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Paid Marketing

Paid Marketing

Paid Marketing Is An Economical Approach To Use Search Engine Advertising For Drawing Potential Clicks To Your Site.

Yes, it is the smartest form of web marketing that’s designed to link your ads with searchers keenly searching, what you offer. Within a well researched, well thought of and well crafted PPC campaign, customers are more likely to see ‘only’ your ads when they search for your products and services. In fact, careful keyword selection and thorough research for the paid search ads can help you reap more benefits than it costs. As you pay only for qualified traffic, it is easy to control the budget and ROI for your paid campaign.

At DML our PPC service includes a lot more than mere managing AdWords. Yes our paid marketing services thus encompass all the social channels and networks, ranging from from paid search to paid social campaigns. As one of the most preferred paid marketing partner, our paid campaign yields the best ROI – from remarketing to shopping, from Youtube to Gmail.


What’s included in our PPC Management services?

  • Keyword research and selection
  • Ad Text Creation
  • Optimizing Landing Pages
  • Conversion Tracking
  • Call Tracking
  • Ad Submission
  • PPC Monitoring
  • PPC Cost Management
  • Campaign Modification and improvement
  • Competitive Research

Why PPC is the best paid marketing tool?

PPC delivers instant traffic. It also offers a number of avenues to complement your existing SEO strategy. It is by testing keywords, testing the marketplace verticals and business models, PPC allows you to design and implement a fool proof and data driven internet marketing strategy.

  • PPC works wonder for your conversion goals.
  • PPC has a direct co-relation with your ROI.
  • Return on Investment drawn from Ad Words is about five times more effective in churning business when compared to other online advertising channels.
  • A well-developed PPC campaign is sure to give you potential traffic leading to sales within the minimum time frame.
  • Alongside selling your products and services, this marketing approach can also enhance your business branding.

We Offer A Holistic And Comprehensive PPC Campaign Management Program

Honestly; our paid marketing management services are more than a mere keyword bidding solution.

  • We identify your business goal, business themes and areas of weakness.
  • We focus on generating less costly, more targeted traffic conversion and achieve the greatest market share gains
  • We calibrate, clean up, expand and modify the existing PPC campaigns and provide strategic guidance for improvement
  • We monitor results and make recommendations on an ongoing basis to improve account performance and ROI

At DML, we don’t just set it & forget it

We can develop PPC program from the scratch, or overhaul your existing campaign management and optimization services. If you are looking for month-to-month campaign management, or looking for an experienced set of eyes to monitor your existing campaign, or if you simply want to rebuild your campaign, we keep you covered.

What to expect from our Paid Marketing Management services

A fool proof PPC Strategy: First things first; we understand your business, industry type and segment and your competitors to customize a foolproof PPC strategy.

Implementation of a foolproof strategy: At DML, we work with you to develop a strategy that will deliver results.

We target the most apt keywords: We target the appropriate and the most effective keywords which perform. We rely on sophisticated techniques that cover your full search landscape and avoid the areas which are not required for your business.

We write effective Adcopy: We write effective ad copies and also make sure that your adverts are focused tightly to your website’s landing page and to the ad group’s keywords. With compelling ad copy, strong call to action and continuous testing, we ensure that you get the right traffic at the lowest cost.

We help you set up shopping ads: When it comes to the point of promoting your inventory, we help you set up, manage and optimize your shopping ads. We ensure that the right products are shown for the right keywords.

We track and monitor data: Data play a major role in optimizing a PPC campaign. We ensure that the tracking is setup properly; giving us the relevant data we need to optimize the accounts.

Ongoing PPC Optimization: Our ongoing optimization services refine the campaign. It focuses on pushing the performance boundaries. Our attention to detail is the key here.

We report: Our data driven reports provide meaningful insight your PPC campaign. Our report provides you insight about our work, what your competitors are doing, how your PPC campaign is performing against the key metrics etc.

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