6 B2B Marketing Efforts you need to keep at an Arm’s Length
In B2B marketing, one needs to be better than the best to thrive in this cut-throat environment. The use of unusual tactics imparts a remarkably high percentage of profit. However, it’s always easier than said. Framing successful marketing strategies and implementing the same is a daunting task.
As per the sources, every year a huge number of B2B companies shut down due to the lack of proper marketing.
Human minds sometimes take a fast decision without thinking and erroneous judgment.
This leads to an unfavorable phase for the businessmen. Nevertheless, the dark clouds are temporary and can be placed by healthy weather only when an investor is aware of the right marketing hacks and tips.
Are you a marketer or aspire to be one? If so, then it’s time to get accustomed with the uncertainty of any business. Understanding the same, this blog will outline the 6 common mistakes marketers make and hurt their ventures.
Take a Tour:
1.Dearth of Conviction
A large number of failed businessmen were not a believer in their own plans. More often than not, guided by subjective judgments, individuals either do not gain confidence or overconfidence. As a human being, you always need to remember the difference between these two aspects. The former can make your business and the latter can break.
In such a scenario, having a sense of firm believe can do wonders. Learn to believe in your plans and propositions. Also, remain ultra-specific to touch the ultimate success.
2.Misalignment of Marketing with Sales
Marketing and sales go hand-in-hand. Period.
Hence, to achieve the desired goals, there should be at least one department that will align all the marketing and sales-related needs. Failing to do so indeed guarantees disastrous results. Keep the fire in your belly and don’t afford to overlook this aspect.
In this digital-first age, ignoring the power of analytics is synonymous with having a huge loss. To give the marketing objectives a strong threshold, analytics play a decisive role. Apart from rendering multiple insights, the collected data give an overview of the marketing efforts. So, use the business-related social media platforms responsibly and make the proper use of such analytics for further improvements.
4.Zero Focus on Prospects
This is another grave mistake marketers often commit; especially the ones who are new in this field. They tend to get obsessed with their products or services which attributes in losing the prospects. It goes without saying that missing out on the prospects incurs a loss at a huge number. Therefore, make sure to do the needful.
5.Going Overboard with Quantity
Quantity on no ‘occasion outperforms quality. Bombarding consumers with too much of everything deters the growth of a business. Cutting down the extras from your marketing efforts needs to be mandatory. Incorporate the elements of quality to stride ahead in the coming days.
Marketers mindlessly shoot content haphazardly. This, in turn, provides negative impacts in their advertising and promotional endeavors. The trick is to give users quality and bespoke content that will add value to their needs. For poor content strategy is an unacceptable attempt to accentuate a business within real-time.
Let the Mistakes Take the Back Foot
Eliminate all these mistakes to avoid any mishap in your business. Moreover, refrain from taking any easy path because quick success is never profitable. Given that said, try and be a smart marketer to prove all your marketing abilities for giving the business a higher return on investment.
DML gives you the edge that equips you with the armor to survive over your competitors and outshine them all. Explore our capabilities at Digital Marketing Lab .
5 major consumer painpoints in the ecommerce industry – From leading branding and digital marketing agency in Kolkata Grow
Growth of eCommerce is hard to deny. eCommerce is growing at a cofounding rate. As per the market research report global eCommerce sales are expected to eclipse $3.5 trillion by 2019. But still it makes sense to say; eCommerce industry is still in its infancy and mass adoption has happened only in the last decade or so. There are a number of areas therefore to improve. As the most preferred branding and digital marketing agency in Kolkata we can say from our experience that although these pain points are often overlooked still the fact is hard to deny that consumers are becoming less willing in dealing with eCommerce brands that continue to ignore them.
#5 major consumer pain points
#Too much information required to provide the best deal
It often appears that the online sellers transform themselves into a
mini detective as they bring up the Google search bar and compels the
users to browse websites and blogs for coupons. This includes things
like 10 percent off, 20 percent off, and free shipping. Of course;
these discounts are helpful however this sleuth activity shouldn’t be
necessary. This is annoying for the users. If in case there’s promotion available and if that’s valid then make it automatically available to the consumers
#Common handling and shipping issues
It goes without saying; more than half of the eCommerce customers
experience some issues or other regarding common handling and shipping
issues. Deliveries arriving late, goods arriving damaged and goods not
arriving at all are three most common issues faced by the eCommerce
users. While any of these issues occurring in isolated instance may
not seem like a big deal however they become a big issue when
compounded over a number of interactions. If in case the problem grows
and consumers keep on questioning the shipping and handling aspect, an
inevitable and pivotal shift from eCommerce will become inevitable.
#Lack of interaction
One of the most glaring issues of online shopping is that it’s impossible for the users to feel, touch or interact with the product before making a buying decision. This lack of interaction needs to be taken care of. Possibly this is why many retailers are turning to product demonstration videos, immersive online experiences and generous return policies –
#Extensive Delivery Times
We live in an ‘I want it now’ culture – buyers are conditioned to expect immediacy in their buying decision. Extensive delivery times
are therefore a damper. This is one pain point that needs to be solved to propel the eCommerce industry forward.
#Poor Filtering Options
Yes; poor filtering options is one of the major consumer pain points. This further goes back to the first pain point about how exactly the
users are required to do exhaustive research and provide all their information prior making a purchase.
Of course; the eCommerce industry is thriving and all you have to do is to eliminate the pervasive consumer pain points and provide the much needed solutions. As a boutique branding and digital marketing agency in Kolkata we know how to tell your brand story effectively. Afterall; branding is our forte and we are good in building successful brands.
With us businesses get a partner that not only has the technology and tool to help you get where you want to go but also has the domain
expertise to help you chart out the destination as well.
Top 5 eCommerce Development Trends to follow in 2018
The web world changes so fast that what is in trend today may not be in trend tomorrow. The concept of web aesthetic changes very frequently to provide the audience with the most immersive user experience. User engagement is the key to succeed in the domain of online marketing. However, when it comes to an eCommerce website, the business needs to stay ahead of the curve with its intuitive design, engaging content and other visual appearances to accommodate with user needs.
Here are the top 5 eCommerce website development trends in 2018.
With the disruption of Artificial Intelligence and the Internet of Things, online businesses are changing their ways of service and overall look-and-feel factor. Virtual assistance is one of the major integration to businesses who are incorporating the latest technologies. Having a virtual assistance into an eCommerce website is like having a 24×7 sales assistance. There are people who think that coordinating with sales assistance during shopping make the process smoother and faster. A rightly programmed virtual assistance will not only interact with the buyers like a real human being but it can also help buyers with a product recommendation.
Automated return software:
One of the major drawbacks of online shopping is that many customers don’t have the facility to test their product authenticity. This is also a major issue behind a low conversion rate to many eCommerce websites. Using automated return software enables the orders to integrate with the internal purchase cycle that keeps the track of the process. This automated process allows customers to return their policy, while the company can keep track of the returned products.
Mobile ready site:
With more customers will be using mobile as the primary source of online research and purchase, the rate of online sales from mobile is likely to increase in coming years. Hence, the developers need to focus more on creating a website that is mobile ready. Apart from the mobile responsive website, which is a must for every business, there are few things to consider to make the website ready for mobile devices such as maintaining AMP (Accelerated Mobile Pages), mobile-friendly content and to name a few.
Interactive mobile application:
In the world of mobile application, no one bothers to search on Google to buy products. An eCommerce website without an application is incomplete. The application enables users to have a one-to-one, personalized shopping experience. When the customers have easy access to your online shop, they are more willing to buy from you. With the mobile application, retails can branch out their service and products to their targeted audience in much less time.
IoT Enabled shopping experience:
E-commerce sector is undergoing a major shift with the advent of the Internet of Things (IoT). With the changing lifestyle of consumers, an online retailing shop is becoming a part of their life. It is very crucial for the online marketers to stay up to the expectation of their customers. Thankfully, proper integrating of interactive technology like IoT can help increase customer delight. When it comes to IoT, a wearable connected device is the main object. The internet-connected device helps retailers and buyers to go through the purchase process more efficient.
For instance, IoT enabled smart mirror offers customers to try out clothes on the shop without actually changing the dress. The mirror simulates the real-life dressing room and it also helps customers to place an order of their desired clothes.
So these are the most happening eCommerce trends to be followed this year and after. But more trends will take the lead in coming years.
To know more about such technological trends, please stay connected with us at Digital Marketing Lab, India.
How some common digital marketing practice can endanger your business?
By now, most businesses know that investing in online branding is essential to keep up with cutthroat competition. While there are businesses who are still not very sure how to start over, there are few who have kept aside a large amount for SEO and paid marketing. But unfortunately, most of them complain about not getting their desired ROI, because chances are that half of the investment is wasted because of wrong marketing strategy.
Improper strategy causes a business to lose a lot of money. Luckily, opting for right digital marketing agency can help build new opportunities and let the business perform better. Let’s take a look at some of the common digital marketing mistakes that businesses often make.
Choosing wrong keywords:
Most businesses run behind the popular keywords to get the rank. But they hardly understand that popular keywords are usually the keywords which are frequently searched and might not be relevant for them to get the rank organically or through a paid process. This is why it’s very important to do keyword research both for the paid campaign and organic search. While researching for keywords, it’s necessary to consider user perspective and their search intent to target the required traffic.
Poor Ad scores:
Often times, you may see that the conversion rates are lower than you have expected. Just because you have invested a lot in the paid campaigns does not mean you will make more from it. Before you spend a lot on the ad campaigns, make sure you have quality ad score. And the story behind scoring good scores lies on some metrics including landing page, site navigation, content, URL and to name a few. When the scores are great, you will slowly start seeing improvement in the conversion rate.
Inappropriately handling marketing campaigns:
The process of digital marketing is ever evolving. What you planned for the last year, may not help you get the result in this year. User behavior and other search metrics have changed, so sticking to the old process won’t fit the bill. There are businesses who work with a team that doesn’t follow the advancement in the field, causing your business to a loss on the ground of competition. The marketing team should follow the latest algorithms for SEO and paid campaigns to reach the goal.
Now data is everything. Ever since the inception of Artificial Intelligence and the Internet of Things, the technology is shaping into something that we have never expected before- humanizing machine functionality and giving more insight to human behaviors. Since data is the center of all technological evolution, you must focus on collecting more data to reach your marketing goal. Analyzing a right set of data offers to take look at user behavioral insights. So, when you choose to work with the right digital marketing agency, you know your marketing strategy is backed by the data that matters to your business.
Whether you want to launch paid digital programs or you want to start afresh, make sure you work with proper strategies that sync with the current marketing trends.
If you want to know more about our Digital Marketing services, stay in touch with us across the web.
Why You Need to Add Chatbot to your Website?
Regardless of the year we’re living in, we will always be a year behind from some mind-boggling technologies. Disruptive innovations are taking the world by storm. While many people think that it can be a threat to our lifestyle, some believe that these technologies are designed to improve our quality of life. Take for an example, Artificial Intelligence (AI) is ruling the web world and, especially, changing the way we had communicated with computing devices.
From ordering pizza to booking doctor’s appointment, internet users are now getting accustomed to easier and comfortable online communication process. With this revolutionary innovation in mind, businesses are using it to maximize their connection with their customers, ensuring they are provided with what they’re looking for. Hence, a Chabot is the next big thing, making every virtual communication more interactive.
A Chatbot is an automated conversational interface designed to replicate real-life human to human conversation. Chabot is nothing but virtual customer assistant software that serves basic user requirements such as price quotes, service details, appointment schedule or service orderings.
Are you wondering how Chabot can help your business connect with your audience? Then read on the post to know more-
Chatbots are easily accessible:
Chatbot simulates the action of a human assistant, enabling users to dig into the service and business alike on the go. When you incorporate Chabot into your web portal, you have a 24×7 virtual assistant, helping your website visitors with their basic requirements. Moreover, Chatbot can be accessed anytime from anywhere in the world. So when your consumers are having emergency questions regarding your service or product, they can easily access to the Chatbot right at the moment they need.
Chatbots can be your branding tool:
The best way to transform Chatbot into a real-life human being is giving it a name or a face. Many companies are using it as their branding mascot to create authentic communication process. The more real your Bot will look like, the more it will be able to generate leads and increase customer engagement.
Reduce bounce rate:
There are several reasons behind the increased bounce rate of a website. Poor navigation, slow loading speed or lacking engaging content are some of the major reasons behind the user switching to other websites right after they visit yours. Having a Chatbot can help your users connect to the websites by satisfying them with their required details.
Increase sales growth:
Adding a well-designed Chatbot into a website is like having a virtual salesperson, guiding your users throughout their browsing journey. A rightly configured bot can recommend products they are looking for, enticing them to take actions. A Chabot can provide detailed information about the service that a real human sales person would do by encouraging open-ended communication.
Improve overall user experience:
These days, users are looking for instant and detailed information about their problem or requirements. Adding Chabot into website helps the users get the solution in a jiffy. Since automated chatting software is designed after artificial intelligence, they can easily simulate human action ensuring to provide related data. A user when getting their issues solved through personalized conversation, tend to spend more time on the web which increases the chance of them taking desired action.
If you’re curious about more Chatbot features, connect to Digital Marketing Lab, leading Digital Marketing company in India , India.
How to Boost Business Video Content with Basic SEO techniques?
Video content has been ruling the roost for some years now. Websites with videos on a landing page is likely to gain 800% more conversions. In 2017, video content adverts alone gone as high as 35% and almost 85% people want to see more videos from brands. With this stat on the plate, we can easily say that video content is going to rule the digital marketing domain in coming years.
Video content enables a business to reach more audience and convey brand message in much more lucid way than written content. More than half of the marketers throughout the world claim that they have seen increased ROI after incorporating video into their online marketing strategy. As a leading digital marketing agency, we recommend our clients to use videos that are easily consumable. In addition to that, we also recommend our clients to consider proper SEO strategy for videos to make it reach to the larger audience.
SEO for your brand videos:
In this blog we want to shade light on the basic concept of SEO to make your videos visible on search result. Our SEO tips will help your videos to reach maximum number of targeted audience throughout the world.
Well, keyword plays important role both in the platforms of Google search bar and YouTube. There are people who directly look into YouTube using keywords for more in-depth information, while some search into Google which then fetch result from YouTube. We optimize keywords for videos in a way that it make the link potential enough to get visible on top of the search list.
Metadata is a crucial part in optimizing video content. By metadata, we mean the names, tags and description that help your video to appear in the search result. How better your video content will respond to the search algorithm will depend on how you use the keywords into the metadata. Google has its crawling bots that track factors inside the video content. Video tags act as a quick summary of the video content. You can add more than one tag in the video but you need to add relevant keywords or tags. And there is a description box, where you can explain your videos within 500 characters. We use the space to describe details about the video but we make sure we provide information precisely, ensuring to add primary keywords few times.
One video per page:
This is Google’s rule that when it finds a video on a webpage it denies to track other associated videos on the same page. Hence, each page needs to have one video and this will also prevent the risk of video content duplication.
Google prefers tracking video sitemaps that comes with website description and video metadata. After tracking down the details, Google makes the included links searchable on Google Video which means more exposure and traffic.
Video transcription is a great method to ensure that Google bots understand your video content completely. Videos with proper text transcript are helpful for Google to index and rank them properly.
Video is going to have more impact on online marketing scenario than any other form of content. With high speed network and the flexibility to access videos on mobile, people are looking for more videos for the information. If you’re planning to use videos then these basic steps of SEO will help you boost more traffic and customer engagement with your brand.
If you want to know more about SEO service, get in touch with us at Digital Marketing Lab
How to Rank top on Google Maps with Six Easy Steps
Is your business yet to list on Google Maps/Places? If no, then chances are that you’re losing chunks. There’s a long story after you get your business listed online- you need to rank higher in search visibility. Well, when it comes to rank high on Google Maps, it’s never been easy. However, it’s apparently one of the most crucial aspects for your business to grab more local customers. Appearing on top of Google Maps give your business the most sought after place to be, as viewers are unlikely to go any further than the first page ranks.
The first thing first:
Even though you manage to drive your business name to appear on first page, you’ll find few of your competitor names hanging from the top. Now the question is how to secure your position at the top leaving them behind? So here’s how you need to start with
Get the Google verification done:
Set up your business page with Google Places. Give Google as much information about your business as possible, because the more Google will know about your business, the better visibility you will have online. Make sure you provide correct and complete information about-
Your website and contact information: Add the information including business name, address and phone numbers (NAP) so that Google can display more information to the person looking for your business.
Add business hours: Let your customers know how many days and how long you work.
Give authentic information: Google is very fast taking action against business having multiple addresses and locations. So before you enlist your business, make sure it has authentic location and address information.
Make Google reviews:
Google is considering good user reviews as a factor to give business higher ranks. Businesses with maximum numbers of good and authentic reviews are likely to rank higher than those with poor or no reviews. However, it’s kind of a Hit or Miss Game- once you open business for Google reviews, there’s no way you go back. And chances are that you may receive good as well as bad reviews. Unlike social media sites like Facebook, you cannot hide the Review section in Google. You will not have any control over the reviews, so they can be both good and bad.
If you’re doing really good job and your customers are happy, you won’t get much bad reviews. However, you can avoid bad reviews in many tactics. You can share your review links on your social media channels or you can create a redirection link on your website that will lead your website visitors to Google review page. By doing this, you will encourage your customers to share their experiences.
Business citation is having mentions of your business on another site. If your business name, address and phone numbers are cited to designated sites with the same information that you have listed with Google My Business page, Google will determine that your business is real. The more you have the mentions, usually it’s better for you to rank on Google Maps. This is why it’s important to get the citation from the best sites. Being a digital marketing company in Kolkata, we offer our clients comprehensive citation report from where they can see mentions of their business.
Select right category for your business:
When you will create Google map listing, it will offer you to choose from different industry categories or keywords to describe your service on the platform. Google offers as many as 5 categories to choose from to best describe the business in different ways. There are businesses that are still unaware of the fact of adding additional categories while listing their business. When enlisting your business, make sure you use all of them. Add main category to classify your main service or business nature (Ex: health and beauty, Restaurant) rest five you can add into your local SEO keywords (Ex: Kolkata Salon, Realtor India). The better categorization, the better your search rankings will be.
Embed Google map on your website:
It’s also one of the best ways to let Google know your location based authentication. Businesses embedding Google map on their website will likely to rank good, as Google will know that your business is exactly located in the same place that you have already mentioned while listing.
Add images of your business:
When you add images, it takes your business another level of trustworthiness. Add good images of your business or website to your Goggle My business Listing. You can add more than one image and highlight your service and business environment. Images ignite potential customers to visit your website and take desirable actions.
If you want your business to rank top on Google listing, make sure you have followed all these stages. If you need professional guide on this, we can help you. Get in touch with the leading web design and development company in Kolkata at Digital Marketing Lab.,/p>
Latest Web Development Trends? Here’s A Quick Look!
Look up and around and you will be pleasantly surprised by how the web world has been getting ingrained in our daily lives. As things stand now; we use the web for everything ranging from shopping to banking from reading our news.
The demand for web Development Company is high as ever. The scope of what the web developers can do is also huge!
With this comes the next point – will the web world be able to weave its way into other areas of our life?
As one of the leading web development company in Kolkata with happy clients dotted all across the globe we thought of taking a closer look at this question.
In this blog post, we will talk about the latest web development trends and the main players that we think may reshape the tech landscape in future
Artificial Intelligence (AI) for web development: Yes, AI is completing our lives. In fact most of the Ai developments are focused at making the whole idea of consumer processes easier and smoother. AI is smoother, faster and not to mention a rather practical and affordable process
The biggest reasons behind the immense growth of AI development are cloud computing and access to more data. Cloud computing has become more available and efficient than ever before. Giant tech leaders such as Google, Apple, and Amazon & Facebook are all seeking new ways to incorporate AI technology.
Bots and conversational UI: These are designed to make our life simple. Since the language of human beings and computers are different, tech people typically depend on the graphical user interfaces to make interaction possible. The bots and virtual assistants which reside inside the app thus helps in assisting in doing banking, shopping online or even arranging a trip
Motion UI: This is basically a SaaS library which is typically used in creating custom animations and transitions. For the uninitiated; Motion UI has a whole range of animation classes and built-in transition that make prototyping easy.
Parallax effects: It is perhaps the best ways of adding an extra dimension layer to the website. It helps you in adding beautiful 3D effect.
Single code across platforms: A number of attempts have been made by using tools like Cordova or PhoneGap for recycling the mobile codebase for building apps still the developers failed to achieve responsive results as Native apps.
These are a few latest web development trends, which we thought of sharing with you.
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