Building brand? Avoid the common mistakes – Learn from the best digital marketing agency in kolkata
PULL BACK THE CURTAIN ON YOUR BRAND
Your brand represents everything. It represents your aspiration, your desire, your mission, goal and business objective. Your brand in fact acts as the perception, which people have of your services, products and of your business. A well formulated, well thought and well defined brand voice thus helps in building loyal customers, in crafting your identity; it helps in generating leads, makes you stay ahead of your competition and also helps you to stay focused on your business goal and vision. As the leading digital marketing agency in Kolkata, we have been building successful brands online. from our experience we can say, it is therefore the most crucial aspect of your business and you simply cannot afford to make any mistakes when building your brand voice and brand identity.
Read on to figure out the common branding mistakes to prevent your business from suffering.
#mistake 1 – Acting like a clone: Following the established market leaders is highly recommended. But it is also important to make your own brand stand out. Start by analyzing your competitors and assess what’s working for them and what’s not. Try to analyze their gap and create your own brand voice. Don’t be a clone of the leaders. Follow their footsteps but remain original.
#Mistake 2 – Not paying attention to your brand scope: Your brand is just not your website, your logo and tagline. Of course; these are important part of branding but there is more to it. Your brand is your corporate identity and it should speak of you, of your products, your services and more via images, stunning graphics, user centric content and style. So; render a personality which customers recognize and pay attention to all the focus areas.
#Mistake 3 – Not leveraging the digital channels: Yes, with advanced technologies even small business are now able to complete with the established players. All you need to do is to explore the affordable and scalable digital avenues that typically contribute to building brand awareness.
There is hardly any point of spending on branding if you are not consistent with your branding messages. In order to build loyal customers you should have consistency between what exactly your brand says and the way you act. Reputation certainly stands as the primary component of branding and when you lose on that, your business will suffer.
Remember; a well thought out branding plan from leading digital marketing agency in Kolkata acts as the most valuable asset for any business.
Every brand has a story to tell. Your brand too!
Believe it or not; storytelling has become the hottest thing in marketing. Every brand has a story to tell. Doesn’t really matter if it’s a TV show, a deodorant, an automobile or an insurance company — every brand has their own story to tell. Each story also taps into consumers’ most positive emotions while making the consumer feel more connected to the brand. The story on the other hand can be anything that the brand wants to tell. For instance; it can be one of the history and legacies of the brand, it can be based on the brand’s popular marketing platform, or can be based on the brand’s ability to help consumers in telling their own stories.
Experiential marketing leads the way….
Doesn’t really matter if it’s at the sporting event, or at the parking lot, or at the high-visibility city square, relying on a seamless storytelling technique will help you create an authentic brand experience. With this comes all the positive elements of social media-driven storytelling, which can be easily deployed within the experiential environment. Yes; it is all about delivering the brand story beyond participants and into their social circles.
Take advantage of the social networks, mobile phones, online videos, and virtual world. Target your digital audience with interactive Digital marketing.
5 major consumer painpoints in the ecommerce industry – From leading branding and digital marketing agency in Kolkata Grow
Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.
#5 major consumer pain points
#Too much information required to provide the best deal
It often appears that the online sellers transform themselves into a
mini detective as they bring up the Google search bar and compels the
users to browse websites and blogs for coupons. This includes things
like 10 percent off, 20 percent off, and free shipping. Of course;
these discounts are helpful however this sleuth activity shouldn’t be
necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers
#Common handling and shipping issues
It goes without saying; more than half of the eCommerce customers
experience some issues or other regarding common handling and shipping
issues. Deliveries arriving late, goods arriving damaged and goods not
arriving at all are three most common issues faced by the eCommerce
users. While any of these issues occurring in isolated instance may
not seem like a big deal however they become a big issue when
compounded over a number of interactions. If in case the problem grows
and consumers keep on questioning the shipping and handling aspect, an
inevitable and pivotal shift from eCommerce will become inevitable.
#Lack of interaction
One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –
#Extensive Delivery Times
We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.
#Poor Filtering Options
Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the
users are required to do exhaustive research and provide all their information prior making a purchase.
Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.
With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain
expertise to help you chart out the destination as well.
How to keep your sales pipeline full this Christmas? Hear it from the leading digital marketing agency in Kolkata
We are standing at the final quarter of 2018 and if you put your listening ears on I am sure you will be able to hear the Christmas bells jingling. The most lovable person from our childhood days will be back riding his sleigh. YES. It is the Christmas time!Let’s not deny; it’s also the sale time. as the boutique digital marketing agency in kolkata we never get tired of saying that – It’s time to come up with your best deals, offers, promos, colorful flyers, email marketing campaigns and much to make the most of the big revenue pie. Look up and around and you will be pleasantly amused by the offers, deals and marketing strategies of the retail giants across the globe. Yes, businesses are leveraging the holiday season for increasing conversions and in boosting their sales.
DO NOT be left behind!
First things first; create a killer landing page – let’s call it – ‘Christmas landing page’. This is the first bold step which you should be taking right now. Highlight the categories and the products on which you may offer eye popping deals
Hyperlink snippets and products to relevant blog pages in order to increase the user engagement
Create a killer Christmas landing page and start search ad campaigns to get the maximum benefit.
Next step – set up your marketing plan and implement it. While organic almost always provides you with the much required branding initiative however, for generating some quick sale you may consider –
Email marketing: – Create email campaign leading to the Christmas day sale. Send teaser mails at regular intervals for building the momentum and then one final mail right before the sale starts.
Google ads: – As briefed earlier, once you create Christmas landing page start Google paid campaign to garner the maximum impact
Social ads: – Create focused social campaigns on Pinterest, Facebook and Twitter. These 3 social platforms have gained tsunami of attention because of traffic and visual appeal, which they provide. Create graphical contents and GIFs to target them towards your target.
Content campaign with a 360 degree approach: – Create contents with Christmas theme. Not just lengthy contents but also create short snippets, videos, infographics and more. Promote these using the loyal social media following you have to create a Christmas specific brand image.
Delay not. Remember, the sooner you start your planning, better the results will be.
Here are a few Pre Christmas dates to ponder on for building the momentum.
6th December – Saint Nicholas’ Day – Did you know; this e-commerce date signifies the start of holiday shopping in many countries? Yes, countries such as Germany, Italy, Poland and Belgium consider this as the official date to start shopping. Chart out your e-commerce marketing strategy and make it relevant to the shoppers looking for gifts
11th December – Green Monday – it was way back in the year 2007, eBay experienced for the first time experienced their busiest online shopping day on 11th December. Since then, the 2nd Monday of the month of December stands as the busiest grossing dates for most of the online stores. The gush in sales on this particular day can actually be accredited to the online shoppers who want to receive their products in time before Christmas. Plan it out to leverage 11th December.
16th – 17th December – This is the last weekend before Christmas. Come up with your deals and promo offers for increasing your marketing campaign efforts to target your hot leads.
24th -26th December – Christmas time – Yes, this is the final big moment you have been waiting for. This is the time when the products you have been selling starts to generate the value for you.
So, what are you waiting for? Set up your e-commerce strategy in place and gear up to sell more on this big date!
Meet the challenges of this ever-evolving connected digital landscape. Leveraging the digital capabilities and the market advantage, we as the leading digital marketing agency in kolkata offer unbeatable and sustainable competitive benefits to a business. We help you in developing end to end digital business strategy that is aligned with your business objectives.
How to achieve customers’ loyalty by solving their pain points? From leading digital marketing agency in Kolkata
Let’s not beat around the bush. If you are serious about achieving your customers’ loyalty and attention, if you are serious about wining business then there’s no shortcut.
There are few things you need to do
Understand your customers’ pain point
Solve them with customized solution
Educate them on their next course of business step
As a boutique digital marketing company in Kolkata, we agree with you- all these are easier said than done, but these are absolutely possible with the right dose of plan, strategy and action.
Understand your customer’s pain points – First get your facts aligned – the business decision makers who you are selling to these days are not interested in products. They want solutions, which can help them to overcome challenges and to accomplish goals.
So how do you sell solutions?
Through our research and conversation with our clients, stakeholders, customers and our top partners, we have discovered the fact that most business challenges fall into four main categories (we will talk about the categories little later)
First step: you must understand their pain points. Devise some killer questions to determine which category your customer is experiencing and – even better – which solutions will answer their needs.
Second step: Once you are sure about your customer’s category, combine the right products for creating customized solutions that will help you win their business.
Third step: Don’t just focus on solving immediate problems, continue to build your role as their trusted advisor. So identify their next best steps and provide them with your next set of solution.
Use this easy reference to understand your customers pain points and to provide them with the right solution
Business Anywhere: Mobility solution is critical in today’s business landscape. Pervasive computing and seamless mobility solution are critical in accessing business information and in enabling better execution of strategy anywhere, anytime
Do you have a mobile workforce?
Can your employees collaborate and share information easily?
The Pain Points – Mobility, access
The Opportunity: This category typically focuses on the mobility challenges and productivity giving employees access from anywhere, easily, on their choice of device.
Safeguard the Business: It’s all about protecting the business and controlling the data. Managing the sheer volume of data has become the biggest challenge for the enterprises. Uncovering the data insight demands effective integration, validation and aggregation techniques for generating real time business value and insights.
Are you worried about protecting your data?
Are you prepared for unexpected challenges?
The Pain Points: Security, recovery
The Opportunity: In the year 2014 alone, businesses reported a 34% increase in financial losses due to security incidents! security is definitely now at top-of-mind for many of your customers.
Grow Efficiently : Modern technology allows new ways for achieving consistent and superior performance. Yes, smart, agile and easy to adopt cloud technology supports business growth and innovation.
Can your organization adapt to the change?
Are you getting the most from your technology?
The Pain Point: Changing technology, IT investments, cloud computing
The Opportunity: reveal the best way to scale business and to have your IT infrastructure grow with them. Such customers may be considering cloud technologies and may need your help to make the transition.
Connect with Customers: Businesses need a partner that not only has the technology and tool to help you get where you want to go but also has the domain expertise to help you chart out the destination as well.
The Pain Point: customer Insights, customer engagement
The Opportunity: Customers who fall in this particular category are interested in learning how to use their customers’ data. Possibly they want to develop touchpoints, plan and uncover the action items. Having answers to these questions will help you avoid dead-end conversations with customers
Offer the right solutions
Once you know your customer’s category and the problems they’re looking to technology to solve, use the right tools and the resources to enable a truly productive conversation.
There is hardly any denying, buyers expect the technology in which they have invested to solve their problems. They look to you as partners for trusted advice. We are the most preferred digital marketing agency in Kolkata, and it is rom our experience we can say that it is by asking the right questions, and knowing which pillar best aligns with the pain points your customers, you will both serve them better and also save time, money, energy and most importantly your business reputation.
How to Leverage The Digital Media Beyond Adwords & Other Paid Activities-from the leading digital marketing agency in kolkata
Presenting a pretty packaging and bombarding with ads telling consumers why they need that particular product in life will not lead the brand anywhere to achieve the brand objective. This brings us to the basics – the significance of digital marketing is hard to deny. As a boutique digital marketing agency in Kolkata we know what it takes to stay relevant in the consumer space
Why digital marketing is so important?
By posting positive feedbacks, comment about your company, brand, services and products you can attract new customers and can thus build long lasting business relationship. But there’s a catch! While happy clients can help you, unhappy customers on the contrary can harm your business in more than one way. Search engine optimization and UX are intimately linked due to some elements
As a responsible business owner make sure that you remember the following points:
Encourage optimal engagement through the digital channels
Acquiring new clients via digital especially the social channels is now the smartest and wisest thing to do. Consumers are pretty much aware of the advertising ploys and traditional marketing tactics. Although these tactics are still useful however in order to yield the maximum benefit most of the successful brands are using them in collaboration with carefully crafted brand stories.
The buyer persona has changed. Nowadays buyers have that innate desire to feel like they belong to something bigger. Developing brand story that connects with consumers can help brands create that ultimate emotional connection, thus creating brand loyalists.
The more ‘likes’ the better
Under estimating the significance of social media as the inseparable and possibly the most crucial part of digital marketing, is a serious mistake. Your “Facebook” likes or your “Twitter” shares or Instagram Followers can help in building the credibility of your brand. They also help in bringing traffic to your website and are costless. Sticking to a foolproof social media strategy and monitoring the progress are also the key part here. Yes, you may be absolutely surprised with the outcome.
Outshine your competitors
It is through our experience, we have noticed a strange trend in the market. Almost every year the big brands give up traditional advertising methods and typically focus on Google Adwords or Social Media sponsored Ads. This is also the reason why the market gets increasingly competitive and why and how the big players get ahead of little companies. As typically a small player, it’s pretty much understandable that you cannot compete with them however there’s something you too can do.
Here’s a smart tip –
You can try and use the Google Alerts tool for monitoring your competitors. This tool will help you track your competitors products as well as the marketing strategies. Take a critical look at their strategies and improve your own business strategy.
Go beyond the pits and boundaries
Let’s once again touch the base – Digital marketing doesn’t only apply to your website. Still most of the marketers do this mistake. They create a website or an eCommerce store, invest in Google ppc and forget it. While the fact is; in order to make the business stand out from the crowd, you need a real strategy. You need a foolproof method that puts potential customers first and leverage all the available digital tools to acquire them.
From our experience as responsible Digital marketing company in Kolkata – Just like any other marketing tactic, successful digital marketing also requires adequate amounts of planning and strategy. It requires you to tell your brand story
Develop a backstory: Yes; this is the first step. Every company created mission and vision and it is equally important to stick to them. As a brand you need to ensure that your company mission and vision embody the values, goals and objectives of your brand. This is the first building block of any great story.
Understand your target audience: In order to create a meaningful brand narrative you need to fully understand the needs and desires of your target audience.
Find the right content mix: Following the first two steps properly is crucial in determining the best content mix for telling your brand’s tale. Ask a few important questions to yourself
- Videos are the hot thing right now, but are they useful for your brand?
- Is a blog necessary?
- What does the target market really want from you?
- How best can your target audience be reached?
Although the answer to the above questions varies however one answer, which works across the board is ‘variety’.
It’s absolutely important that you create a whole variety of content on a variety of platforms. Also; the device for which the content is being produced needs to be considered as well.
Mobile needs to be a focus. Understanding the types of content and the consumption preference is equally critical
Business reputation is important and is something that comes first!
Good reputation of your business is essential. It is only the ‘positive reputation’ which enables the marketers in differentiating their products and services in a highly competitive market. So, make sure that you communicate with your customers, stakeholders, potential clients, target audience and in fact everyone whoever interacts with your company via social media, website or e-mail. Answer any doubts, which they may have. Help them to ensure that you build a long-lasting relationship with your customers.
Liked this blog? Share it