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Top 5 eCommerce Development Trends to follow in 2018

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.

Here are the top 5 eCommerce website development trends in 2018.

Virtual assistance:

With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.

Automated return software:

One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.

Mobile ready site:

With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.

Interactive mobile application:

In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.

IoT Enabled shopping experience:

E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.

For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.

So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.

To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.

How some common digital marketing practice can endanger your business?

By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.

Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.

Choosing wrong keywords:

Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.

Poor Ad scores:

Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.

Inappropriately handling marketing campaigns:

The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.

Wrapping up:

Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.

Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.

If you want to know more about our Digital Marketing services, stay in touch with us across the web.

Buyers abandoning your Ecommerce store? Address the #painpoints of your potential buyers

Buyers abandoning your shopping cart

Be frank and tell us –

Are you finding it difficult to get visitors to buy from your online store?

Are you not selling as much as you would like to sell?

Chances are you are not addressing the pain points of your potential buyers!

No doubt; online shopping is on an upward trajectory. But here’s an interesting figure – while 43% of sales are happening online still online sales actually account for only about 9% of retail. Of course it’s quite an impressive figure however it also clearly shows that there is also enough room for further improvement. The statistical figure also shows; there’s quite a sizeable amount of shoppers who refuse to buy online. Believe it or not; a great product range, competitive rates, easy navigation or easy checkouts have hardly anything to do with it.

So; what’s stopping them from buying online and what role you have to play?

Pain point 1:  its #complicated…

Yes; shoppers get attracted to complex looking websites but the fact is also undeniable that they also get frustrated by overwhelming site navigation option, complicated site structure or by irrelevant details.

An interesting by Forrester Research reveals, around 50% of potential sales are lost because the potential customers fail to find what they are actually looking for.

Simply put; the visitors on your site should not have to learn how to navigate your site, instead it should come naturally.


Take a closer look at your eCommerce site. Is the site structure simple but informative? You can also use the heat map tool to understand and assess what your shoppers are trying to do in your site.

By doing so you can reduce the number of clicks it takes them to find out the product that they are actually looking for.

Remove all the distracting elements and all the clutter to give the visitors a good feel about the products on your site.

Remember a seamless and intuitive navigation eliminates shopper’s frustration and builds the buyer confidence

Pain Point 2: #Boring experience

Well; it may surprise you however the fact is undeniable that the attention span of an online shopper and a high-street shopper are somewhat similar but the key difference is, online shoppers gets distracted and bored easily and once they are bored or distracted …. they are gone.


All you have to do is to create enjoyable and rich online shopping adventure to target the impatient shoppers.

You have to integrate technologies and approaches in order to make the shopping experience rather enjoyable, interactive and engaging.

Here are a few interactive and engaging techniques for you to mull over

Create interactive product guide

Create gamification technique

Provide social shopping experience

Also; design your eCommerce site with ‘speed’ in mind. Kissmetrics reports –  25% of online shoppers abandon sites that takes more than 4 seconds to load.

Pain Point 3: Missing #product description and clear product information

Face the fact; consumers simply detest dealing with returns as much as the brand manufacturers or the retailers do.  Consumers also feel intimidated buying a product online if they simply can’t capture the product mentally.

To put it in plain English, consumers will never buy a product if they can’t imagine how exactly it may look like when unpacked.

Not providing a clear image of the product or detail product information which addresses the shopper’s questions regarding the product is a serious mistake.

It decreases the credibility of the seller, the trustworthiness of the eCommerce site as well as triggers the shopper to leave your store in just a few seconds.

Here’s the industry expert data –  Forrester reports around  45% of US customers choose to  abandon the online purchase if they fail to find  a quick answer to their queries.


To avoid bounce rate help your shoppers by letting them assess your products properly.

This means; you have to give them all the required information which they may feel as essential to make an informed decision.

You may also use the same structure as well as the same specification labels for similar products to allow the consumer to compare and decide.

Pain Point 4: Unavailability of choosing support  

A wide range of product is the key to online domination. But too many choices can also be confusing at times.

So what should you do?

Should you be offering a lesser number of product ranges?

Will hamper your site’s reputation?

So what’s the way out?

Simple – offer your consumers a great deal of product along with a choosing support.


As briefed above; providing a great deal of choice in your eCommerce store without providing a choosing support will add to the customer frustration level.

It’s your ultimate chance to step up as a knowledgeable expert to help them discover the particular type of products, which they will love.

Simply put; you have to be their ‘go to place’ who can help them in their shopping journey.

There should be a product advisor to help your consumer in picking the right thing.

Pain Point 5: The “Do not touch” element

For humans the sensory experiences stand as a fundamental part of shopping experience.

Possibly this is why – not being able to physically touch a product stands as one of the biggest cons of shopping online.

To counter this; as an online retailer you actually have to walk those extra miles to sell an overall experience, not just a few products.


Entice your consumer with persuasive product description that highlight the benefit of each feature of your product and thus appeal to the imagination of your consumers.

Remember; the best product description goes beyond just jotting down the product features, instead it explains why exactly it’s best for them

Describe in simple and lay language how exactly the product feels, how it helps them to solve a particular problem and how it makes them happier.

Complement your description text with graphics, photos and videos to entertain the visitors and simply not to inform.

Walking those extra miles to address the pain points for your customers and addressing their pain points will certainly pay off in some way or other.

Give your consumers the best guided selling solutions to make choosing easy and hassle free.

Questions? We’re all ears!