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Social Media Marketing: A Necessity For All Kinds Of Businesses | Digital Marketing Lab

July 24, 2021

It is true that both strategy and creativity are used by PPC companies in India for social media marketing.

While it may appear daunting, its significance cannot be overstated. It’s so important that 97 percent of marketers use social media, and 78 percent of salespeople use social media to outsell their competitors.

Furthermore, its advantages go far beyond boosting sales.

However, not every company is aware of the advantages of social media marketing. Half of all small businesses do not use social media to promote themselves. That’s a startling figure. Even more concerning is the fact that another 25% do not intend to use social media in the future. The following are the reasons why all businesses should consider PPC companies in India for maximum outreach – 

  1. Increased Brand Recognition

One of the most cost-effective digital marketing methods for syndicating content and increasing your company’s visibility is social media. Because you will be engaging with a large audience of consumers, implementing a social media strategy will greatly increase your brand recognition. Create social media profiles for your company and begin interacting with others to get started. Obtain “likes” and “shares” from your employees, business partners, and sponsors. Simply having people interact with your content will raise brand awareness and start to establish your company’s reputation. Each shared post will introduce a new network of people to your company, which could lead to them becoming potential customers, and the more people get to know about your company, the better. Over 91 percent of marketers claimed that their social marketing efforts greatly increased their exposure by investing only a few hours per week. There is no doubt that simply having a social media page will benefit your brand, and regular use can help you reach a larger audience.

  1. An increase in inbound traffic

Your inbound traffic is limited to your regular customers if you don’t market your business on social media. People who are familiar with your brand are probably looking for the same keywords for which you already rank. You’ll have a lot more trouble reaching people outside of your loyal customer circle if you don’t use social media as part of your marketing strategy. Every social media profile you add to your marketing mix serves as a portal to your website, and every piece of content you publish represents another chance to gain a new customer. People from all walks of life use social media, and their backgrounds and behaviors are diverse. Different needs dictate the thought processes of different people. Syndicating your content across as many platforms as possible allows these people to find your company organically. For example, an older demographic of consumers might search for your website on Facebook using a specific keyword, but a millennial might start their search on a different social media platform entirely because they search for products in very different ways. You can effectively open your business to a wider variety of versatile consumers all over the world by marketing on social media.

  1. Higher rankings in search engines

Although posting on social media can help your business gain some website traffic, you’ll need to put in more effort to see significant results. Search engine optimization is critical for improving page rankings and driving traffic to your company’s website. While social media does not directly improve search engine rankings, according to Social Media Examiner, more than 58 percent of marketers who have used social media for a year or longer have seen an increase in search engine rankings. Being able to rank in the top positions for your keywords will drastically increase your traffic and generate positive results for your company. Let’s face it: everyone uses Google to look for information, and they’re unlikely to go beyond page 1 because their answer is usually found on the first page of results. If your company’s website does not appear near the top of search engine results, you should probably change your SEO strategy. Create high-quality content that incorporates your targeted keywords to give yourself the best chance of ranking higher on social media. Blogs, infographics, case studies, business information, and employee photos will add intrigue and credibility to your company’s social media profile. When you start posting good content, you’ll start to build a social media community of people who will “like” and “share” it. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your company and link back to you, boosting your search engine rankings directly.

  1. Conversion Rates That Are Higher

Your business will have more conversion opportunities as a result of increased visibility. Every blog post, image, video, or comment has the potential to drive traffic to your company’s website. Through a humanization factor, social media marketing allows your company to make a positive impression. It personifies a brand when it interacts with customers by sharing content, commenting, and updating statuses on social media. People prefer to do business with one another over corporations. Over 51% of marketers said that taking the time to build relationships with customers resulted in increased sales. The more positive an impression you make on a visitor, the more likely they are to remember your company when they need your product or services. According to studies, social media has a lead-to-close rate that is 100 percent higher than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts are more likely to trust your company’s credibility. People use social media to stay in touch with their friends, families, and communities. Why not add your brand to the conversation since people are already talking about it? When they need your products or services, they’re more than likely to recommend your brand to a friend, providing social proof of your company’s quality. According to Social Media Examiner, 66 percent of marketers saw lead generation benefits from spending at least 6 hours per week on social media platforms. Putting your brand in an environment where people are sharing, liking, and talking about it can only help your existing traffic convert better.

Social media, a long-standing pillar of digital marketing, is an important part of Digital Marketing Lab’s (DML) services. It’s a must-have for increasing your brand’s online visibility, forging customer relationships, and generating leads.

It’s a difficult question to answer when someone asks you about your activities and strategies revolving around juicing the most out of social media. Social media is at the heart of the digital era, and if you know how to use it effectively, you can really make it work for you. However, you must master the right tactics to do so. DML, one of the best PPC companies in India, provides you with the necessary insight to increase your success quotient. We assist you in building rapport, establishing round-the-clock engagement, and having one-on-one conversations.

DML can help you create a solid strategy to execute your social media campaign and reach a larger audience from the ground up. We’ll listen to your ideas and give them the shape that will help them become a popular social media trend.

Our services include –

  • Content Creation
  • Brand Management
  • Maintaining relevancy through follow-up 
  • Monitoring of social media PPC (PPC).