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5 Tips to Enhance Engagement with Potential Customers – From the Best Online Marketing Agency in Kolkata

To sustain a brand in this cut-throat environment, it is imperative to keep the customers engaged. For, customer engagement is the key to the overall development of any business. According to multiple surveys, it’s seen that 82% of the businesses are working in a close association with an expert digital marketing agency in Kolkata to stay ahead of the pack.

Are you the one who is among the rest 18% of the businessmen? And trying hard to trigger customers and prospects passively? If yes, then it is time to get serious!

Know the why

The idea is to strive for a business amidst the clutter and existing customers are not enough for the purpose. Here is when potential customers play a decisive role. To convert prospects into loyal consumers, a brand needs to foster engagement. For example, a professional digital marketing company in Kolkata will implement relevant strategies to create engagement among them.

Digital marketers with a deep understanding of the target audience implement strategies that will boost brand engagement. That being said, here comes a quick list of the 5-most quirky tips on how to enhance a business with the aid of prospects and customers within a real-time frame.

Take a Tour:

1.Leverage Social Media

In business, social media is the primary platform to engage and build relationships. Therefore, as a businessman, you should be aware of the constructive use of such networks. It had been a time tested fact that maintaining active business accounts pay off huge in terms of engagement.

So, try and put up interesting posts on social media platforms to educate your prospects about your product or service. Take use of case studies or contests to draw maximum attention. Moreover, interact with users to render a human touch to your brand.

However, the entire process may get a bit daunting. Understanding the same, smart businessmen hire the best digital marketing services in Kolkata. With years of proven experience, the digital marketing executives know the trick to make a business real on social media. And in the contemporary age, nothing is more engaging than getting real!,/p>

2.Provide Bespoke Content

Content was, is, and will be the king till humans have hearts and brains. Hence, you cannot overlook the importance of quality content. Any good digital marketing agency in Kolkata is working harder to produce original and engaging content that will connect with the target audience.

Usually, such agencies have trained writers who are adept in crafting unique content to drive a business. Moreover, a good agency will also have a SEO team to improve and increase the organic visibility of a brand at par. So, tap into such features as a part of your marketing efforts to drive maximum engagement.

3.Personalization Always Wins

The truth is that personalization is the future. This is one of the most successful hacks a plethora of businessmen uses to increase customer engagement. If you think from the consumer’s point of view, things will be easier to decipher.

For example, a personalized message or email during a user’s birthday is always special as sentiments outperform sell. Capitalize on this advantage by the aid of a superior online marketing agency in Kolkata to generate personalized content for your target audience.

4.Use Ephemeral Content

Ephemerality is one of the happiest (and saddest at times) aspects of life. The contentment in brevity can be rejoiced, especially when you are talking about business. That is why social media platforms like Facebook and Instagram are emphasizing more on ephemeral content like stories.

Any well-versed digital and branding company in Kolkata pay heed to this and create amazing campaigns that last till 24 hours. Guess what? Businesses have experienced a greater engagement than ever. Needless to say, you can run the affair within a shoe-string budget and expect a bigger return on investment.

5.Learn to Listen

In the realm of an opinionated world, listening helps both the target audience and businesses. If you are ear to the needs and demands of your existing customers and prospects, the brand will get a broader outreach.

Take the aid of various trans-media platforms to listen and analyze the people. Once done, do the needful for catering to their demands. There is no denying that the task can get tedious. In such a case, hiring a digital marketing company in Kolkata happens to be the best bet.

Food for Thought

Gone are the days of implementing traditional marketing methods to retain a bigger customer base. With the ever-shrinking attention span and continuous changes in their needs, your brand should be dynamic enough to generate sparks among the audience.

Incorporating the hacks mentioned tips are certainly helpful to ease the process. However, to speak your customer’s language, you should appoint the best digital marketing agency where the professionals are aware and acquainted with the trends.

So, what are you waiting for? Do your research and find a prominent digital marketing company in Kolkata to augment engagement and build a strong community among the prospects. Digital Marketing Lab can be an excellent partner to take your business to greater heights with effective digital strategies that will glorify your ideas and will grab the attention of the customers.

Essentials to Boost SEO Ranking

Search Engine Optimization or SEO is essential for the promotion and prosperity of any business in today’s digital era. It is almost impossible to catch up with the market without a properly optimized search engine ranking, given that most people put their faith in them, mostly Google, to find solutions for anything they require. SEO is the knife that helps you cut through the stark competition and establish your brand as a valued, reputable name to your target audience.

But employing the right set of organic SEO strategies is harder than it seems. Many organizations have in-house SEO experts to do the needful for them, others hire professional SEO agencies for the same. In any case, you should be aware of the various hacks and tricks of SEO that would work in your favor. Here are a few of them.

Keyword Infusion

Assuming there are multiple pages on your website or blog site, each page should be associated and infused with a target keyword and the content should be developed around that. A page can have secondary keywords as well but it has to be connected to the primary word or phrase used. It improves your SEO to use the selected keyword in the URL, title and headings of the page, but be careful about the frequency. The appearance of the keywords should look natural and be in flow with the content, and should not jump out as a deliberate attempt to sway traffic.

Engaging, Relevant Content

Bill Gates once said, “Content is where I expect much of the real money will be made on the Internet…” in an essay written in 1996. The statement continues to be true and will be so in the future as well. Content is the most important aspect of a website and it is necessary that what you put out is accurate, interesting and relevant to your site and gives something of value to your readers. Infusing it with the right keywords and maintaining an appropriate length is also important. The better content you produce and publish the higher is your chance to keep the audience engaged and stay on your website. Remember to regulate and update content regularly – it helps in indicating the freshness appeal and relevancy of the site.

Image Optimization

Having images on your site is not only necessary to give customers a better insight but for SEO as well. Other than making sure the media files on your site are quality content, you can use keywords as file names and fitting text descriptions or alt tags as captions.

Link Building

Outbound links to well-known, reputed and backlinks from similar ones help build brand value and gain the trust of Google. The web crawlers take this as a sign of authenticity and give your site preference while generation search results. Also, remember to bring down any broken links related to your site that might be out there, as it gives off signs of negligence. Since it is impossible to do it manually, take help of the many tools available, like Google’s own Webmaster Tool.

Navigation, Readability, and User-Friendliness

You want your audience to like your site, to put it very simply. Therefore, design it in such a manner that the architecture is easily navigable and customers can find what they want in quick steps; the information you put out should be simple and lucid enough to assist the customers in their site navigation; and finally, it has to have an appealing, approachable look with easy-for-the-eyes formatting. Some common suggestions are prominent banner texts, typography that goes with the site’s vibe, readable font sizes, short paragraphs and subheads, use of bullets, slider, tabs, drop-downs, and so on. In short, the user experience of your site reflects on your rankings, so you got to keep it topnotch.

Mobile Optimization

More and more people are shifting towards mobile browsing and m-commerce, and if you don’t optimize your site to be properly viewed on smartphones, you will be losing out on business. This is particularly of significance for B2B marketers and e-commerce retailers.

Social Media

Undeniable and inevitable, your social media presence has to be tweaked and optimized to go with your SEO solutions. Content, promotional campaigns, paid adverts and farther audience reach – the benefits for social media optimization are multi-dimensional. Moreover, around half the number of social media users are reported to have purchased a product or service after seeing it on Facebook, Instagram or Twitter.


The Not-to-do’s

• Designing SEO solutions is not a piece of cake and there are always some territories which are better left untrodden.

• Do not engage in black hat SEO techniques. Google will notice you eventually and blacklist your website, resulting in a crash of traffic.

• No need to overstuff your content with keywords – it sends out wrong signals.

• Avoid backlinks with any and all websites that approach just for the sake of building links. Wait to have opportunities with the good ones.

• No point in overdoing the whole SEO process just because you are impatient for results. SEO strategies can take anywhere between 3-9 months to reap benefits. Hold your horses till then and see what results it yields.

• Never compromise with the quality of content in the haste of uploading new information. Invest adequate time into it and hire professional content writers if need be to do so.

• Never lie on your website. It will eventually be caught by customers.

The web crawlers that find results to be displayed on the search engine when a particular set of words of phrases are searched, heavily lean towards websites that already show high traffic and usability. The longer your customers stay on your page and engage the better chances your site has with Google or other search engine’s algorithm. So the main objective of the entire process is to increase ‘dwell time’ by giving your audience what they want and in return, you will get to have an enhanced lead conversion rate and higher revenue. Digital Marketing Lab offers great assistance to boost the SEO rankings. To know more, visit DML

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6 B2B Marketing Efforts you need to keep at an Arm’s Length

In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task.

As per the sources, every year a huge number of B2B companies shut down due to the lack of proper marketing.

Reason?

Human minds sometimes take a fast decision without thinking and erroneous judgment.

This leads to an unfavorable phase for the businessmen. Nevertheless, the dark clouds are temporary and can be placed by healthy weather only when an investor is aware of the right marketing hacks and tips.

Are you a marketer or aspire to be one? If so, then it’s time to get accustomed with the uncertainty of any business. Understanding the same, this blog will outline the 6 common mistakes marketers make and hurt their ventures.

Take a Tour:

1.Dearth of Conviction

A large number of failed businessmen were not a believer in their own plans. More often than not, guided by subjective judgments, individuals either do not gain confidence or overconfidence. As a human being, you always need to remember the difference between these two aspects. The former can make your business and the latter can break.

In such a scenario, having a sense of firm believe can do wonders. Learn to believe in your plans and propositions. Also, remain ultra-specific to touch the ultimate success.

2.Misalignment of Marketing with Sales

Marketing and sales go hand-in-hand. Period.

Hence, to achieve the desired goals, there should be at least one department that will align all the marketing and sales-related needs. Failing to do so indeed guarantees disastrous results. Keep the fire in your belly and don’t afford to overlook this aspect.

3.Ignoring Analytics

In this digital-first age, ignoring the power of analytics is synonymous with having a huge loss. To give the marketing objectives a strong threshold, analytics play a decisive role. Apart from rendering multiple insights, the collected data give an overview of the marketing efforts. So, use the business-related social media platforms responsibly and make the proper use of such analytics for further improvements.

4.Zero Focus on Prospects

This is another grave mistake marketers often commit; especially the ones who are new in this field. They tend to get obsessed with their products or services which attributes in losing the prospects. It goes without saying that missing out on the prospects incurs a loss at a huge number. Therefore, make sure to do the needful.

5.Going Overboard with Quantity

Quantity on no ‘occasion outperforms quality. Bombarding consumers with too much of everything deters the growth of a business. Cutting down the extras from your marketing efforts needs to be mandatory. Incorporate the elements of quality to stride ahead in the coming days.

6.Poor Content

Marketers mindlessly shoot content haphazardly. This, in turn, provides negative impacts in their advertising and promotional endeavors. The trick is to give users quality and bespoke content that will add value to their needs. For poor content strategy is an unacceptable attempt to accentuate a business within real-time.

Let the Mistakes Take the Back Foot

Eliminate all these mistakes to avoid any mishap in your business. Moreover, refrain from taking any easy path because quick success is never profitable. Given that said, try and be a smart marketer to prove all your marketing abilities for giving the business a higher return on investment.

DML gives you the edge that equips you with the armor to survive over your competitors and outshine them all. Explore our capabilities at Digital Marketing Lab .

Conversion Rate Optimization – Everything you need to know

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The endgame of web development or an SEO campaign or any digital marketing solutions at large is rooted in lead conversion. Higher the rate at which website traffic converts to the goal aimed by the business, more successful the digital solutions are. In this article, we further discuss the several inherent benefits of optimization of conversion rates and the several organic tools to bring it about.

What is Conversion Rate Optimization?

When visitors arrive at a particular website, they are expected to respond to a certain ‘Call of Action’. Conversion Rate Optimization or CRO is the systematic process of converting regular website traffic into the achievement of the ultimate goal by implementing multiple organic practices to appeal to the audience. In most cases, the goal, as desired by the business or its entrepreneur is one that ends in a purchase. But it can also be subscription to newsletters, registration for a contest, contribution for donation, signing up for a promotional, and more.

The conversion rate is calculated by dividing the number of times the goal was achieved by the total website traffic of a particular period.

The main objective of Conversion Rate Optimization is to ensure more people who visit your website ends up responding to the desired call of action, therefore increasing your conversion rate. The process is multi-layered and involves effective optimization solutions at different levels, starting from the customer’s navigation through the site, understanding of the action they are expected to respond to and its consequences, and finally convincing them to do it. It also involves analysis of each action taken and the possible reasons that lead to it.

There are several tools at the disposal of Conversion Rate Optimization experts to carry out the necessary operations. They can be broadly divided into four different types based on their target functions –

Quantitative tools for the what’s
Qualitative tools for the why’s
Testing tools for the how’s and when’s
Workflow tools for the post-operation learning

The functionality of the tools depend largely on the understanding on online consumer behaviour and the working factors behind them. Determining areas of concern and identifying the successful facets of a CRO campaign is key to the process.

Why does a business need CRO?

In simple terms, a business runs on attaining one goal after the other and Conversion Rate Optimization contributes towards making that a reality. Here are some of the key reasons why your business is in need of a Conversion Rate Optimization.

Easy scalability

It becomes convenient to measure the performance of your business in actual quantitative terms than having an abstract idea. It is much simpler to obtain new customers through investing in CRO than acquisition of new and untapped markets for a business.

Higher ROI

With the right CRO techniques, you get a higher value for money of your investment with your existing customer base, without any new promotional campaigns. A little tweak in the look, feature and content in the website can go a long way when it comes to CRO and get you a better return on investment.

Understanding

Comprehension of customer behaviour is at the core of the success of any business. CRO helps in observation and analysis of customer behaviour with clarity. Professionals use the A/B testing, where two pages with different layouts, designs, tone of content, colour codes and call-to-action are measured to see which gets the higher response from customers. The results are then used to understand what resonates with the target audience the most and base future marketing campaigns on the answers.

Improving customer experience

The results brought about by the previous point further assist in creating a top-notch user experience on your website. It helps you to do away with stagnancy and negative features that don’t contribute anything towards customer engagement and focus on the active, positive elements.

Top strategies for Conversion Rate Optimization

There are quite a few strategies out there to carry out an exclusive CRO operation. Here are some of the most prominent ones.

Reduce clutter on the web page and focus on highlighting the key points, especially the main call-of-action link or button. Content is important for information providing and SEO, but too much of it and it might cause distraction instead of engagement.

Revamping your website is crucial to increase conversion rate. Things like using relevant images, attractive colours, improved tonality and an overall friendly look of the website can go further than you can imagine.

Build a sense of trust with the customers, by providing them with relevant assurances. No spamming in case of a form fill-up, no transit-damage and return options in case of e-commerce, protection of identity in case of registrations – highlighting these points are important.

Use the benefit urgency by putting a deadline on the offer, a countdown on registration, and the likes to prevent delay in the desired action.

Make sure your website is light and speedy enough and pages load quickly. Nothing turns off customers more than a page that takes forever to open and it takes away their interest in the matter.

Understanding and implementation of correct CRO is essential for a successful online marketing campaign and the ongoing performance of the business. It adds the much-needed edge to your website and your online presence in general, and contributes largely to enhance the profitability of your business. Hence, its importance in modern day business is paramount.

If you want to maximize your success in enhancing your conversation rate and turn all your potential customers to satisfied clientele then strike a conversation with team Digital Marketing Lab and get the ROI at its best to add momentum to your business. Know us better by visiting https://www.digitalmarketinglab.co.in .

 

Digital Trends to rule in 2019 – Hear from the leading digital marketing agency in kolkata

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2019 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what’s next to watch out for the digital world in the forth-coming year. As the most sought after digital marketing agency in Kolkata we hereby try to take a look at trends that would rule the year 2019 and gain traction on your digital competitors:

1. Investment on Ad to Hold Limelight –

With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant – Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.

2. Facebook Messenger, the Next Business Move-

March 2015, Facebook unveiled another feature “Messenger” for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.

According to a News leader in luxury marketing “Luxury Daily,” upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth in 2019.

3. Contextual Marketing to Lead the Game –

Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2019, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.

“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” – McClelland

4. Buy Buttons –

Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using “Buy buttons.” Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn’t forget!

5. voice search

Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search. We have covered how voice search will impact SEO In 2019.

However, due to a fear of loss in brand building – much to the dismay of a chunky population over net, Google’s buy button have paved the way for swelling conversions, explicitly those on mobile.

For digital marketers, as the leading digital marketing service provider in Kolkata, we can vouch that an eagle’s eye is desirable to beat up the competitors and when user retention becomes a question..!!!

How Voice Search Will Impact SEO in 2019? from the leading digital marketing agency in Kolkata

how voice search will impact seo from leading digital marketing agency in kolkata

In the search engine world voice stands as one of the emerging trends, something on which we should eye on.

There’s absolutely no denying that Google algorithms keep on changing however not always we experience major ranking fluctuations in it. Instead those are the Google updates which keep the marketers worried. Writhing is on the wall – voice search will have an impact on SEO and now is the time to pay attention to this emerging trend. The question thus remains – will voice search have an effect on SEO? the answer to this question is a resounding YES. At a very basic level, when someone is searching for something online the search engine surfaces the most relevant links. This how search has been all these years. Now the winds of change are looming large. For the people doing a voice search online through Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search.As the most sought after digital marketing agency in Kolkata here are our suggestions –

#Ensure that your website blogs are written in a natural and conversational tone. This will help in meeting the Q and A pattern of voice search. Also make sure that google has got most t of the details of your business.

#Take it in writing; Blogs will be the pivotal method in making your voice search successful. Remember; voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.
#Do your mobile keywords research

Keyword research for mobile site is a bit different from its desktop counterpart. Remember; over 20% of mobile queries are voice searches. Second, mobile searchers typically have different, more urgent needs in mind.

According to Google these are the micro-moments of 4 types:

I-want-to-know moments

I-want-to-go moments

I-want-to-do moments

I-want-to-buy moments

Use this list to compile your keywords. Once you have your own list, move on to work on finding out more valuable mobile queries

#Accelerated Mobile Pages (AMP). This is the Google initiative to build a faster version of the mobile Web. This is the new way of building web content for mobile devices. In fact the impressive load time of AMP pages is not just due to the lighter HTML and CSS but it is also due to the fact that AMP content is cached in the cloud and is delivered from the Google-hosted cached version. But there’s a catch. Currently, AMP is mainly for publishers, so if in case you do not have a frequently updated blog or news section on your site, AMP won’t give you a significant seo impact immediately
#Avoid irrelevant cross-links. This means the mobile version of the site should lead to mobile URLs and not to desktop-optimized pages
The bottom line

With mobile-first indexing mobile SEO or voice search in 2019 is not something you can dismiss anymore. Done right, mobile SEO can help you double your organic search traffic. We stand tall as the most preferred digital marketing agency in Kolkata and we were feeling certain amount of responsibility to address this issue.

What are your thoughts on mobile search? Which tactics are working best for you?