2022 is knocking at the door, which means dynamic clothing, champagne cheer ups, and a never-ending list of unfulfilled resolutions. Taking a proactive approach, many digital marketers have started forecasting what’s next to watch out for the digital world in the forthcoming year. As the most sought after digital marketing agency in Kolkata we hereby try to take a look at trends that would rule the year 2019 and gain traction on your digital competitors:
1. Investment on Ad to Hold Limelight –
With the constant uprising in the digital ad spend, challenges like user engagement and ad fraud are becoming more acute. One of the biggest Digital service giant – Deloitte Digital, expressed serious concerns on whether ads will be seen by individuals or simply mechanic bots, a challenge further synthesized by the snowballing number of intermediaries evolving in the ad technology arena.
2. Facebook Messenger, the Next Business Move –
March 2015, Facebook unveiled another feature “Messenger” for Businesses, seeking help of a widely used messenger system that common people exercise to converse with friends and family members, thereby making it accessible for B2C and even B2B conversations.
According to a News leader in luxury marketing “Luxury Daily,” upsurging Facebook messenger’s user base flooded with over 700 million people every month, and witnessing 40% growth in 2019.
3. Contextual Marketing to Lead the Game –
Forrester’s predictions reveal that with accredited customers personalizing every platform with numerous social media channels and gadgets, customer-oriented changes will open doors for reshaping every industry.As a consonance, the contextual marketing will see dramatic changes in 2019, pushing marketers to build proper and far better customer involvement, and clout automation know-how to get deeper viewer insights across all marketing key points.
“The mantra for marketers will be quality over quantity and really getting to grips with content marketing,” – McClelland
4. Buy Buttons –
Good News for the Ecommerce retailers!!! Social platforms like Pinterest and Twitter have started using “Buy buttons.” Now you can buy directly from the social site or search engine, and as e-commerce marketers you shouldn’t forget!
5. Voice Search –
Alexa or Siri digital assistants will notice the change. Instead of bringing a long list of search result the assistant will come up with a short answer usually from a credible news source. Yes, it will give a very clear answer to a clear query. You need to make the most of this. If you are serious to get your business noticed, you need to optimize and follow the pattern of voice search. We have covered how voice search will impact SEO In 2022.
However, due to a fear of loss in brand building – much to the dismay of a chunky population over net, Google’s buy button have paved the way for swelling conversions, explicitly those on mobile.
For digital marketers, as the leading digital marketing service provider in Kolkata, we can vouch that an eagle’s eye is desirable to beat up the competitors and when user retention becomes a question..!!!