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5 Tips to Enhance Engagement with Potential Customers – From the Best Online Marketing Agency in Kolkata

To sustain a brand in this cut-throat environment, it is imperative to keep the customers engaged. For, customer engagement is the key to the overall development of any business. According to multiple surveys, it’s seen that 82% of the businesses are working in a close association with an expert digital marketing agency in Kolkata to stay ahead of the pack.

Are you the one who is among the rest 18% of the businessmen? And trying hard to trigger customers and prospects passively? If yes, then it is time to get serious!

Know the why

The idea is to strive for a business amidst the clutter and existing customers are not enough for the purpose. Here is when potential customers play a decisive role. To convert prospects into loyal consumers, a brand needs to foster engagement. For example, a professional digital marketing company in Kolkata will implement relevant strategies to create engagement among them.

Digital marketers with a deep understanding of the target audience implement strategies that will boost brand engagement. That being said, here comes a quick list of the 5-most quirky tips on how to enhance a business with the aid of prospects and customers within a real-time frame.

Take a Tour:

1.Leverage Social Media

In business, social media is the primary platform to engage and build relationships. Therefore, as a businessman, you should be aware of the constructive use of such networks. It had been a time tested fact that maintaining active business accounts pay off huge in terms of engagement.

So, try and put up interesting posts on social media platforms to educate your prospects about your product or service. Take use of case studies or contests to draw maximum attention. Moreover, interact with users to render a human touch to your brand.

However, the entire process may get a bit daunting. Understanding the same, smart businessmen hire the best digital marketing services in Kolkata. With years of proven experience, the digital marketing executives know the trick to make a business real on social media. And in the contemporary age, nothing is more engaging than getting real!,/p>

2.Provide Bespoke Content

Content was, is, and will be the king till humans have hearts and brains. Hence, you cannot overlook the importance of quality content. Any good digital marketing agency in Kolkata is working harder to produce original and engaging content that will connect with the target audience.

Usually, such agencies have trained writers who are adept in crafting unique content to drive a business. Moreover, a good agency will also have a SEO team to improve and increase the organic visibility of a brand at par. So, tap into such features as a part of your marketing efforts to drive maximum engagement.

3.Personalization Always Wins

The truth is that personalization is the future. This is one of the most successful hacks a plethora of businessmen uses to increase customer engagement. If you think from the consumer’s point of view, things will be easier to decipher.

For example, a personalized message or email during a user’s birthday is always special as sentiments outperform sell. Capitalize on this advantage by the aid of a superior online marketing agency in Kolkata to generate personalized content for your target audience.

4.Use Ephemeral Content

Ephemerality is one of the happiest (and saddest at times) aspects of life. The contentment in brevity can be rejoiced, especially when you are talking about business. That is why social media platforms like Facebook and Instagram are emphasizing more on ephemeral content like stories.

Any well-versed digital and branding company in Kolkata pay heed to this and create amazing campaigns that last till 24 hours. Guess what? Businesses have experienced a greater engagement than ever. Needless to say, you can run the affair within a shoe-string budget and expect a bigger return on investment.

5.Learn to Listen

In the realm of an opinionated world, listening helps both the target audience and businesses. If you are ear to the needs and demands of your existing customers and prospects, the brand will get a broader outreach.

Take the aid of various trans-media platforms to listen and analyze the people. Once done, do the needful for catering to their demands. There is no denying that the task can get tedious. In such a case, hiring a digital marketing company in Kolkata happens to be the best bet.

Food for Thought

Gone are the days of implementing traditional marketing methods to retain a bigger customer base. With the ever-shrinking attention span and continuous changes in their needs, your brand should be dynamic enough to generate sparks among the audience.

Incorporating the hacks mentioned tips are certainly helpful to ease the process. However, to speak your customer’s language, you should appoint the best digital marketing agency where the professionals are aware and acquainted with the trends.

So, what are you waiting for? Do your research and find a prominent digital marketing company in Kolkata to augment engagement and build a strong community among the prospects. Digital Marketing Lab can be an excellent partner to take your business to greater heights with effective digital strategies that will glorify your ideas and will grab the attention of the customers.

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO is the knife that helps you cut through the stark competition and establish your brand as a valued, reputable name to your target audience.

But employing the right set of organic SEO strategies is harder than it seems. Many organizations have in-house SEO experts to do the needful for them, others hire professional SEO agencies for the same. In any case, you should be aware of the various hacks and tricks of SEO that would work in your favor. Here are a few of them.

Keyword Infusion

Assuming there are multiple pages on your website or blog site, each page should be associated and infused with a target keyword and the content should be developed around that. A page can have secondary keywords as well but it has to be connected to the primary word or phrase used. It improves your SEO to use the selected keyword in the URL, title and headings of the page, but be careful about the frequency. The appearance of the keywords should look natural and be in flow with the content, and should not jump out as a deliberate attempt to sway traffic.

Engaging, Relevant Content

Bill Gates once said, “Content is where I expect much of the real money will be made on the Internet…” in an essay written in 1996. The statement continues to be true and will be so in the future as well. Content is the most important aspect of a website and it is necessary that what you put out is accurate, interesting and relevant to your site and gives something of value to your readers. Infusing it with the right keywords and maintaining an appropriate length is also important. The better content you produce and publish the higher is your chance to keep the audience engaged and stay on your website. Remember to regulate and update content regularly – it helps in indicating the freshness appeal and relevancy of the site.

Image Optimization

Having images on your site is not only necessary to give customers a better insight but for SEO as well. Other than making sure the media files on your site are quality content, you can use keywords as file names and fitting text descriptions or alt tags as captions.

Link Building

Outbound links to well-known, reputed and backlinks from similar ones help build brand value and gain the trust of Google. The web crawlers take this as a sign of authenticity and give your site preference while generation search results. Also, remember to bring down any broken links related to your site that might be out there, as it gives off signs of negligence. Since it is impossible to do it manually, take help of the many tools available, like Google’s own Webmaster Tool.

Navigation, Readability, and User-Friendliness

You want your audience to like your site, to put it very simply. Therefore, design it in such a manner that the architecture is easily navigable and customers can find what they want in quick steps; the information you put out should be simple and lucid enough to assist the customers in their site navigation; and finally, it has to have an appealing, approachable look with easy-for-the-eyes formatting. Some common suggestions are prominent banner texts, typography that goes with the site’s vibe, readable font sizes, short paragraphs and subheads, use of bullets, slider, tabs, drop-downs, and so on. In short, the user experience of your site reflects on your rankings, so you got to keep it topnotch.

Mobile Optimization

More and more people are shifting towards mobile browsing and m-commerce, and if you don’t optimize your site to be properly viewed on smartphones, you will be losing out on business. This is particularly of significance for B2B marketers and e-commerce retailers.

Social Media

Undeniable and inevitable, your social media presence has to be tweaked and optimized to go with your SEO solutions. Content, promotional campaigns, paid adverts and farther audience reach – the benefits for social media optimization are multi-dimensional. Moreover, around half the number of social media users are reported to have purchased a product or service after seeing it on Facebook, Instagram or Twitter.


The Not-to-do’s

• Designing SEO solutions is not a piece of cake and there are always some territories which are better left untrodden.

• Do not engage in black hat SEO techniques. Google will notice you eventually and blacklist your website, resulting in a crash of traffic.

• No need to overstuff your content with keywords – it sends out wrong signals.

• Avoid backlinks with any and all websites that approach just for the sake of building links. Wait to have opportunities with the good ones.

• No point in overdoing the whole SEO process just because you are impatient for results. SEO strategies can take anywhere between 3-9 months to reap benefits. Hold your horses till then and see what results it yields.

• Never compromise with the quality of content in the haste of uploading new information. Invest adequate time into it and hire professional content writers if need be to do so.

• Never lie on your website. It will eventually be caught by customers.

The web crawlers that find results to be displayed on the search engine when a particular set of words of phrases are searched, heavily lean towards websites that already show high traffic and usability. The longer your customers stay on your page and engage the better chances your site has with Google or other search engine’s algorithm. So the main objective of the entire process is to increase ‘dwell time’ by giving your audience what they want and in return, you will get to have an enhanced lead conversion rate and higher revenue. Digital Marketing Lab offers great assistance to boost the SEO rankings. To know more, visit DML

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6 B2B Marketing Efforts you need to keep at an Arm’s Length

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task.

As per the sources, every year a huge number of B2B companies shut down due to the lack of proper marketing.

Reason?

Human minds sometimes take a fast decision without thinking and erroneous judgment.

This leads to an unfavorable phase for the businessmen. Nevertheless, the dark clouds are temporary and can be placed by healthy weather only when an investor is aware of the right marketing hacks and tips.

Are you a marketer or aspire to be one? If so, then it’s time to get accustomed with the uncertainty of any business. Understanding the same, this blog will outline the 6 common mistakes marketers make and hurt their ventures.

Take a Tour:

1.Dearth of Conviction

A large number of failed businessmen were not a believer in their own plans. More often than not, guided by subjective judgments, individuals either do not gain confidence or overconfidence. As a human being, you always need to remember the difference between these two aspects. The former can make your business and the latter can break.

In such a scenario, having a sense of firm believe can do wonders. Learn to believe in your plans and propositions. Also, remain ultra-specific to touch the ultimate success.

2.Misalignment of Marketing with Sales

Marketing and sales go hand-in-hand. Period.

Hence, to achieve the desired goals, there should be at least one department that will align all the marketing and sales-related needs. Failing to do so indeed guarantees disastrous results. Keep the fire in your belly and don’t afford to overlook this aspect.

3.Ignoring Analytics

In this digital-first age, ignoring the power of analytics is synonymous with having a huge loss. To give the marketing objectives a strong threshold, analytics play a decisive role. Apart from rendering multiple insights, the collected data give an overview of the marketing efforts. So, use the business-related social media platforms responsibly and make the proper use of such analytics for further improvements.

4.Zero Focus on Prospects

This is another grave mistake marketers often commit; especially the ones who are new in this field. They tend to get obsessed with their products or services which attributes in losing the prospects. It goes without saying that missing out on the prospects incurs a loss at a huge number. Therefore, make sure to do the needful.

5.Going Overboard with Quantity

Quantity on no ‘occasion outperforms quality. Bombarding consumers with too much of everything deters the growth of a business. Cutting down the extras from your marketing efforts needs to be mandatory. Incorporate the elements of quality to stride ahead in the coming days.

6.Poor Content

Marketers mindlessly shoot content haphazardly. This, in turn, provides negative impacts in their advertising and promotional endeavors. The trick is to give users quality and bespoke content that will add value to their needs. For poor content strategy is an unacceptable attempt to accentuate a business within real-time.

Let the Mistakes Take the Back Foot

Eliminate all these mistakes to avoid any mishap in your business. Moreover, refrain from taking any easy path because quick success is never profitable. Given that said, try and be a smart marketer to prove all your marketing abilities for giving the business a higher return on investment.

DML gives you the edge that equips you with the armor to survive over your competitors and outshine them all. Explore our capabilities at Digital Marketing Lab .

how to drive sales this Christmas? from leading digital marketing gency in Kolkata

digital marketing agency in kolkata

Dear marketer, time to address these innovative consumer trends to drive sales this Christmas. Tips from the leading digital marketing agency in kolkata

#Be found – this is the most basic aspect that you need to cover. Ensure you can be found when people search for you.ensure you not only get found on Google but also on other relevant social platforms.

#be relevant – this is a no brainer. Try and deliver personalized experiences through interactions on relevant social platform. Keep it personalised

#be seamless – help your audience find what they need whether online or offline.try and ensure that your customer experience is seamless on all devices

#make your customer experience seamless – so what does it mean to create seamless customer experience? Simple and logical. Stay focused with your offers and create strong customer experiences

Keep in mind; a poor customer experience with hefty discount may not bring your desired results. As the leading digital marketing agency in kolkata we vouch on creating seamless customer experience. Use website tracking software to track people’s traction. Use pop ups to guide customers. Small tweaks like these can increase your sales dramatically

Shopping tools which you can use this Christmas season

Google Shopping: showcase your product etc across Google sites. Now with Google Shopping you will be able to promote your business and local inventory

Facebook Checkout : Yes, you have read it right now you can sell your products with facebook checkout. It lets you display your product right on the page for your audience to watch

Dynamic ad: personalise your ads. Retarget shoppers and reach more with dynamic ads

Reach us to reach more

Digital Trends to rule in 2019 – Hear from the leading digital marketing agency in kolkata

digital marketing agency in kolkata

 

2019 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what’s next to watch out for the digital world in the forth-coming year. As the most sought after digital marketing agency in Kolkata we hereby try to take a look at trends that would rule the year 2019 and gain traction on your digital competitors:

1. Investment on Ad to Hold Limelight –

With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant – Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.

2. Facebook Messenger, the Next Business Move-

March 2015, Facebook unveiled another feature “Messenger” for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.

According to a News leader in luxury marketing “Luxury Daily,” upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth in 2019.

3. Contextual Marketing to Lead the Game –

Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2019, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.

“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” – McClelland

4. Buy Buttons –

Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using “Buy buttons.” Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn’t forget!

5. voice search

Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search. We have covered how voice search will impact SEO In 2019.

However, due to a fear of loss in brand building – much to the dismay of a chunky population over net, Google’s buy button have paved the way for swelling conversions, explicitly those on mobile.

For digital marketers, as the leading digital marketing service provider in Kolkata, we can vouch that an eagle’s eye is desirable to beat up the competitors and when user retention becomes a question..!!!

How can you ensure that your infographic generates shares, links, and traffic? Learn from the leading digital marketing agenc in kolkata

from the leading digital marketing agency in kolkata

 

So; you have created an infographic, right? Great effort! Of course it
will drive traffic, build links and will raise brand awareness for
you, if done in the right way. Sad but true; it doesn’t always work
that way. Unfortunately; many infographics languish in the dark corners of the
web world. Forgotten and ignored. So; what can you actually do to
avoid the same fate? How can you actually ensure that your infographic
generates shares, links, and traffic?Fret not; here we as the leading digital marketing agency in Kolkata, we have scouted the most common mistakes.

Save infographic designs you like,  Save fascinating facts,Save quotes
& Create a collection of good headlines, Save the links to inspirational blog posts
, Keep track of your own ideas for infographics, Take inspiration from artists, graphic designers, bloggers and writers. Develop your own style

Don’t ever forget your target audience when creating an infographic.
To put things simply – stop developing infographics for sharing links.
Rather do your best to create an infographic that your audience will
love. In order to create an infographic that your audience will love
you should do your best to

Cater to your target audience
Consider their pain points. How exactly your service or products can help
Think about stuffs that your audience may find interesting
Link your topic to other relevant topics

 Build your infographic centering on one idea
Yes; this is important. Build your infographic centering on an easy
and simple idea. Simply put; ideally you should be able to explain
your infographic in one sentence. In fact; your infographic should
have one principal idea. If required you can break down your big idea
into sections. You may also view the principal topic from different
angles and include tips and tricks as long as they contribute to one
big idea.

Don’t make your infographic superficial

Do not make the infographic superficial. Take a closer look at your
infographic contents – are you scratching the surface or is it that
your infographic is providing in depth information? Stay away from
using a scattergun approach when building an infographic. Instead; go
deeper.

Don’t make your infographic a visualization of data and statistics:
Think creatively and do not make your infographic just a graphical
presentation of statistics and data. Don’t just share stats just
because you have them. You should have something to say to your target
audience which they will love

Is Your infographic is too much predictable?

Take a closer look at your infographic. Is it lulling your target audience to sleep? The fact is
undeniable – all you have to do is to make your audience pay attention
to the little piece of graphical presentation that you are sharing. In
order to arrest the attention of your audience you should

Avoid being monotonous
Stay away from sharing obvious information
Find unexpected facts;
Present the topic from an unusual angle

Avoid these 4 Mistakes

Your infographic is unnecessarily lengthy: We never get tired of
saying that the attention span of your viewers isn’t endless, so stay
away from going on and on and limit your infographic to 8,000 pixels.

The graphics simply sucks: Guess what? You just can’t turn a blog post
into an infographic so develop an eye-catching design and create a
logical flow to the idea that you are sharing. Also; adapt your design
to your target audience and target market.

Stay away from choosing poor fonts: Stay away from choosing all of
your favorite fonts, because it will simply make your infographic look
messy. Limit your font choice to two types; and pay attention to
readability:

Don’t mix too many different design styles: Stay away from matching
and mixing different design styles instead make sure that your graphs,
color, style and fonts all match with the tone of your infographic

Honestly; a striking infographic is not just about good looks and if
you want people to pay attention to your infographic then you also
need striking subheadings. Keep the heading and subheadings short to attracts attention. As the most preferred digital marketing agency in Kolkata we never get tired of saying that our infographic needs to promise your reader that they will learn something from your
infographic.

Remember; your headline should include at least one power a strong,
emotional power word.
You have to find the right balance between words, images, stats and
graphs. Be innovative. Generate ideas. Create wonderful designs and
write well.Finally; focus on your target audience. Be useful to them

How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata

how voice search will impact seo from leading digital marketing agency in kolkata

In the search engine world voice stands as one of the emerging trends, something on which we should eye on.

There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –

#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.

#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research

Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.

According to Google these are the micro-moments of 4 types:

I-want-to-know moments

I-want-to-go moments

I-want-to-do moments

I-want-to-buy moments

Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries

#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line

With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.

What are your thoughts on mobile search? Which tactics are working best for you?

Building brand? Avoid the common mistakes – Learn from the best digital marketing agency in kolkata

build brand voice from digital marketing agency in kolkata

PULL BACK THE CURTAIN ON YOUR BRAND

Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision. As the leading digital marketing agency in Kolkata, we have been building successful brands online. from our experience we can say, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.

Read on to figure out the common branding mistakes to prevent your business from suffering.

#mistake 1 – Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.

#Mistake 2 – Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.

#Mistake 3 – Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with  the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.

There is hardly any point of spending on branding if you are not consistent with your branding messages.  In order to build loyal customers you should have consistency between what exactly your  brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.

Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.

Every brand has a story to tell. Your brand too!

Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.

Experiential marketing leads the way….

Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will help you create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.

Take advantage of the social networks, mobile phones, online videos, and virtual world. Target your digital audience with interactive Digital marketing.

New Year’s Resolutions for the Smart Digital Marketer – from the leading digital marketing company in kolkata

digital marketing agency in kolkata
The year 2018 was promising for digital marketing, and marketers who
implemented the right strategies witnessed fruitful results. Then, all
good things come to an end sometime or the other with new ideas,
strategies embraced and bad practices abandoned. While non-responsive
sites and extensive guest posting are a big NO in 2019, content
marketing and website speed should be considered seriously this year.
from our experience as the most preferred digital marketing company in
Kolkata we have had the opportunity to work for some of the well known
brands. So, here are 5 New Year’s resolutions for the smart digital
marketer who wants to make his or her mark digitally.

Responsive Sites Should be the Norm

In 2018, a lot had been said and written about the significance of
building a strong online presence and how businesses should optimize
their websites for mobile devices. W e know that how Flash based sites have become obsolete over the years. This implies that trends change with change in user needs;
just like Flash sites which were once preferred due to their
eye-catching colors, engaging animations or flying texts have now
become outdated due to slow page load time.

In 2019, businesses should be looking forward to adaptive or
responsive sites that would open on any device, screen, and with the
perfect resolution. As people would be using their mobile devices more
in 2019, businesses need to make a quick switch to responsive web
design to attract increased mobile traffic. And, online businesses
that are new can’t take the risk of investing solely in desktop
solutions.

Adding Schema Markup

This year, take a resolution to add schema markup. Though this is not
something new, but schema is a better way to include additional images
or text assets to existing search results. Studies proved that sites
having schema markup are likely to rank better in the SERPs.

Indiscriminate Guest Posting is a Big NO

Have you been writing posts related to customized baby gift products
on a site related to marketing or technology or on a site that is not
credible? If so, refrain from such practices in 2019. This year, guest posting will transform
radically than what it was in 2018.

The major changes will come in terms of placement and quality of a
post. It would be erroneous to infer that guest posting will be dead
in 2019; a well-researched and a well-written guest post on a relevant topic and trustworthy site would help you create a strong brand presence and recognition.
However, writing too many posts on any site – that score low in terms of quality – is definitely a dicey proposition.

Focus on Your Website Speed

As more and more people are using smartphones and tablets to browse
websites, the significance of website load speed has not been taken
that seriously. This is more so when it comes to your customer’s
experience on a handheld device. However, you need to focus more on
different types of websites and their load speed in 2015. For
instance, optimizing your site’s images is comparatively a simple
process and will improve your site’s load speed.

Be a Go-Getter in 2019

Though several businesses embrace things like content marketing and
responsive websites with a smile, but few succeed to implement and
others forget them in no time. So, if you had a lot of brainstorming
sessions about putting plans into action last year but actually did
nothing about it, it’s high time that you be a go- getter in 2019 and
implement website speed optimization, content marketing and responsive
design without any delay.

We as the boutique digital marketing company in Kolkata do hereby
taking the the above resolutions seriously in 2019.

What are your resolutions as a digital marketer in 2019? Please feel free to share

 

5 major consumer painpoints in the ecommerce industry – From leading branding and digital marketing agency in Kolkata Grow

digital marketing agency in kolkata
Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.

#5 major consumer pain points

#Too much information required to provide the best deal

It often appears that the online sellers transform themselves into a
mini detective as they bring up the Google search bar and compels the
users to browse websites and blogs for coupons. This includes things
like 10 percent off, 20 percent off, and free shipping. Of course;
these discounts are helpful however this sleuth activity shouldn’t be
necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers

#Common handling and shipping issues

It goes without saying; more than half of the eCommerce customers
experience some issues or other regarding common handling and shipping
issues. Deliveries arriving late, goods arriving damaged and goods not
arriving at all are three most common issues faced by the eCommerce
users. While any of these issues occurring in isolated instance may
not seem like a big deal however they become a big issue when
compounded over a number of interactions. If in case the problem grows
and consumers keep on questioning the shipping and handling aspect, an
inevitable and pivotal shift from eCommerce will become inevitable.

#Lack of interaction

One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –

#Extensive Delivery Times

We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.

#Poor Filtering Options

Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the
users are required to do exhaustive research and provide all their information prior making a purchase.

Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.

With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain
expertise to help you chart out the destination as well.