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The omnipresence of mobile in retail | Digital Marketing Lab

February 22, 2018

The importance of mobile in retail simply can’t be denied.

Facts check

1.There have been 9 retail bankruptcies in 2017

2.The retail meltdown has caused J.C. Penney, RadioShack, Macy’s, and Sears to announce more than 100 store closure

3.Sports Authority has liquidated

4.Payless has filed for bankruptcy

So, what’s going on in the world?

Mobile shopping is getting hassle-free, simpler and easier, thanks to the rise of mobile wallets and apps. As the leading mobile app development company in India, we can say, mobile commerce has grown by leaps and bounds right from 2% of digital spending to 20%.

The incredible growth of online retail with the immense rise of mobile commerce

Gone are the days of hopping from one mall to another for shopping. Today’s consumers are tech savvy and can do all their preparation online before shopping.

Statistic reveals, in the US, in 2021, 53.9% of all retail e-commerce is expected through fact; the number of consumers using mobile apps has grown exponentially. Research records also reveal that buyers shopping through mobile apps are often the most valuable ones.

The fact can’t be denied, therefore; mobile stands as an important touch point for the retailers for winning, serving and retaining customers. Smartphones allow consumers in accessing the internet from anywhere at any point of time. Smartphones empower buyers to interact with brands in whatever way they may want to.

Smartphones are changing the face of shopping and the way buyers interact with retailers both online and offline world. The sheer ease of researching the products and the convenience of coupon purchases is empowering the consumers.

Yes, this is the mobile mind shift which needs to be addressed and respected when creating your business objectives.

Make sure that you choose a Mobile App Development Platform that allows you to deliver the best digital experience for your retail customers.

Realize a customized, end to end mobile strategy and mobility service aligned to your business objectives. As the leading mobile application developer in India, we ensure faster issue resolution, close coordination, easier deployment and improved visibility with our agile mobility service and solution.