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How to Measure & Improve Digital Marketing ROI? | Digital Marketing Lab

November 29, 2021

Digital marketing is one of the most challenging marketing strategies to execute. The ever-changing market and competitive landscape pose challenges that require precise targeting and detailed measurements. The right analytics and SEO measurement tools will help you track the progress of your digital marketing campaigns and improve your ROI.

What is ROI in digital marketing?

Return on investment is the measurement of how much profit you make concerning your time, money, and resources.

ROI can be calculated in many ways depending on what your goals are for your business. For example, if you want to increase traffic then the ROI would be measured by how much revenue was generated from that traffic. If you wanted to grow a list of subscribers then the ROI would be measured by the number of signups or sales generated through email marketing.

How to calculate ROI in digital marketing?

One way is by calculating the revenue generated from paid ads and the cost of those ads, as well as any other related costs such as traffic acquisition costs (TAC).

ROI can also be calculated by considering how much time you spend on marketing activities and multiplying that with your expected earnings.

You can calculate ROI by taking the total amount of money spent on digital marketing and dividing it by the amount of money that was earned.

For example, if you spend $500 on Google AdWords and you make $1,000 in sales, your return on investment is 50%.

You must know the ROI that you get from every campaign and then optimize it to improve your business by availing of the best SEO services in Kolkata.

There are many ways to calculate ROI in digital marketing –

  • CPC – Cost per click is the amount you pay when someone clicks on your ad and it costs nothing to get the click.
  • CPM – Cost per thousand impressions is the amount you pay when 1,000 people see your ad (regardless of whether they click or not).
  • CPA – Cost per action is what you pay when someone takes an action such as signing up for a newsletter or completing a form.

The best way to calculate ROI is by looking at it over some time, such as a month or quarter. This will allow you to see if your company is getting more than its investment back for every dollar spent on marketing activities.

Why measure marketing ROI?

A business that measures marketing ROI has more insight into the effectiveness of its marketing strategy. They can also see what parts of their strategy are not working and how to improve them.

As a result, they will be able to take better actionable steps towards improving their brand image.

The most common reasons are to show the business owner that they are getting their money’s worth, to compare different types of marketing efforts, and to see if there is a need for change in current marketing efforts. Calling on the services of an internet marketing company can go a long way to improve the situation.

Benefits of measuring marketing ROI

  • One of the main benefits is that it helps with planning and decision-making because you know what has worked and what hasn’t. This allows you to create a better strategy for future campaigns or market research.
  • Another benefit is that it can help save money by identifying which marketing channels work and which ones don’t.
  • Finally, measuring marketing ROI can help improve your company’s bottom line as well as your financial situation in the long run.

What are the efficient ways of improving digital marketing ROI?

Digital marketing is a cost-effective and effective way to advertise a business. However, it is not just about increasing sales or profits. It also helps in establishing the brand name of the company as well as maintaining customer loyalty.

There are many ways to improve digital marketing ROI, here are some of the methods:

  1. Use a CRM system for lead management and contact management.
  2. Invest in online advertising campaigns.
  3. Create a website that will provide customers with the latest information about your company’s products and services as well as their benefits and discounts on those products or services.
  4. Ensure you have a social media presence where customers can find out more about your company through Facebook, Twitter, Instagram, Pinterest, etc.

Final thoughts

One of the most important things to remember when it comes to digital marketing is that you can’t expect to see results overnight. It takes time for your efforts to pay off, and you must be patient if you want your ROI on digital marketing campaigns to improve.

If you are not sure what type of digital marketing strategy works best for your business, contact us today and we will work with you to find out which one is right for you!

We are a digital marketing agency in Kolkata where talent meets creativity. We offer a plethora of digital marketing services that create phenomenal brand identities. We can also help you improve your ROI by accentuating the effectiveness of your existing digital marketing strategy by incorporating content marketing, SEO, PPC advertising, etc.