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How Client Video Interviews Can Boost Your Brand

August 31, 2016

The significance of video interview of your clients simply can’t be undermined. Your business depends on customers and clients and it gets better with time through word of mouth. Client video testimonials thus stand as the ‘social proof’, which builds that ultimate trust with your present and future prospects.

But before delving further into the significance and advantages of video marketing of clients let us first understand what we mean when we say client and customer.

But before delving further into the significance and advantages of video marketing of clients let us first understand what we mean when we say client and customer.

Clients and Customers – The terms decoded

Although often used interchangeably but there is a hairline difference between ‘clients’ and ‘customers.’

The Cambridge Dictionary defines customer as “someone who buys services or goods from a business or store. “ On the other hand client is defined as someone who receives a professional service.

What is the difference between customer & Client
As per the American Heritage dictionary Customer can also mean client however in business the two terms are used differently based on the type of services rendered and relationships built.

Commonly we can say customers are people who come to you for buying the products and services you offer however clients are the ones who strictly buy the solution and advice you offer as per their business needs.

While the ‘Customer- centric businesses’ may typically want people (read customers) to eat at their restaurant, purchase or order online from their e-commerce stores, or may want them to shop at their stores, the client centric businesses, on the other hand may want the prospective clients to hire them and when satisfied with their service may refer them to others. With this comes the next pertinent question – can customer be turned into client? Yes, it is possible. In fact in a number of ways companies can nourish relationship with the patrons and thus eventually turning them into happy clients.

Significance of Video Interview of Your Clients, Customers And Patrons

A video feedback from a third party (read client and customer) impacts the purchase decision of your leads.

What is the importance of video testimonials
As per B2C ( , talking about your customer’s success stories stand tall as an incredible and powerful marketing approach. Honestly nothing can sell business, service, product or more precisely your brand better than upholding and endorsing the positive experiences of your past and present business clients.

From a psychological perspective client’s video testimonial offers the prospective client a mental guarantee that they are making a good decision by investing in your product, service and brand. Please be frank and tell us – how many times your buying decision has been influenced by a positive review? Number of times right? That’s obvious because an outside influence almost always push us over the edge.

Figures cannot lie. It has been estimated that Americans watch 1.3 billion videos online every day. So what does this mean for your business? Simple – this figure clearly points out that video should be the most important weapon of your marketing and branding arsenal.

Here are a few statistics that stand out.

  • People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)
  • 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)
  • Customer reviews create a 74% increase in product conversion (People Claim)
  • 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)
  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)
  • 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)

Here Are the Key Benefits of Client’s Video Testimonials for You to Consider

Client video testimonial will provide you with more exposure:

The fact can’t be denied, in today’s marketing landscape visibility stands as the key element in establishing yourself as an industry leader. A short, positive video testimonial has the immense potential to draw the visitor’s attention

Videos boost credibility:

Videos provide an incredible audio and visual reassurance of your product, service and brand. In fact irrespective of the quality or the length of the video, having your client appear in it renders a huge amount of credibility to what he is saying about your service, products and brand.

Client video testimonial put visitors at ease:

Not just the video testimonials serve as an incredible source of information but also have the ability to put your potential leads at ease. Think once; if visitor has never used your brand, a video testimonial can act as an influencer to make them comfortably subscribe to your service.

It makes an immediate connection:

We tend to feel a connection when we see faces and this happens when we see a client’s video testimonial. We tend to make an immediate connection. We take their words seriously.

Videos add longevity to the client’s success stories:

Unlike the expensive TV or radio Ad campaigns, videos, are forever. Once you upload a client video testimonial, the customers’ success story remains intact till you take it down and there is hardly any high cost associated with this.

Videos entertain as well:

Irrespective of the content, videos also have an immense entertainment value.

Advantages of Client Video Interviews @ a Glance

  • It reinforces the trust factor among your target audience
  • It increases the number of loyal customers
  • You get a clear idea about the real experience of your
  • It increases the number of shares and customer reach.
  • It becomes an asset to your company that you can share with other potential customers

As you can see, the benefits of video testimonials as a powerful marketing tactic can’t be denied. While marketing helps in getting new clients by reaching out to your target audience via 360 degree marketing strategy, an original client interview may help in getting repeat business.

You can use video testimonials in a number of ways for marketing purposes. For instance, video testimonials can

  • Be used as featured video on your website to hold the visitor’s attention
  • Serve as an element to persuade your past, present and future client
  • Reinforce and strengthen your brand image
  • Send prospective clients to your site from other social channel such as YouTube

Of course, even the most persuasive testimonial can be ignored when quality, content and goal of the video is poor. Considering this, we have come up with a few simple steps to help you prepare for client interview video shoot.

Step 1: First things first; prepare a list of clients and customers whom you may want to review your product and or service

Step 2: Now schedule an interview session as per your client’s convenience

Step 3: Give your customer the questions you would like them to answer and let them prepare the answers.

A few simple tips during filming

Adjust your equipment early: Adjust everything such as the room and equipment early and ensure everything is working properly.

Guide and direct the client/customer (interviewee): Explain everything to him and guide him well before getting started.

Do not miss the editing part: You should edit the video footage you take so that the only interviewee remains as the only focus of the testimonial. Eliminate noise to produce a better final result.

We can help shoot client interviews and testimonial videos to better market your business. Recently we shot the interview of the three jury members of the 6th Genius HR Excellence Award. Headquartered in Kolkata and with offices in New Delhi, Mumbai, Pune, Chennai, Bangalore, Hyderabad, Ahmedabad, Patna, Lucknow, Bhubaneswar, Chandigarh, Guwahati, Indore, Cochin and Jaipur, Genius consultants limited is one of the leading names in Eastern India in the HR consulting and staffing business.


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Here are the 3 video shoots we did on behalf of Genius for their HR Excellence Award


Genius CMD Video Shoot By Digital Marketing Lab



Global Protek MD Interview Video Shoot By Digital Marketing Lab



Exide Industries Director HR Interview Video Shoot by Digital Marketing Lab


With the sheer popularity of ‘video interviewing’ soaring high in corporate side, now is the time to give it a try. Worry not; your clients and customers would be more than happy to help you out with a great video testimonial if you have offered them a great service. So, don’t shy away from asking what you need.


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