Select Theme

New Year Resolutions - 5 Digital Marketing Must-Try Tips For 2022 | Digital Marketing Lab

December 24, 2021

Now that the holidays are over, it’s time to make resolutions for the year ahead. In recent months, the world has been abuzz with new digital marketing trends and apps, creating a new list of tips to improve your digital marketing strategy for the year ahead. Now, it’s time to look at the top 5 digital marketing tips used by the best SEO services and internet marketing companies in town use to digitally market their products and build up an online presence –

5 digital marketing must-try tips for 2022

1. Include interactive content into your digital strategy

Starting a two-way conversation with your audience can go a long way. While static content allows you to have a one-way conversation with your customer or inform them, interactive content will enable you to learn more about them, thus benefiting both parties.

Surveys, polls, and quizzes can help you figure out what’s on your customers’ minds. Then, you can use the data you collect to continue optimizing your site. In the process, you can give your users a more engaging experience.

2. Go Live

Live sessions are a vital part of digital marketing strategy. They provide customers with the ability to interact with your brand in real-time, which is more potent than traditional ads and push notifications.

Here are some key benefits of live sessions:

  • Increase engagement and retention rates by allowing customers to ask questions or share their thoughts about your brand.
  • Drive traffic from social media channels like Facebook and Instagram.
  • Reduce the cost per acquisition for users who might not have purchased yet because they want to see your product first-hand before making a purchase decision.

3. Use social media for relevance and visibility

It’s critical to use social media effectively in your digital marketing strategy to stay relevant and top of your rankings. There are a few steps you can take to assist you with this:

  1. Create content that is both entertaining and educational.
  2. Posting content regularly is essential.
  3. To avoid overwhelming followers with information overload, make sure your posts are high-quality and not spammy by only posting about one or two things at a time.
  4. Interact with others on social media sites such as Twitter, Facebook, Instagram, LinkedIn, and others so that they become familiar with you and have an opinion about what you have to offer, leading to them following you back on those platforms!

4. Conversational marketing

Chatbots are a new way to communicate with customers and help them find information or services as part of your conversational marketing. Customer services use these technologies.

Chatbots are great because they can be used in any platform and make interactions more personalized, which leads to better customer service and engagement.

The benefits of chatbots include:

  • No matter where your customer is located, they will always get the same high-quality experience regardless of what device they use.
  • They provide an excellent channel for marketing as it allows you to create conversations tailored to each person’s needs and interests without having to reach out via email or phone call.
  • Chatbots have been proven effective at improving conversions by 10% – 20%.

5. Larger Picture of Voice Search using SEMrush

When using their vocal cords instead of a keyboard, people use different terms and interact with search engines differently. Voice search queries are more natural-sounding questions or statements than concise phrases on consoles.

In contrast to a traditional search engine, only the top answer will be highly relevant in a voice search. Therefore, marketers must ensure that landing pages are designed in a specific way to showcase long-tail keywords and a short yet comprehensive response to the voice result so that it can be easily found based on how content is conveyed to the user.

The Related Keywords tool in SEMrush is one of the best ways to find natural language content suggestions. In addition, this feature gives you valuable insight into other phrases you can use in your content to attract qualified leads who are searching for what you have to offer.

Wrapping up

You’re tired of being left behind by your competitors. You’ve tried using SEO before, but it never worked for you. Imagine having a digital marketing strategy that can be adjusted to fit the needs of your business and target audience without needing to hire an expensive team or spend hours creating content.

Digital Marketing Lab is a full-service digital marketing agency in Kolkata with expertise in online marketing, including search engine optimization (SEO), social media management, email campaigns, PPC advertising, and more. We have helped clients achieve thousands of visitors per month on their websites while driving leads through organic traffic sources such as Google AdWords and Facebook Ads.

Schedule a call now this new year to get started!