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Good Seo and Content Strategy can Trump Paid Traffic | Digital Marketing Lab

October 4, 2021


Ecommerce store owners who use good SEO and content strategy might reduce their reliance on bought visitors.

Over the last few years, search engine optimization (SEO) has become a buzzword. For a long time, many aspects of internet business have been employing solid SEO tactics, but eCommerce has been reluctant to catch up. To persuade customers to click through to their store, eCommerce stores have been trained to utilize paid strategies such as Google Shopping Ads, Facebook Ads, and other social media ads. With the rising cost of acquiring new customers, eCommerce store owners should embrace SEO and establish a good content strategy to achieve long-term growth and lower their cost of acquiring new potential customers.

As I previously stated, the expense of attracting new customers to your eCommerce store will continue to rise. If your store relies only on paid traffic, such as from Google Shopping, and Google determines that you have broken one of their many advertising restrictions, all of your traffic will stop and you will be out of business. Without traffic, you won’t make any sales, and if you don’t make any sales, you’ll be out of business by the end of the month.

It’s like having a one-legged stool if you only use sponsored traffic channels. If one of your legs is taken away from you, it’s safer for the health and longevity of your business to have more legs under the stool. One of the legs you must apply is SEO.

Not only is it free traffic, but as long as you provide good material for the readers, you won’t be kicked off as you may be on commercial channels.

A well-executed SEO and content strategy takes time to show results. After releasing those first pieces of content, an eCommerce company may not receive substantial organic traffic for 6 to 12 months. However, if you continue to deploy and produce good, useful content, the effects will compound over time.