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Social Media #PainPoints - Are You Dealing With Them?

February 14, 2018

dml blog

There are more than three billion users on social media all around the world and the number is witnessing a steady northward momentum! It’s such a sociable world. It appears that the big brands have nailed it correctly on the social platform. With each of their new social post come thousands of likes, re-tweets, comments and shares.

If you are serious about getting the result from your social channels, you need more than just a digital strategy. As the most preferred digital marketing company in India, we never get tired of talking about the significance of a concrete digital strategy. The logic is simple – once the business strategy, selection of the right social channels, the tools for measurements and a foolproof social strategy are in sync, the social channels starts working for you.

The pertinent questions hang oddly –  “ Where are we missing the point?” or “What are the things which we are not doing right on social media?”

Based on our past experiences here we’ve tried solving some of the most common social media #PainPoints!

#PainPoint 1: Juggling between the different social platforms and brand voices

Yes, we know; having to post four times a day on six different types of platforms to wow the audience is anything but easy! You literally have to stand apart amidst the digital noise and compete with a whole bunch of brand voices.


Keep everything documented. Document your entire social media content strategy, list down the KPIs, such as business goal, Mission statements, characteristics and the brand voice before creating any post

#PainPoint 2:  Developing, monitoring & defending the brand identity

Let us accept the fact right here and now, the whole brand concept is not always created by the company, but by their customers! Confusing, right? Wait! let’s get to the crux of the matter with an easy analogy – let’s say; when you enter the room first and no one knows you, then you build a certain power – the power of recreating yourself. You can be anyone. However, that is not wholly dependent on you but it can also be the result of the circumstance of what the other people in that room are thinking about you.


It is also important to mention here, you can control certain factors that may support your social media audience in forming the “brand perception.” You need to identify the buyer persona of your social media audience. Next, take note of their topic of interest that correlate with your business niche. Now, create and curate informative, shareable and useful content on the topics

#PainPoint 3:  Fighting the ratio battle on multiple social channels

Your clients or your social audience may want you to be present on all social media platforms. But being on all the social channels can become a hindrance.


Choose the social media platforms that matter more to your target audience. It makes sense to mention here; if you don’t have enough content out there to share then it’s absolutely pointless in pushing on the platforms that aren’t worth the effort.

#PainPoint 4: Measuring the ROI of your social efforts

A well thought out social media strategy needs to be rather impressive than mere vanity metrics.


Describe clearly your objective and goals and how your goals may manifest in reality to your social audience.

Correlate the social media results with specific and scalable business-based outcomes

Dig out the social media goals and correlate that with your business oriented goals before sticking to any particular SMO strategy

The Bottom-line

We are into digital branding since ages and as the most sought-after digital marketing agency in India, we have been witnessing that marketing landscape has changed. With the bigwigs such as The twitter, LinkedIn, Facebook, MySpace, Google plus, ruling the online world the whole concept of online marketing has gained a whole new facet altogether. Since social media campaigns are now content rich and rigorous hence they stand as the cutting-edge technology in crafting your brand identity online

Questions? Let’s catch up!