With the continued growth of digital marketing, it is not a surprise that more and more businesses are ready to partner with a reputed internet marketing agency like us. The question that throngs the mind of all is how much should one spend on digital marketing? To be honest the answer depends on numerous factors like that of marketing budget along with the goals. To make things simple and transparent we have made a comprehensive document which will let you know the average cost of Digital Marketing service in India in 2020.
As you keep on reading keep in mind those prices for every digital marketing is different, depending on the agencies. The costs that we have outlined are based on a conglomeration of general research and also based on our pricing.
Researching is the Key-
No matter what the size of your business is, it is very important to research how much you are in favour of spending on digital marketing. The prices for each agency vary but many agencies will go on to claim that they offer service at an affordable price.
Make sure that you research well on the digital marketing company in Kolkata and make sure that affordable service always drives in the desired results that you are in favour with. It is critical to set a reasonable budget and if you are making your price range as low as possible you will get what you are paying for, unfortunately.
A reasonable budget-
Now a question that will arise in your mind is what exactly is a reasonable budget? Numerous factors influence digital marketing budget like the size of the organization & scope of the project. The average & standard digital marketing budget ranges from $30000 to $145000 per year for SMBs. Remember that digital marketing is an ongoing strategy and the budget change as it keeps on growing.
Factors that influence the pricing are as follows:
- Experience Of The Agency-
In this particular industry, it is very advantageous to get in touch with a professional and experienced digital marketing agency. We are one such organisation that has been there for more than one decade. An agency does have the expertise and has accurate knowledge about the latest trends and buzz on digital marketing. They have in-depth knowledge to understand the goals of the client and cater to their needs accordingly.
- The Company Size Matters–
A significant influence on digital marketing strategies also depends on the size of the company. If you are a small or a midsized company the digital marketing cost won’t be touching the budget of an international corporation. The size of your business generally influences the type of digital marketing agencies you are tied up with. The scale of the service and the exact price generally reflect the particular target audience.
- The Complex Strategies–
In maximum cases, the digital marketing budget influences how complex the strategies can become. If you are investing a huge sum in an aggressive PPC campaign for example you can always expect to have high digital marketing costs.
But why things need to be accurate in an aggressive manner? It is because an aggressive strategy will require more & more work from your digital marketing professionals. A robust PPC is in requirement of bigger spend and as it is a part of paid advertising you are paying more and purchasing more. The same concept applies if you have invested in an integrated set of digital marketing strategies. As you have invested in PPC, SEO & Content writing, you can expect a price rise for digital marketing packages.
- The Service From The Agencies–
In maximum cases, full-service agencies will feature high rates that the agencies that have expertise in one or a couple of services. A full agency will offer perks to formulate high rate. If you are partnering with us we can take care of all your digital marketing needs under a single aegis. Through us, you can save umpteen time and the overall transfers are got to be seamless.
- Benefit Of The Agency–
As numerous factors influence the price of digital marketing, it is quite important to consider the USP’s of each agency. As the USP’s might not affect your online marketing budget they impact the overall experience as a client. This is a core part of your agencies value.
While searching for a digital marketing agency you need to look forward to the time of deliveries and the final price quote. At the same time, you should learn the methods and the entire modus operandi of how the organization works. We try & match your unique needs by offering different areas of digital marketing services.