Video content has been ruling the roost for some years now. Websites with videos on a landing page is likely to gain 800% more conversions. In 2017, video content adverts alone gone as high as 35% and almost 85% people want to see more videos from brands. With this stat on the plate, we can easily say that video content is going to rule the digital marketing domain in coming years.
Video content enables a business to reach more audience and convey brand message in much more lucid way than written content. More than half of the marketers throughout the world claim that they have seen increased ROI after incorporating video into their online marketing strategy. As a leading digital marketing agency, we recommend our clients to use videos that are easily consumable. In addition to that, we also recommend our clients to consider proper SEO strategy for videos to make it reach to the larger audience.
SEO for your brand videos:
In this blog we want to shade light on the basic concept of SEO to make your videos visible on search result. Our SEO tips will help your videos to reach maximum number of targeted audience throughout the world.
Well, keyword plays important role both in the platforms of Google search bar and YouTube. There are people who directly look into YouTube using keywords for more in-depth information, while some search into Google which then fetch result from YouTube. We optimize keywords for videos in a way that it make the link potential enough to get visible on top of the search list.
Metadata is a crucial part in optimizing video content. By metadata, we mean the names, tags and description that help your video to appear in the search result. How better your video content will respond to the search algorithm will depend on how you use the keywords into the metadata. Google has its crawling bots that track factors inside the video content. Video tags act as a quick summary of the video content. You can add more than one tag in the video but you need to add relevant keywords or tags. And there is a description box, where you can explain your videos within 500 characters. We use the space to describe details about the video but we make sure we provide information precisely, ensuring to add primary keywords few times.
One video per page:
This is Google’s rule that when it finds a video on a webpage it denies to track other associated videos on the same page. Hence, each page needs to have one video and this will also prevent the risk of video content duplication.
Google prefers tracking video sitemaps that comes with website description and video metadata. After tracking down the details, Google makes the included links searchable on Google Video which means more exposure and traffic.
Video transcription is a great method to ensure that Google bots understand your video content completely. Videos with proper text transcript are helpful for Google to index and rank them properly.
Video is going to have more impact on online marketing scenario than any other form of content. With high speed network and the flexibility to access videos on mobile, people are looking for more videos for the information. If you’re planning to use videos then these basic steps of SEO will help you boost more traffic and customer engagement with your brand.
If you want to know more about SEO service, get in touch with us at Digital Marketing Lab.