, businesses need to make a quick switch to responsive web design to attract increased mobile traffic. And, online businesses that are new can’t take the risk of investing solely in desktop solutions.
Adding Schema Markup
This year, take a resolution to add schema markup. Though this is not something new, but schema is a better way to include additional images or text assets to existing search results. Studies proved that sites having schema markup are likely to rank better in the SERPs.
Indiscriminate Guest Posting is a Big NO
Have you been writing posts related to customized baby gift products on a site related to marketing or technology or on a site that is not credible? If so, refrain from such practices in 2019. This year, guest posting will transform radically than what it was in 2018.
The major changes will come in terms of placement and quality of a post. It would be erroneous to infer that guest posting will be dead in 2019; a well-researched and a well-written guest post on a relevant topic and trustworthy site would help you create a strong brand presence and recognition. However, writing too many posts on any site – that score low in terms of quality – is definitely a dicey proposition.
Focus on Your Website Speed
As more and more people are using smartphones and tablets to browse websites, the significance of website load speed has not been taken that seriously. This is more so when it comes to your customer’s experience on a handheld device. However, you need to focus more on different types of websites and their load speed in 2015. For instance, optimizing your site’s images is comparatively a simple process and will improve your site’s load speed.
Be a Go-Getter in 2019
Though several businesses embrace things like content marketing and responsive websites with a smile, but few succeed to implement and others forget them in no time. So, if you had a lot of brainstorming sessions about putting plans into action last year but actually did nothing about it, it’s high time that you be a go- getter in 2019 and implement website speed optimization, content marketing and responsive design without any delay.
We as the boutique digital marketing company in Kolkata do hereby taking the the above resolutions seriously in 2019.
What are your resolutions as a digital marketer in 2019? Please feel free to share.