INIFD Kolkata
Sector –Fashion and design education
Business Name: INIFD Kolkata
Location: India, Kolkata
Project status: Ongoing
About the business:
INIFD Kolkata is a leading Institute Of Fashion and Interior Design and is the most preferred name in the fashion and design domain. They are the official Knowledge Partner of India’s premier fashion and lifestyle event – Lakme Fashion Week and Femina Miss India
Our responsibility
In this hyper-connected digital landscape the business was still relying on traditional marketing tactics. We were asked to create an online brand presence and generate leads for the business.
Actions we took
As the first obvious step we created an SEO friendly website. We loaded it with relevant content and images and also made it fully functional, efficient and measurable by installing a quick contact form. Once the website went live we opted for a fine blend of organic and paid marketing. While our Organic marketing helped in creating the brand presence and in ranking the website higher in the SERPs, Google paid ads and Facebook sponsored as on the other hand helped in generating leads for the business
Result
Within a few months, the website started to rank on Google on the following keywords
