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4 Quick – Fixes To Build Solid Backlink Profile

The concept of SEO has changed a lot. There were days when keyword stuffing would bring ranks. Now, it’s simply a spammy process that Google doesn’t accept. Even thin duplicate content would make site bring rank, now Google takes no second to penalize the website. Spammed backlinks from forum content and blog would give higher ranks, now the latest algorithm considers quality backlinks from authoritative sources as a good ranking factor.

Building backlinks naturally is the key to get good ranks. Although Google made it quite difficult to generate quality backlinks, it’s never been impossible though. So in this blog, we are going to share you few strategy that will help you build a great backlink profile.

Broken Links:

Most often, when a page is removed, users are redirected to ‘Error: 404’ page. This means the link that is redirecting to that page is broken. This also prevents the site from gaining authority from those links because search engine cuts it off. To get these broken links fixed, you need to redirect the links with the most relevant and quality content pages. But before doing this internally, make sure you’re also requesting webmaster to do the same changes externally to gain more equity of the link.

This might seem less important next to your other most important tasks, but if you want to keep the good ranking untouched, this is the first thing you need to consider. Create good pieces of content on the website to make the page relevant and add it with the broken links to fix the issue.

Finding mentions:

Digital space is very unlike other interactive spaces. You don’t know when your brand name is being mentioned by others and will go viral. This is why having Brand Monitoring tool is a great option to use. There are times when people are already talking about your brand without mentioning you. So with this tool, you can track down the websites mentioning your brand names. Work on your content which reader will love. And if it works well, see the search terms related to the post. Search the terms on the Brand Monitoring tool to gather the list of the sites that have your brand mention. And lastly, reach out to the webmaster with links that you can link back to your site.

Transforming HTTP to HTTPS

Well, this is important. Ever since Google has emphasized on secured links with HTTPS domain, it has automatically become a major ranking factor. If you have recently redirected transformed into HTTPS certification, all the external links will still be redirected to HTTP version. To prevent this happening time and again, you need to remove HTTP Url, increase link equity and replace them with HTTPS. If this seems time-taking task, first target the links that have quality content.

Remove toxic links:

Clean your profile as much as you can. This is the most crucial part to maintain a solid profile. Google checks websites very frequently. This is why it is important for you to make sure that there are no spammy and low-quality links. Use toxic links score checking tools to know your status. Once you have the report, you can ask the webmaster to remove the links.

If you want to know more about this method, please feel free to connect with us at- http://www.digitalmarketinglab.co.in/contact-us/

How to strategize content marketing for your website?

Not everyone, who blogs get engagement. And if there’s no engagement of readers, there’s no point blogging for your website. What you think is a perfect piece of content may not be enough luring to your readers to share or comment on.

Every day, on the internet some staggering amount of content is published. And how would you be so sure that your content will survive in this massive flow of content?

There are marketers who draw a blank when it comes to increasing engagement with content marketing. Some feel that coming out with unconventional will help them to grab the attention of customers. Well. This may work but before everything, one needs to know the right strategy to hit the right chord of productive content marketing.
Let’s take a look at the steps you need to follow to create actionable engaging content.

Choosing the topic:

Well, this is the very first and the most crucial step to make a good start with your content. It takes a lot of researches to find out suitable niche based topics. Initially, you might not be able to write a totally unconventional thing about the products or service. In the beginning, you might find it a little challenging to come up with new topics every time, but later on, you will find it easy to come out with fresh ideas. However, writing on trending topic is the best way to generate more engagement.

Thorough and more research:

The more you will spend time researching before writing, the better your content will be. When you finalize your topic, research on Google and look for how your competitors have covered the topic. For better insights, read on the comments. Find case studies, video content to get a good grasp of the topic before you unleash your own research material.

Don’t miss subheading:

When you come up with a lengthy researched content, make sure you have written it in bible proportion. Adding subheadings to the content makes it look catchy and easily consumable. Readers find it more interesting and they don’t tend to skip. Readers will thoroughly go through the entire content with every subheading.

Add graphical illustration:

Yes, an image says a thousand words. So when you add images along with your content, not only it will make the entire write-up catchy but also more informative. Readers find it more engaging as the need to put less effort into getting the information.

Optimize with relevant keywords:

The last tool is optimization. Content optimization plays a big role in dragging targeted readers to your blogging section. Unless you optimize the content with relevant search keywords, your content will never be visible and will get lost in the myriads of other contents.

So these tips will help you chalk out the best content marketing strategy. To know more about online marketing, please visit- http://www.digitalmarketinglab.co.in/.

Top 5 eCommerce Development Trends to follow in 2018

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.

Here are the top 5 eCommerce website development trends in 2018.

Virtual assistance:

With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.

Automated return software:

One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.

Mobile ready site:

With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.

Interactive mobile application:

In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.

IoT Enabled shopping experience:

E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.

For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.

So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.

To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.

How some common digital marketing practice can endanger your business?

By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.

Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.

Choosing wrong keywords:

Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.

Poor Ad scores:

Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.

Inappropriately handling marketing campaigns:

The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.

Wrapping up:

Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.

Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.

If you want to know more about our Digital Marketing services, stay in touch with us across the web.

Why You Need to Add Chatbot to your Website?

Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.

From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.

A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.

Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-

Chatbots are easily accessible:

Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.

Chatbots can be your branding tool:

The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.

Reduce bounce rate:

There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.

Increase sales growth:

Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.

Improve overall user experience:

These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.

If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.

How Can You Improve Your Search Rankings With UX?

Improove SEO with UX

Take a closer look at your website and answer this question with all honesty – Are you delivering the best user experience possible to your site visitors? Yes; it’s absolutely crucial to commit yourself to this as it’s a fundamental part of organic search rankings and conversions.

When it comes to the point of ‘User optimization’ or catering to User Experience it typically refers creating a memorable experience for your users. It’s all about making your website sticky so that your users read your content and take the right actions

According to MarketingSherpa –

 “Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs.”

The fact is simple and straightforward – it’s impossible to undermine the significance of User Experience. A well-defined, well thought out and well-designed UX can do wonders for your website. Yes; UX has the power to set your design class-apart. To put things simply – your overall brand reputation will be hurt if in case you have a confusing and disengaging UX.  Yes; a confusing UX will also lower the conversion rate and in the long run it will effect on the website’s SEO.

Even if you have missed this kind of optimization a few years back, now there’s hardly any excuse. In this blog we are going to talk about the confirmed UX methods researched by experts or  referred by Google. These strategies are tested and proven to be beneficial for the users as well as help improve SEO .

Let’s check out quickly:-

Search engine optimization and UX are intimately linked due to some elements

Bounce Rate: It is defined as how quickly the users leave your webpage without interacting with the page.

Click through rate: The proportion of users who click your web page via Google searches.

Site Speed: How quickly your page loads.

Accessibility: How neatly your web page displays on all devices for anyone

Simply put; if any of those UX elements are not taken into consideration and optimized for, you’re hurting your SEO. Google considers UX. This means you will get penalized if you are not following it. On the other hand;  following the Google’s guidelines will fetch you traffic by your way.

Increase your click through rates with relevant descriptions

Possibly by now we all know this; Google give weightage to quality links and user engagement while ranking your page. This means; it is not enough to rank page 1 for a keyword. If in case the description that appear in your search results are not engaging you will drop like a stone

Eliminate the intense popups from website

There’s no secret; popup Ads on the site affects the rankings. For the uninitiated; interstitial Ads on the websites are a penalized by google as they make the content less accessible.

A tip? Instead of automatic pop-ups try to use content upgrades. Content upgrade pop ups also has a higher conversion rate

Enhance your web page‘s speed

It’s a known secret that webpage’s speed or site speed has a direct effect on your website search engine optimization. In case your website is optimized successfully it ought to take half a 2nd or less, and it will look immediate to the viewer.

Questions? Queries? We are a call away!





















Why Should I use or need SEO, SEM and SMO services for my Website or apps? Answers the leading digital marketing agency in kolkata

why hire digital marketing agency in kolkata


The main idea behind a website is to acquire as much footprints as possible. This can be achieved through designing your website with correct tools or just simply paid advertisements. There is hardly any company or business who has not gone digital yet. The Business sector has been bugged by the advent of the internet marketing. The steep competition between businesses have taken a new turn as to get noticed by the optimum traffic. Diverse digital strategies help the marketing professionals to execute their ideas on the internet. One must remember the basic knowledge to get yourself highlighted among the innumerable entities online. As the leading digital marketing agency in kolkata we can vouch that digital tactics of standing out from the crowd consists of the basic usage implementation of Search Engine Optimization(SEO), Social Media Optimization(SMO) and Search Engine Marketing(SEM).

Search Engine Optimization( SEO)
Search Engine Optimization (SEO) is an evolving facet to the world of web design and marketing. The search engines can recognize your website through an easier framework which would help you reach out more than the paid advertisements for your business. SEO use crawlers that has an extraordinary power to store ideas and quick search the digital space and gather the exact information looked up for.

Station SEO-An improved SEO is considered as the elemental aspect for understanding the value of the information you have provided. It also gathers or account for how much traffic has been generated by tracking the various behaviour of movement on the website. The cumulative effect of the search engine optimization implies that your website will shoot up in searches as more and more footprints takes place at your website.

Content and Code-Another important aspect is the content and coding through which you can implement SEO. Usage of exact or the closest meaning keywords in a search engine will fetch multiple number of search results. Users must be heavily corresponding to your website as you have provided the right keywords to amass your existence at the top rankings on the search engines.

Headlines and Titles-Another importance of implementing SEO is that it provides with exact headlines and titles that has the ability to identify the facts mentioned below.The Usage of such headlines or captions also strictly mark towards the relevant content.During this process one must remember that coding is also involved in it.

Coding your website-Search Engine Crawlers can understand the content of your business put up on the website by the coding done on it. The process of coding enhances the chance of the crawlers to understand what exactly is searched for. Content management system such Drupal and wordpress are developed keeping the search engine optimization(SEO) in mind so that information can be easily fetched.

Search Engine Marketing (SEM)
The process of attaining footprints to the website by buying advertisements on the search engines is called SEM. Also considered as the Cost-per-Click(CPS) or Pay-per-Click(PPC) way of marketing, search engine marketing are mostly the paid search marketing tool. Once coined as the umbrella term enveloping both the paid search and search engine optimization under one roof, later served as the acronym solely for the paid search activity. SEM  tends to increase the existence of a website in search engine result pages(SERPs) through various paid ads.

Active Delivery– The people will see the advertisement of your product were basically looking for the keywords provided or indicated by you. Suppose someone is looking up for the following search results that you have been shelling money for the PPC, will result your advertisement to appear. The best part is that only when an user click on your advertisement, you pay according to the PPC procedure. So, as a business, the keywords that you provided are searched by active users are payable or the relevant advertisements that your business provided.

Cost per customer procurement– recognized as one of the cost effective medium of marketing, SEM has one of the lowest costs per customer procurement policy.Direct mailing service stands ineffective in comparison with SEM that costs way cheaper than it.Even though the acquisition can differ per customer, it provides a positive image on the capabilities of SEM in comparison with other modes of direct marketing.

Effective mode to expand business- Considered as an extremely compelling way to mature your business from small to medium to large scale business, SEM has acted as an effective mode.

Social Media Marketing(SMM) / Social Media Optimization(SMO)
The usage of social networking websites as a tool for internet marketing can be called Social Media Optimization or Social Media Marketing. SMM yields user friendly content that would enhance a company to glorify the brand on the social network and maximize customer flow. Like SEO, Social Media Marketing is also designed to engage new users to their website. Now one must remember that SMO and SMM can be achieved through two distinctive ways. First, your content can be linked with additional social media links like the share buttons and also providing RSS feeds. Secondly, building up a promotional campaign through status messages, blogging or tweets.

Increased Exposure- It is one of the best ways to increase brand awareness and create a knowledge of your existence. As more and more visitors come to your site, or look repeatedly at your company logo, content or other unique details for your profile will help form a strong brand awareness amidst the huge sea of competitors.

Increased visibility–  After the trust is established through the constant marketing of the brand online, the SEO will gain hold through the high-end links for your website and blog. By now you will acquire a good following rate on various social networking sites. This will help you tackle your reputation through the daily social media participation.

Reduces Marketing Expense- It has been pointed out that most of the small sized businesses have reported that SMM  has helped them boost revenue generation. This is due to the decrease in marketing expense. Social networking sites acts as the biggest market place to sell your products through an informal note. It has the ability to reach to a huge number of people with the help of regular posts, news feeds and sharing of information.

We create successful brands. As the preferred digital marketing agency in Kolkata, we know how to create brands ans successful band stories.