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INIFD Kolkata - DigitalMarketingLab.co.in

Inifd Saltlake

INIFD Kolkata

Sector Fashion and design education

Business Name: INIFD Kolkata

Location: India, Kolkata

Project status: Ongoing

About the business:

INIFD Kolkata is a leading Institute Of Fashion and  Interior Design and is the most preferred name in the fashion and design domain. They are the official Knowledge Partner of India’s premier fashion and lifestyle event – Lakme Fashion Week and Femina Miss India

Our responsibility

In this hyper-connected digital landscape the business was still relying on traditional marketing tactics. We were asked to create an online brand presence and generate leads for the business.

Actions we took

As the first obvious step we created an SEO friendly website. We loaded it with relevant content and images and also made it fully functional, efficient and measurable by installing a quick contact form. Once the website went live we opted for a fine blend of organic and paid marketing. While our Organic marketing helped in creating the brand presence and in ranking the website higher in the SERPs, Google paid ads and Facebook sponsored as on the other hand helped in generating leads for the business

Result

Within a few months, the website started to rank on Google  on the following keywords

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