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the Brand Promises with a Tagline

There is no dearth of successful brand taglines ranging from L’Oreal’s “Because I’m worth it,” BMW’s “The Ultimate Driving Machine” to Apple’s “Think Different.” These taglines have become synonymous to the visual representation of the brands. The chosen phrases create an image in the minds of the people and indeed ring a bell the moment...

The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher...

  Thanks to globalization and internet – customers nowadays have access to information anytime and anywhere, whenever they need it. Presenting a pretty packaging and bombarding with ads telling consumers why they need that particular product in life will not lead the brand anywhere to achieve the brand objective. This brings us to the basics...

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