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What are the best SEO tools in digital marketing? Why? | Digital Marketing Lab

May 17, 2021

Search Engine Optimization or SEO is the process of improving the website of your company in order to increase its visibility for those searches that are relevant to your business site. Having a better visibility of your website pages in the search results not only garners attention and attracts prospective customers to your business but also nourishes the existing ones.


5 best Search Engine Optimization Tools:


With the SEO competition getting stiffer and stiffer with each passing day, investing in search engine optimization tools has become a very crucial business move. There are a plethora of options of free SEO tools available which one can choose from if he/she is someone who is starting out new or for digital marketers who are on a tight budget. SEO tools usually vary in terms of functionalities and coverage, so you should only select the best SEO ranking tool that is relevant to your business goals.


Page Optimizer Pro

Page Optimizer Pro (POP) is focused on optimizing on-page SEO. Setting up POP as a Chrome extension makes optimization fast and easy, allowing site owners and digital marketers to receive comprehensive actionable recommendations within seconds. You just need to log in to your selected Content Management System (CMS), select the page you want to optimize and let POP run your on-page analysis. You will also have the option to implement the suggestions this plugin generates.

WordPress Nitro Pack

WordPress’ all-in-one performance optimization plugin is a great choice, if you want your website to have lightning-fast loading speed. This online SEO tool uses cloud technology for all its optimizations, making it a lightweight option.

It combines lazy loading, cache invalidation, code minimisation and CDN delivery to boost site speed. It uses Amazon CloudFront and Bunny CDN, high-speed content delivery networks whose infrastructure helps cut down your website’s loading time.

NitroPack offers a free plan that is perfect for testing. 


  • SEMrush 

SEMrush is one of the most comprehensive search engine optimization tools available. It offers a content audit tool that flags pages with low-performing content based on data points like number of backlinks, number of social shares, word count, organic search traffic and content/page age. It has topic and keyword research tools that can help you curate relevant content to give the reported pages a facelift. Its backlinks analytics show total backlinks and referring domains. It also shows a comparison of a maximum of four competing URLs to help identify website opportunities.


  • Google Search Console

Website owners, who are on a tight budget but are still looking for a good SEO Google tool, can look to Google Search Console and Pagespeed Insights. Both of these have free services that can help optimize websites. Let us focus on Google Search Console, one of the available Google SEO tools that can do the following:

  • Submit sitemaps directly to Google.
    • Analyse a website’s ranking keywords.
    • Identify the queries that are receiving clicks.
    • See backlinks.
    • Find out how to improve mobile-friendliness and usability.
    • Notify owners on site issues identified.
    • Check whether or not Google can find your site.

  • Moz Pro 

Moz Pro offers many features and has the ability to integrate well with other software, such as SEMrush, Marketing Hub, WooRank and many others. This company also offers Moz Local, one of the more extensive local SEO tools available. Here are the things Moz Pro can do for you:

  • Find new keywords.
    • Discover page and SEO errors and provide actionable recommendations.
    • Find new link building opportunities while maximizing existing ones.
    Customize reports using drag-and-drop features.
    Provide search visibility score.




Why choose Digital Marketing Lab?


Most businesses strive to be visible at every customer touch point, utilizing on-page and off-page SEO, technical SEO, YouTube SEO, local SEO and app store optimisation. Appearing in relevant organic searches is just the start; you’ll want to convert those clicks and site visits into sales. The big question is, are you maximizing all digital marketing opportunities and boosting your conversion rates?

As the industry continues to progress, we can expect Google to continue evolving and adapting to the shifting user behaviours. While our free SEO tools and paid apps also adapt to deliver added features, will your website be able to quickly cope with the changes? When the algorithm update is rolled out next year, how will your website hold up?

Having the best SEO ranking tools might not be enough if you have big goals for your company. If you want your business to increase online sales through strategic search engine optimization techniques focused on conversion, you can hire Digital Marketing Lab, a professional SEO agency backed by years of experience, a stellar track record and proven processes. We possess the required expertise and all the tools needed – local SEO tools, apps that check Core Web Vitals signals, software that can perform regular site audits and a lot more.

The experts at Digital Marketing Lab are well-versed in the technology needed to help your business cope with the changes, meet your targets and beat your competition.

Our clients have experienced a year-after-year increase in organic searches, SEO traffic, average time on page and live chats. DML offers SEO solutions for businesses looking to increase their online presence and grow their revenue. So, consult our SEO team today and take your business to new heights.