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How Mobile Technology Is Helping the Healthcare Industry in Combating COVID-19 | Digital Marketing Lab

April 7, 2020

How Mobile Technology Is Helping the Healthcare Industry in combating covid-19

With covid 19 cases now growing at a rapid rate healthcare stakeholders are searching for tools to help mankind from the effects of the deadly virus. The digital health community therefore has been busy in releasing an array of innovative tools to monitor the spread if the disease. The idea is however simple to facilitate better treatment.  CNBC reported that the tech giants such as Amazon   Google and Facebook were sitting down with WHO to play their part in handling misinformation and also in combating the spread of the disease .

As the case covid 19 has  increased a sheer northward momentum of digital epidemiology tools, chatbot helpers, EHR guidance tools and rapid response test kits can be observed.

The overall growth and maturation of the mobile device market has helped the healthcare industry to re-engage patients and healthcare teams on a new level. In the healthcare setting, clinicians have been using smart phones, tablets etc to –

  • Perform searches
  • Access professional clinical reference tools
  • Communicate with colleagues

This overall refocusing of energies within the healthcare domain also serves the purpose where patients are looking for more from their providers. Today’s patients are looking to be able to connect with healthcare teams in an easy, fast and effective way. Simply put; patients nowadays look for options

  • To have access to a qualified doctor whenever they need it
  • To decrease their wait times
  • To stay informed on latest healthcare updates

As things stand now, medical practices now need to transform the way they do business and this is where mobile health technology comes in. The affordability, ease of use and portability are few of the important factors that have contributed to the growth of mHealth.

  • Improving Physician’s Workflow
  • Helps Patient Engagement
  • Improving Post-Treatment Understanding
  • Helps In Aggregating Data
  • Updating Patients with Current Health News
  • Improving Health Behavior

Mobile health Technology is rendering a Renewed Focus on Patient Engagement

According to statistical data shared by mobileStorm, currently there are 8 broad areas of the mHealth market, which includes but not limited to general monitoring, telemedicine, personal emergency response systems (PERS), mobile medical equipment, health tracking, health and fitness software, mobile messaging and electronic medical records.

More than 50% of healthcare service providers opine, mHealth has helped patients in accessing the lab results, in contacting specialized providers, in finding heath related educational information and more.

People mostly use apps as a lifestyle choice however their use to support healthcare is growing. It won’t be an overstatement if said mHealth has changed the way patients and doctor nowadays approach medicine and health issues. For instance; with a cutting edge app a patient with heart problem can send information about their heart rate straight to their doctors. On the other hand the mobile technology and accessories allow patients monitor their blood glucose or cholesterol levels by sending the lab results straight to their smart phone.

Doctors and professionals can leverage data in real-time for immediate communication with patients

In fact; they can also compare data from different other sources, to create new health insights as well.

The bottom line is simple – mobile healthcare solutions enable tailored, real time informed care that typically aims in improving patient outcomes. The dramatic shift of healthcare into the palms of consumers’ hand has set off an explosion in new industry needs.

Adoption of Mobile Technology in Healthcare

Adoption of mobile technology is typically a major component of healthcare. In fact the leading healthcare organizations, established doctors and health care service providers have taken a step towards mHealth while establishing it as typically an inseparable part of their strategic roadmap in delivering customer value and in enhancing customer satisfaction.

Interesting statistics about mobile health and its adoption

  • According to World Bank, 83% of the member countries have at least one mHealth initiative.
  • According to Xerox, 43% of Millennials prefer accessing patient portals via smartphones
  • According to Manhattan Research, 39% of physicians correspond with their patients via IM, email and other messaging platforms
  • The global mHealth market will grow exponentially and is valued at 59.12 billion US dollars by 2020

The above statistics reveals the wide scope of the adoption of mHealth in patient engagement.

Mobile technology is one of the most rapidly growing areas in healthcare. As briefed earlier, Mobile technology may improve health related information access for patients, increase treatment adherence, improves medication compliance. However these are not just the only area where mHealth may help. Below are few of the other key areas where mHealth has been helping.

  • Networking and Communication
  • Better Healthcare Marketing
  • Reducing Wait Time
  • Accessing Useful Patient Information
  • Data Security
  • Easy Access of Resources
  • Makes Sharing Easy

We have been playing our part in making healthcare accessible. We are the optimistic bunch dedicated to provide flawless digital solutions to take your business to the next plane.