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April 29, 2021


With over 6 million smartphone applications available in the major app stores, having your app noticed is one of the most difficult challenges confronted by app developers today. Therefore, it is so important to understand ASO (App Store Optimization).

App Store Optimization (ASO) is the process of increasing app conversion rates by increasing app visibility in app stores. App Store for iOS and Google Play for Android are the two most used app stores. App store optimization (ASO) companies in India focus on click-through rate in addition to ranking high in app store search results (CTR). This means automating the process of persuading users to visit your app store page after they’ve found it. You can do this by improving your app’s name, title, icon, screenshots, and rating.


ASO is also known as app store SEO (Search Engine Optimization). Keyword optimization, backlinking, and conversion optimization are all aspects of both systems. The ranking factors are the most significant distinction between App Store Optimization and Search Engine Optimization. Furthermore, ASO is used for mobile applications while SEO is used for websites.

There are over 200 SEO factors for a web browser, such as Google Search, and the list is constantly growing. Although the list of ASO ranking factors is much shorter, many people are still unsure which ones are significant. It’s past time to put a stop to it!

On-Page ASO includes App name, Title, Keywords, Usage and Quality metrics and Uninstall rate contrary to on-page SEO which includes Title tag, h1, h2, h3, keyword density, page speed and bounce rate. Similarly, off-page ASO includes download stats, backlinks and ratings and reviews as opposed to off-page SEO which has anchor texts and social links with backlinks as the common factor.


App Store Optimization (ASO) is a relatively new specialty in the world of digital marketing, because it has never been possible – or necessary – for businesses to exploit and use definitive marketing factors to propel their app to the top.

40% of apps are discovered via app store searches, according to Google. As a result, the app store’s search function is the most frequently used method for discovering and downloading new apps.

The app market is the newest frontier in the battle for growth and profitability, with over three million unique apps presenting a complex market with fierce competition and the opportunity to convert hundreds of thousands of free users into paying customers. That is why application store optimization, or ASO, is critical.

DIGITAL MARKETING LAB (DML) is one of the leading app store optimization (ASO) companies in India providing the optimal and customized solution for your application. The ASO factors they adhere to for achieving optimal ASO – 


App Title 

This section informs users about the purpose of your app. Indeed, the app title is the most critical aspect of ASO. Face it, if users cannot deduce what your app is and what it does from its title, they will simply click away. A combination of 255 characters is sufficient to convey to users what your app is all about. The simpler the title, the more easily it is understood by the user. Our experts provide you with unique titles that users cannot ignore.

App Keywords

This identifies the actual content that users are looking for. Naturally, selecting effective keywords requires an in-depth understanding of your app market, your competition, your business model, and popular search phrases. Yes, all of these vary by season. At DML, we select keywords based on proprietary data. Choosing the right keywords from a sea of possibilities is an art form that can make or break your competitor’s ranking chances. We use keywords that are relevant to your audience and business.

App Reviews & Ratings 

This section summarizes what users are saying about your application. It’s no secret that app reviews and ratings are critical components of comprehensive app store optimization. We analyze your reviews and use them to help you rank higher in the App Store’s search results. We rely on cutting-edge software to ascertain how users perceive your app and to deduce key themes from their feedback. We make every effort to highlight the uniqueness and appeal of your application.

Description of the Application 

It is a description of your application. This is one of the most critical and critical factors in optimization. We use this section to promote your app and all of its fantastic features. We establish appropriate expectations for the content the user is downloading.

App Category

Choosing an app category, or more precisely, selecting both the Primary and Secondary Categories for your app, is a difficult decision that plays a significant role in determining the success of your app.

Organic Downloads for Your App

 By adhering to the ranking factors, we share responsibility for increasing the number of downloads for your app.


Hiring a digital marketing agency like us can bolster your chances of staying in the game in the long haul and recover from any setback in the realms of finance, brand presence, and reputation.

Come, take the leap of faith with us at the helm of affairs without having to worry a dime.