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Top 5 eCommerce Development Trends to follow in 2018

The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.

Here are the top 5 eCommerce website development trends in 2018.

Virtual assistance:

With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.

Automated return software:

One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.

Mobile ready site:

With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.

Interactive mobile application:

In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.

IoT Enabled shopping experience:

E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.

For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.

So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.

To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.

How some common digital marketing practice can endanger your business?

By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.

Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.

Choosing wrong keywords:

Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.

Poor Ad scores:

Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.

Inappropriately handling marketing campaigns:

The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.

Wrapping up:

Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.

Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.

If you want to know more about our Digital Marketing services, stay in touch with us across the web.

Why You Need to Add Chatbot to your Website?

Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.

From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.

A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.

Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-

Chatbots are easily accessible:

Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.

Chatbots can be your branding tool:

The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.

Reduce bounce rate:

There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.

Increase sales growth:

Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.

Improve overall user experience:

These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.

If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.

Debunked Video marketing Myths

In today’s date, video marketing plays a prominent role in the business marketing strategy. But, many companies still fail to understand the importance of video marketing because of certain myths. Though video marketing is a challenging area, but if you could break the myths of it, then success will definitely kiss your dream.

So, let’s debunk certain myths related to video marketing:

Images_Video Marketing

1.Video is too expensive-The authenticity of production value matters the most in today’s business scenario. User generated content and micro influencing marketing strategies are the most reputed marketing strategies that influence a brand. If you have valuable to say to your customers, be genuine and represent it through a video. This way, the customers can connect closely.

2.Video is awkward– When business owners think of video, they think it is weird. They will think it is time-consuming i.e. making a script, choosing a right voice tone, choosing background, actors, video equipments and editors. But, the concept and idea of video marketing is far more than Hollywood movies. The camera work and video equipment are really substituted. You can choose your office, employees as video background and actors respectively to maximize the reach of your business.  It’s more of heart to heart talk with your customers.

3.Tracking video is hectic-It is not at all hectic to track the video. If you use YouTube and website video feature, then you can easily track the videos and measure the success of your videos. Follow the video marketing strategies, to take up your videos to the next level. This can definitely lead up your business.

Therefore, the video marketing is much easier process than you can actually think. Therefore, forget the myths of video marketing and indulge your business with the concept of video marketing. The success is rate is slow and steady, but it is genuine and authentic.



Successful Video Marketing – TOP Secrets unveiled


storytelling in digital branding and digital marketing

Has it gone viral? How many likes? Did anybody comment? Isn’t it viral yet? Well; while going viral shouldn’t be the only objective of your video marketing strategy and campaign, however, the very expression ‘has it gone viral’ has almost exploded. Well; there is no one size all approach when it boils down to the idea of video marketing, however, there are a few strategic factors, which play their role in making the video successful. As the preferred digital marketing company in India, we have experienced the significance of effective strategies in successful video marketing.

Well; you don’t have to take our words for granted. Here’s our video with more than 1 million views on how social media impacts your business. Yes, the video garnered 1 million views. (yes, it went viral )

So, here is our secret to successful video marketing –

Have a story in place and center your video and that – Don’t sell. This is a strict NO NO. Its simple logic, after all, nobody wants to get sold. There are thousands of sales clutter don’t add yet another and increase the noise. Instead, stand apart in the clutter. Your video should, therefore, center around the story and not on the sale. Yes, the strategy you apply for content writing is relevant here as well. Focus on providing real-time value to your customers.  Try and appeal to your consumer’s hidden needs and desires. Scared that you may lose your leads this way? Worry not. You may always place a strategic call to action at the end of your video but ensure that your call to action befits your story!

KISS – Yes, keep it simple and SHORT – This is an important point to factor in.  Simple, short and to the point that’s what the video experts are talking about. As the leading digital marketing agency in India, we never get tired of saying, make our video short and succinct and get to the crux of your tale right from the outset. Manage expectation within the first 2 – 10 seconds of your video otherwise.

Spark your audience’s curiosity – Ask questions, use teasers. Entertain. Experiment but do everything in your power to arrest your audience’s attention. Remember; your video should convey the value as in why at all they should watch it!

Don’t bore your audience – Do not make boring videos. Your vibe attracts your tribe. Videos that are a pure sales pitch or boring remarketing piece don’t spread. Do you love to laugh right? So do your customers. So, why are you so serious when it comes to creating your brand content? Use humor because it’s good for your brand’s health

Optimize your video – As a social media marketing company in India, with happy clients, dotted all across the globe, we can tell you thousand strategies to ensure that your video is found online. However here are a few basics for you to ponder on –

Try and derive the maximum SEO Value from the video. Here’s how – before you upload your video to any social site host it on your own domain.

Enable embedding on the video. This, in turn, will help in increasing the chances of receiving inbound marketing links.

Okay, when it comes down to the point of VIDE For SEO; you simply can’t undermine the significance of descriptions. Effective, scalable, keyword rich description allows the search engine bots and crawlers to make sense of your video and understand the content. Make sure that your video is tagged with the relevant Title and Description.

Questions?  Talk to us about bespoke social media management strategy and services, tailored as per your current situation and objectives.