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The significance of User generated Content (UGC)

January 10, 2018
User generated Content


Did you know –

86% of millennials say that UGC is a good indicator of the quality of a brand
68% of social media users take into account information when they make a purchasing decision

User-generated content or UGC can be broadly defined as media created by the users of a particular product or service. Yes, it can be the reviews that you read on Amazon or on Google, it could be the viewer videos, or the photos you which you may see on the news and so on.

Let’s take a look at the real-time examples of successful UGC campaigns from the giant brands –

In the year 2011, Coca-Cola launched its exemplary ‘Share-a-Coke’ campaign. It enabled the consumers in customizing Coke bottles and coke cans with names, and other personalized messages. Yes, this ‘Share-a-Coke’ campaign thus stands as a brilliant example of an incredibly successful UGC campaign.

The Lay’s “Do Us a Flavor” competition also asked their growing number of consumers in submitting their idea regarding the next potato chip flavor. This also remains as a highly successful campaign as typically a part of their branding and content marketing strategy owing to the incredible benefits of UGC.

Advantages of including user-generated content into your marketing arsenal –

  • Increasing sales
  • Increasing customer trust
  • Strengthening the brand value
  • Fortifying customer relationships
  • Increasing followers
  • Expanding the overall social reach
  • Fortifying the SEO value

Why is User Generated Content Effective?

As per the recent study conducted by Reevoo –

“61% of people would be more likely to engage with the user-generated content.

51% of the Americans trust UGC more than any other information on the company website.”

In fact; the unique elements of UGC is that it typically taps into consumer trust. It helps in establishing credibility and thus building the customer relationship.

As things stand now; user-generated content has become a significant part of our lives. In fact, it has become so much a part of our lives that we have started taking it for granted. As one of the pioneer digital marketing company in Kolkata, we never get tired of talking about the significance of UGC.

If you’re not already familiar with some of the benefits of content curation – here are a few important pointers to speed up the process –

1.Build brand awareness
2.Establish credibility as a thought leader
3.Streamline lead nurturing
4.Boost social media metrics
5.Improve SEO
6.Support lead generation

There’s absolutely no denying; UGC is unique and distinct from traditional advertising. The benefits of UGC thus go beyond simple brand impressions.

Don’t undermine the power of UGC in brand building –

Know your target market

Use your social networks

Grease your social wheels

Give your audience the benefits that they deserve

Now start reaping the benefits of UGC in building your brand voice!

Reference : user-generated-content-ugc-biswajit-singh/